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Amplitude Analytics
4.5
(2,083)
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Amplitude Analytics Reviews & Product Details

Amplitude Analytics Overview
What is Amplitude Analytics?

Amplitude is an analytics tool designed to support businesses by helping them understand user behavior and giving them key insights that can help them improve their products. It offers tools such as behavior tracking, funnel analysis, as well as A/B testing that combines to help companies make data-driven decisions that optimize products and drive business growth.

Company Amplitude, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
Amplitude Analytics Categories on Findstack
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What Amplitude Analytics is best for?
How does Amplitude Analytics compare to Kissmetrics?
What are the pros and cons of Amplitude Analytics?
Amplitude Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Amplitude Analytics Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Amplitude Analytics Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 06, 2025
Amplitude Analytics Logo
2,083 Amplitude Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Oct 10, 2023
 Source
Overall Rating:
5.0
Rupesh K. avatar
Rupesh K.
Sr. Executive Digital Marketing
Share
"Best for event wise data tracking"
What do you like best about Amplitude Analytics?

Good for cohort creation and easy to use.

What do you dislike about Amplitude Analytics?

we can have data of only 2 month which is not good

What problems is Amplitude Analytics solving and how is that benefiting you?

We have use amplitude to see our user journey and tracked them using all our required event that help our business.

Mid Market (51-1000 emp.)
Sep 06, 2023
 Source
Overall Rating:
5.0
SJ
Shubham J.
Lead Developer
Share
"Understand the user behaviour with Amplitude"
What do you like best about Amplitude Analytics?

Amplitude Analytics helps to understand user behaviour & enhance the decision-making for a strong product

What do you dislike about Amplitude Analytics?

Amplitude Analytics' price is quite high in comparison to other available platform. for creating the custom events require the expertise knowledge

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude help in understands the customer behaviour on the product side and according to its need we can take the decision on the product enhancement

Small Business (50 or fewer emp.)
Aug 09, 2023
 Source
Overall Rating:
5.0
YT
You T.
Founder
Share
"Amplitude has been a lifesaver for our analytics team and provides great insights"
What do you like best about Amplitude Analytics?

The ease of using amplitude is unpralled when compared to the competitors available in market. The tracking of user journeys, custom events and chart creation is amazing

What do you dislike about Amplitude Analytics?

There isn't much to dislike only that the costing pinches a bit, had it been comparatively cost effective it would have been great.

What problems is Amplitude Analytics solving and how is that benefiting you?

It solves to a very great extent the task of tracking custom events, mapping user journeys, create and analyse segments and draw actionable insights for the next action

Mid Market (51-1000 emp.)
Aug 09, 2023
 Source
Overall Rating:
5.0
AS
Ankitkumar S.
Manager Growth
Share
"Amplitude is one stop solution for all analytics need"
What do you like best about Amplitude Analytics?

The features to create charts quickly is a killer feature and once you are used to it, you cannot switch or think of any other tool.

What do you dislike about Amplitude Analytics?

The only downside of Amplitude is the cost it comes at. It really pinches the startups or some financially weaker organisations.

What problems is Amplitude Analytics solving and how is that benefiting you?

We use Amplitude for daily analysis of the BAU and engagement on the product ona daily/weekly/monthly and regular intervals. We also use amplitude to benchmark it against the past period and do exhaustive analysis of what's working and what's not working.

Enterprise (> 1000 emp.)
Aug 07, 2023
 Source
Overall Rating:
5.0
Ning Z. avatar
Ning Z.
Staff Engineer
Share
"very useful for business analysis"
What do you like best about Amplitude Analytics?

Product, Digital, Mobile and Mobile App.

What do you dislike about Amplitude Analytics?

API is working but not very user friendly

What problems is Amplitude Analytics solving and how is that benefiting you?

help with our business analysis

Small Business (50 or fewer emp.)
Aug 06, 2023
 Source
Overall Rating:
5.0
YD
Yoannes D.
Founder
Share
"Its a very good service"
What do you like best about Amplitude Analytics?

Its easy to use, their SDK is pretty good, being able to download a custom function makes engineers life way esier to work with

What do you dislike about Amplitude Analytics?

there is not much to say, so far i had no problems using it

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding what my users are doing.

Small Business (50 or fewer emp.)
Jul 25, 2023
 Source
Overall Rating:
5.0
KS
Kamlesh S.
Director Of Engineer Ing
Share
"Amplitude with Dialpad"
What do you like best about Amplitude Analytics?

Ease of use and the Browser Extension to track event usage. The Browser Extension on Chrome does wonders

What do you dislike about Amplitude Analytics?

Handling of Uncategorized events, This can be better, It appears piled up, We could perhaps have some Artificial Intelligence to map this to the desired or intended work flows

What problems is Amplitude Analytics solving and how is that benefiting you?

Tracking usage of newer features, allowing to track usage and acceptance of workflows

Enterprise (> 1000 emp.)
Jul 14, 2023
 Source
Overall Rating:
5.0
YL
Yd L.
Founder
Share
"Recommended for UI/UX Product Analytics and A/B Testing"
What do you like best about Amplitude Analytics?

1. Frontend data ingestion is almost 'real-time', which is good for us to do testing with immediate feedback. 2. Funnel & other chart types are very useful for analysis

What do you dislike about Amplitude Analytics?

1. Data Governance can be improved, more info is needed for us to manage events well 2. Billing by event volume is not ideal for trading platform where most advance-traders are hyper active on the trading page, which always trigger the events instrumented on that page (and costly) 3. More APIs are needed for deep automation

What problems is Amplitude Analytics solving and how is that benefiting you?

1. Data-mining and users interaction visualization 2. User path & journey analysis 3. Real-time monitoring of abnormal data 4. Product A/B testing and user auto-distributing

Mid Market (51-1000 emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
Оразбек . avatar
Оразбек .
Backend Developer
Share
"The best environment for analytics"
What do you like best about Amplitude Analytics?

You can create events very quickly and it is very convenient to observe analytics

What do you dislike about Amplitude Analytics?

Sometimes it is quite difficult to understand what is what at the beginning of use

What problems is Amplitude Analytics solving and how is that benefiting you?

Its solving all the problems about analytics for mobile dev in our company

Mid Market (51-1000 emp.)
May 31, 2023
 Source
Overall Rating:
5.0
TB
Tiago B.
Founder
Share
"Event tracking for the web done right"
What do you like best about Amplitude Analytics?

How easy it is to build charts with the collected data. Their UI is very intuitive and easy to use. Data loads pretty fast and the amount of customization is amazing.

What do you dislike about Amplitude Analytics?

There isn't a lot to dislike about Amplitude. They are doing a great job overall! The only thing I'd improve would be how dashboards are organized to make them more accessible and useful.

What problems is Amplitude Analytics solving and how is that benefiting you?

Building funnels to understand user behavior when running A/B tests. It's really easy to plot the different paths users are taking and see how the different variants are performing.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
RR
Rahul R.
Founder
Share
"Most well-made tool for clickstream analytics"
What do you like best about Amplitude Analytics?

Amplitude is one of the best tools I have ever used for analytics. It is a well-designed, intuitive and snappy tool that has some amazing features. What amazes me the most is how quickly it is able to fetch and visualize vast amounts of data.

What do you dislike about Amplitude Analytics?

Amplitude is one the best-in-class tools for clickstream data analytics, but it is also one of the most expensive. It is also difficult to keep track of eventsand properties if users do not follow best practices right from the start. While Amplitude's integration with different platforms/frameworks is impressive, it still comes down to the tech stack and codebase of any company that's using Amplitude for tracking.

What problems is Amplitude Analytics solving and how is that benefiting you?

I am currently using Amplitude to understand how users use our digital products and identify areas that can be improved. Amplitude has enabled us to understand user interactions in great detail and take steps to improve user experience and engagement in many ways.

Enterprise (> 1000 emp.)
May 25, 2023
 Source
Overall Rating:
5.0
GG
Guilherme G.
Founder
Share
"Great Experience"
What do you like best about Amplitude Analytics?

It´s usability and applications for e-commerces.

What do you dislike about Amplitude Analytics?

At this moment, it takes some steps to view data based on sessions instead of users.

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding usability gaps in my product and addressing them with the best solutions.

Small Business (50 or fewer emp.)
Apr 25, 2023
 Source
Overall Rating:
5.0
MB
Marcos B.
Cto
Share
"Analytics made easy!"
What do you like best about Amplitude Analytics?

One of the features that I appreciate the most is the wide range of graphs and visualizations available. With Amplitude, I can create insightful visualizations with just a few clicks, making communicating to my team and stakeholders simple. The platform also provides valuable data and analytics tools, including customizable dashboards, user segmentation, and cohort analysis. These features make it easy for me to dive deep into my data and gain insights that I would otherwise have missed

What do you dislike about Amplitude Analytics?

I´d love to establish relationships between events based on attributes. A more powerful language to do math would also be appreciated.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude is helping to follow growth in usage, revenue, churn and other business KPIs.

Mid Market (51-1000 emp.)
Mar 29, 2023
 Source
Overall Rating:
5.0
DM
Davit M.
Associate Product Manager
Share
"Incredible insights from your product"
What do you like best about Amplitude Analytics?

It is easy to build charts. With Amplitude, you can answer almost every question about the usage of your product. You need to define what is essential for yourself.

What do you dislike about Amplitude Analytics?

It would help if you were technical enough to set up events here. If setting up events was as straightforward as creating charts, that would be fantastic. On the other hand I understand that not everything can be a one-click action.

What problems is Amplitude Analytics solving and how is that benefiting you?

We want to have deep analytics about products. In Amplitude, you can build charts very quickly. You need to have events set up. Amplitude does the rest. It helps me very much.

Small Business (50 or fewer emp.)
Mar 09, 2023
 Source
Overall Rating:
5.0
M.
Maxime .
Founder
Share
"Great product & Nice customer service"
What do you like best about Amplitude Analytics?

I like the easy way to build my dashboard, collect data and share it with the rest of my team/

What do you dislike about Amplitude Analytics?

Probably the price ;) other than that I don't see anything I dislike.

What problems is Amplitude Analytics solving and how is that benefiting you?

Tracking our user data. How do they use our product? identify the best cohort of users etc

Mid Market (51-1000 emp.)
Mar 08, 2023
 Source
Overall Rating:
5.0
JR
Jules R.
Founder
Share
"Supercharge your product decisions!"
What do you like best about Amplitude Analytics?

It gives the tools and the knowledge to really become datadriven. Amplitude is built in such a way it eases you into doing data analysis and making sense of the data. It allows for simple analysis to really advanced stuff. Other tools are cluncky, heavy. Amplitude guides you alogn the way and a beautiful clear information architecture. Next to the tool Amplitude lifts your products skills and knowledge that you start thinking about success metrics at the start of every feature/project/innovation.

What do you dislike about Amplitude Analytics?

I like that you improve the product by changing how things work and are ordered. But sometimes you go a bit fast and introduce changes withouth giving me the proper time to get used to it. Next to that, I have the need to have company wide charts and dashboards, it feels a bit unorganised and have the idea a lot of people are creating the same charts. Next to that, some of my ways of working, is to quickly check something, so I tend to end up with a ton of draft charts.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude gives us insights in user behavior. Amplitude gives us the tools to think in what success means in terms of oberservable behavior. It gives us informed decision making, based upon numbers.

Mid Market (51-1000 emp.)
Mar 06, 2023
 Source
Overall Rating:
5.0
LP
Leo P.
Founder
Share
"Best tool for a product manager"
What do you like best about Amplitude Analytics?

It is just exceptionally great - it saves hours of working, helping with everything - from understanding your users, planning for new features, AB testing them and monitoring your product health altogether.

What do you dislike about Amplitude Analytics?

Sometimes load times could be a bit long. Also, it would be great to see some sort of re-do of "pathfinder" feature as now it isn't very helpful.

What problems is Amplitude Analytics solving and how is that benefiting you?

Literally anything - from coming up with new solutions to AB testing to monitoring release health to some deep dives into funnels and looking for things to improve. I also track revenue and overall product health daily with dashboards.

Small Business (50 or fewer emp.)
Feb 27, 2023
 Source
Overall Rating:
5.0
Axel M. avatar
Axel M.
Ambassador
Share
"Very easy to build data insights"
What do you like best about Amplitude Analytics?

It's an easy way to create insights on your products usage without having to bother any developers about it.

What do you dislike about Amplitude Analytics?

it's not easy to understand all events that are in the dashboard. would be better if developers could add documentation about it.

What problems is Amplitude Analytics solving and how is that benefiting you?

We can understand what people are doing and how many active users we have in a very granular way.

Mid Market (51-1000 emp.)
Feb 24, 2023
 Source
Overall Rating:
5.0
SC
Sissi C.
Founder
Share
"Amplitude"
What do you like best about Amplitude Analytics?

* Clear and aesthetic visualizations * Simple user interface * Ability to maintain documentation on events and properties * Variety of visualizations * Variety of time granularities

What do you dislike about Amplitude Analytics?

* Reporting on other type of property levels (IDs) requires purchase of addon

What problems is Amplitude Analytics solving and how is that benefiting you?

Self-service insights for other colleagues into user behaviour. More autonomy and data-driven decision making for Product teams, less help needed from Data team

Small Business (50 or fewer emp.)
Feb 22, 2023
 Source
Overall Rating:
5.0
NK
Natalia K.
Senior Analytics Engineer
Share
"Amplitude make behavioural analytics easy and fast"
What do you like best about Amplitude Analytics?

Pathfinder makes it very easy to determine conversion points and drop offs. It also makes conversion analysis a breeze with funnel analysis and event segmentation.

What do you dislike about Amplitude Analytics?

I wish that the identity resolution that Amplitude applies to map users across their journey correctly would be more transparent. I know this is a special secret, but I wish it weren't.

What problems is Amplitude Analytics solving and how is that benefiting you?

Understanding the user journey without having to create data models for it. Makes it easy for less technical users to understand what is going on in the business.

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