Act! background blur
Act! Logo
Act!
Make great customer relationships an everyday reality.
3.9
(434)
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Act! Reviews & Product Details

Act! Overview
What is Act!?

Act! is one of the pioneer brands in its space that evolved into a customer relationship management platform, and cloud-app with a browser-based front end. It offers an integrated email marketing platform that is ideal for small to mid-sized companies. The software also has an easy-to-use dashboard designer with a good marketing automation workflow builder.

Company Swiftpage
Year founded 2001
Company size 51-200 employees
Headquarters Denver, Colorado, United States
Social Media
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Ask Questions about Act!
What Act! is best for?
How does Act! compare to folk?
What are the pros and cons of Act!?
Act! Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Act! Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Act! Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 20, 2025
Act! Logo
434 Act! Reviews
3.9 out of 5
Small Business (50 or fewer emp.)
Apr 06, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT is simple yet complex enough to keep all information at my fingertips."
What do you like best about Act!?

The open format allows me to put in the information that I want and need. Synchronizing to Outlook gives me access to contact on my phone immediately.

What do you dislike about Act!?

Based on my needs, there is little to dislike. I used ACT starting in 2002-2004. I started using it again one year ago and wish I never left it, knowing how many contacts and information I left behind.

What problems is Act! solving and how is that benefiting you?

ACT allows me to keep track of the flow of conversations going, allowing me to not miss a step in the process. This provides greater trust, faster sales steps, and better sales results. I was #1 in the past and look to be #1 again in the future.

Small Business (50 or fewer emp.)
Apr 06, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"It works and is private"
What do you like best about Act!?

Not provided

What do you dislike about Act!?

Have to take my computer with me to use it on the road I have Deja office for the road connects to Act

What problems is Act! solving and how is that benefiting you?

I get the info on the cell thur Deja office yes I do and it works wess

Small Business (50 or fewer emp.)
Dec 14, 2016
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Tracking customers and prospects."
What do you like best about Act!?

Easy to look up customers and contacts for quick reference.

What do you dislike about Act!?

Reporting is too complex and could be easier to gather information.

What problems is Act! solving and how is that benefiting you?

Tracking interactions with customer and contacts and sharing information among coworkers.

Small Business (50 or fewer emp.)
Aug 11, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Life is so much easier!!!"
What do you like best about Act!?

I like the versatility of the program and that I can have access to my customers and review the notes all in the same folder

What do you dislike about Act!?

I wish the program was a little faster, but I think it's my computer and not the program itself

What problems is Act! solving and how is that benefiting you?

I've solved appointments that need to be addressed and that in itself has helped my business grow.

Small Business (50 or fewer emp.)
Jul 22, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Program"
What do you like best about Act!?

The versatility and ease of use. This program has helped me manage my contacts and appointments and allowed me to follow throught with necessary obligations I've promised my customers.

What do you dislike about Act!?

I love it! I tried out the program just as a trial and I use it all the time.

What problems is Act! solving and how is that benefiting you?

I'm able to keep accurate notes and follow up with prospects and customers as needed.

Mid Market (51-1000 emp.)
Mar 03, 2015
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product for the organizer in you!"
What do you like best about Act!?

I like the fact that all records and appointments are available under each corresponding contact as well as each company. There are many different features that work cohesively in this environment that are just what we need.

What do you dislike about Act!?

The only thing I don't like is that with this version I am unable to delete duplicate records without being the "main person". When I make a mistake in adding something incorrectly, I'd like the option to rectify that.

What problems is Act! solving and how is that benefiting you?

This has helped keep our sales team informed of who is handling what accounts. There is no confusion regarding what accounts are being actively pursued and what accounts need attention. The reporting feature is also very useful allowing as many different values as you'd like to pull.

Mid Market (51-1000 emp.)
Mar 22, 2013
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"ACT for small business"
What do you like best about Act!?

Simplicity for small business management of sales contacts. Managing follow up activities was user friendly. Used this CRM tool at my former company. Perfect for group of 1-5 users.

What do you dislike about Act!?

Limitations on report generation

What problems is Act! solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Jan 02, 2024
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good experience - happy to recover old data"
What do you like best about Act!?

Using Act is easy and their support is pretty amazing and helpful. They were able to help me recover old Act database of an old version which helped us a lot. Their video tutorials are very nice and guide your through the app to understand everything even if you are not familiar with CRM systems.

What do you dislike about Act!?

It's a bit pricy when you compare it to some other competitors and you have to pay for each device has the system so you can work in parallel with your colleagues.

What problems is Act! solving and how is that benefiting you?

Makes you handle a big amount of data, send bulk emails easily and professionally and to presonlise them to an extent.

Small Business (50 or fewer emp.)
Apr 19, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Long Time User"
What do you like best about Act!?

Customer contact information and record keeping.

What do you dislike about Act!?

Haven't found the mobile app to be very useful

What problems is Act! solving and how is that benefiting you?

managing customer lease expiry dates

Small Business (50 or fewer emp.)
Apr 11, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"ACT solid database"
What do you like best about Act!?

Solid, simple to use, inexpensive, and customizable. The customizable screens and data is the greatest asset

What do you dislike about Act!?

I dislike that ACT is only available online on the cloud. I wish I could open other windows of ACT. Who knows maybe the cloud. I have so many POC that it would be prohibitive to have on the cloud

What problems is Act! solving and how is that benefiting you?

Act is is my CRM software. Once again it is easy to record data, make changes, customize and I like that it save work on screen automatically

Small Business (50 or fewer emp.)
Dec 15, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very good, great customer support"
What do you like best about Act!?

Retention of all documents and correspondence. Customer support is awesome

What do you dislike about Act!?

Updates, we can download to server and push to users

What problems is Act! solving and how is that benefiting you?

Client management

Mid Market (51-1000 emp.)
Oct 24, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very efficient, powerful and ease of use"
What do you like best about Act!?

The data layout and reports are well put together

What do you dislike about Act!?

Almost too many "bells and whistles". It can be a little overwhelming for the "simple-minded"

What problems is Act! solving and how is that benefiting you?

Accessing customer data all from ONE source. A real time saver.

Small Business (50 or fewer emp.)
May 16, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Desktop to Cloud"
What do you like best about Act!?

Marketing Automation is amazing and very easy to use. I highly recommend using it for your business.

What do you dislike about Act!?

Some features gone from Cloud Version, but easily figured out.

What problems is Act! solving and how is that benefiting you?

We have used ACT for 5-6 years now and we had the desktop version first and then went to the cloud version and we love it! The Marketing automation is great and easy to use.

Small Business (50 or fewer emp.)
Mar 06, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Long time user for contact manager "
What do you like best about Act!?

I have been using Act! for almost 20 years. for my needs there is not a better contact manager. I often need to look up contacts on data other than Name or phone # . ACT! allows me e to search under any contact field and partial data. This is rather useful for me. Also the ability to easily export data to MS Word & Excel and easily change column header information is very useful for me

What do you dislike about Act!?

ACT! has a large learning curve. its complicated and SQL server is a resource hog on my computer

What problems is Act! solving and how is that benefiting you?

I work with about 3,000 contacts the ability to slice and dice look up contacts and customize fields is important to me

Small Business (50 or fewer emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"For me Act is a must"
What do you like best about Act!?

I can track all my clients and prospects and keep records of everything

What do you dislike about Act!?

Sometimes seem a bit complicated to learn and utilize every aspect of it

What problems is Act! solving and how is that benefiting you?

keeps me on track especially when juggling 100's of prospects and 100's of clients. I can follow up when I am to and my note remind about what

Mid Market (51-1000 emp.)
Jan 31, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to learn basics. Quick and easy to locate specific clients, etc."
What do you like best about Act!?

you can put a loot of detail about each entry and that makes sorting and finding a breeze..

What do you dislike about Act!?

calendar is not the easiest to work with, ands it would be nie to use the calendar feature with mobile devices..

What problems is Act! solving and how is that benefiting you?

The ap allows quick access to entrys past hitory as well as what is going on today..

Small Business (50 or fewer emp.)
Oct 25, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Director Sales & Marketin"
What do you like best about Act!?

I have everything I need on a company at my finger tips. Everything is in one spot with easy access. Also like the fact it can sync to Outlook which is a big plus.

What do you dislike about Act!?

I have to call tech services too often especially when there are Microsoft updates. non compatibility issues at times.

What problems is Act! solving and how is that benefiting you?

I am not solving business problems, I am benefitting from the advantages of having all of my documents e-mails and business dealing under one company or individuals name.

Small Business (50 or fewer emp.)
Oct 23, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Used ACT to set up database for a new startup Company"
What do you like best about Act!?

The ease of the original setup and day to day use

What do you dislike about Act!?

Can't say that I dislike anything as yet. Just started using in March of this year

What problems is Act! solving and how is that benefiting you?

Creation of a brand new database for a start up company

Small Business (50 or fewer emp.)
Sep 18, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Act as daily planner"
What do you like best about Act!?

Very easy to use. Keeps contacts and calendar schedules easily available. Been using it for many years. Can look on my phone or ipad to see the notes ive made before i go into an account.

What do you dislike about Act!?

Can’t print out accounts by zip codes although can see them together.

What problems is Act! solving and how is that benefiting you?

Scheduling, and appointment notification. Never miss an appointment

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great CRM system for a Financial Practice"
What do you like best about Act!?

Easy to enter fields and update client information. Reports available to run were useful and helped our practice stay up to date.

What do you dislike about Act!?

To truly customize our template/layout for fields, it was expensive to hire a consultant to create what we needed. But once created it was great to use.

What problems is Act! solving and how is that benefiting you?

We were able to program fields to be autofilled into forms and expedited new account openings and signature pages for our clients

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