BrightTALK Reviews & Product Details

Webinars are promoted to a larger audience through the BrightTalk community.

The lead form is very long and may hurt conversion rates.

BrightTalk allows us to easily host webinars with lots of built-in capabilities (registration and follow-up emails, sync to Hubspot, lead forms)

I like how easy it is to set up a webinar, have the registrations managed by the platform and the FU as well. The team's customer support is above anything else I've ever received from a marketing tool, they are very responsive and do a great job in supporting the implementation process.

The webinar platform itself needs some improvements like the ability to play a video and talk simultaneously while its running or the ability to see the speaker while the presentation in deiaplayed.

We wanted to get our content available to more crowds and to streamline the webinar process from registration to FU.

BrightTalk is a reliable, stable and easy to use platform. Customer support is good and they take on board feedback and new ideas. Greta integration with marketing automation technologies.

Would like a face time feature to flip between camera and slides/screen

Reduces the need for us to travel to present to clients and enables us to hold interactive sales, training and educational sessions, beyond the webcasting

Beyond their webinar platform and community, BrightTALK also offers creative services around video production. We contracted them to produce various company videos for us. This included having a crew come onsite to direct and film interviews with our employees. The final result was well-polished video content that we could use for marketing purposes.

The final product turned out great. The team we worked with was very efficient and great with communication. No major dislikes.

We were unable to produce our own video content and BrightTalk assisted us in better utilizing this channel.

I like that there's a community aspect baked into the platform. You can figure out what category your content fits into, tag your webinars accordingly, and have your on-demand recordings hosted in those channels for people to find.

I dislike having to dial in, on my phone, for every webinar. There's no way around this and it's a huge headache, especially for international speakers participating in webinars.

It's acts as a decent demand gen. tool and place to host content. Primary benefit is that it has helped us get our pre-existing leads to an MQL status, but it doesn't generate a substantial number of NNLs.

Ease of use. You can host engaging webinars with only a telephone line and a computer, and BrightTALK do the rest. They supply their own marketing, giving you the freedom to perfect your presentation and consequently engage with a potentially untapped audience.

Fees for multiple edits after webinars are expensive. Audio quality is only as good as the phone line. Not convinced of the effectiveness of BrightTALK's own promotion of individual webinars.

Engaging our clients with timely, live material that allows them to connect directly with our brand heroes and ambassadors.

Really, the main reason why anyone would pick to host their webinars over most other webinar platforms is that BT syndicates content within their network. They also send out newsletters that include your webinars depending on what tags you put on the settings, and they also send out the reminder emails and thank you for attending, and sorry we missed you emails which is nice.

They have made strides in the platform, and have move to their new "talks" platform but they are still lacking a few things. I wish they would show the number of attendees. It feels weird as a presenter and moderator to be speaking and not know if anyone is even listening or tuned in.

BrightTalk is our main platform for hosting most of our external webinars we do with partners etc. Because they syndicate content, we have seen some new leads come in from their network.

I like the ease of being able to distribute our on demand video content. The ability to answer questions during the webinar, and engagement data that gets passed into our marketing automation has also been helpful in being able to better segment the leads we've generated through the platform.

The fact that our prospects would need to sign up for a BrightTALK account to watch our webinars on the platform if we were to use it as our primary webinar library. There's also some room for improvement with the Marketo integration, which is a bit more complex than configuring a GoToWebinar or WebEx account.

We've been able to easily distribute our content to an audience that wants to consume information in the form of videos, and generate engaged, net new leads that are fed directly into our database for immediate follow up from our sales reps.

The experience during a webinar is smooth. Having the ability for multiple presenters to control a slide show presentation equally is beneficial in that the moderator doesn't have to worry about switching controls midway through.

You have to pre-set an exact time that you expect the webinar to run, so it's better to estimate too long than too short. For example, if you're creating a webinar and you set the run time as 45 minutes, the platform will end the presentation at exactly the 45 minute mark, regardless of if you're actually complete or not. It's better to estimate for too long of a time window and just end the presentation manually when you're complete. Additionally, you can only dial in a maximum of 15 minutes prior to a webinar, no sooner.

BrightTALK currently serves as our webinar platform as well as a lead generation channel. In the past, we've participated in BrightTALK summit webinars which have brought a good number of net new leads into our database. It depends on what you're willing to pay and how targeted you want to get in lead generation, but there are a few different options for the lead generation route.

The professional services was OK - the fulfilled their contractual obligations. They also helped onboad speakers

-Hubspot integration isn't great (not all data would properly sync - we're probably missing 10% of our attendees.) If you're looking for a real HubSpot integration, BrightTalk isn't the tool -Soooo many steps to register for an event. Create a brightalk account, click register for each session, etc. This process really hurt our registration numbers -Spam emails everywhere! Both attendees (and myself, the end user) have gotten so many spam emails since participating. Some days there are multiple emails from Brightalk suggesting totally unrelated content. Despite unsubscribing many times, they seem to have multiple email lists ([email protected], [email protected], etc.) -Engagement functionality is really lacking. Basic functions like in session chat are unavailable

Virtual event - not many benefits realized

I love that there is an easy way to get your content to those that might not be within your existing network.

I work in cybersecurity, and the security and APIs/connections with our other products (Marketo, Netsuite, Salesforce) is suspect. Our internal security team would not allow the connection.

Getting to net new contacts, expanding out target areas.

My CSMs were good and worked hard for us until they left. The platform is usable (not saying much).

I've been running our campaign with BrightTalk for a year and am honestly pretty disappointed—specifically in the lead quality. Low bounce rate on the emails, but the phone numbers haven't been quality. When a user clicks a webinar, they are automatically subscribed to your channel and sent to your CRM, even if they misclicked. This is a problem in regard to intent and results in a number of leads who have no idea why you're reaching out. The cost over all is quite high for the lead quality. Just hasn't been a good experience for us.

Supposed to help us generate high-intent leads who are in a buying cycle for software like ours. Just wasn't the case for most.

Using our content management app (Uberflip), we can embed webinars on our website easily.

Lack of support, lack of features, technical issues with syncing leads, customer complaints about setting up an account then getting tons of emails.

Webinars are our #2 source of incoming leads, so a platform to host them is essential.

Their customer success manager did try to help us when we had issues (thanks Trish!).

Unfortunately, there are several things that I am unhappy with. We had multiple issues with the integration to HubSpot, where some contacts data either didn't come through partially or at all. We also had bad experience with their lead generation package, as leads from BT were of significatnly worse quality then what we could aquire by promoting the webianrs via LinkedIn, which resulted in MQL costs 3x as high. We had further issues that during onboarding some aspects of how the platform work (ie. people can too easily register by accident to a webinar, even though someone is marked as having "viewed" a webinar this may not be the case and viewing duration should be used for lead qualificaiton) led to lots of frustration from the sales team, who would call people who did not even remember registering.

We wanted to use Brighttalk to increase our lead generation. We did achieve this, but the lead quality is very low and not worth the investment. As a platform, there are way too many issues with it.

Easy to use and provide demo but the limited features definitely allow for simplicity of the platform

- No interaction between audience and presenters - Inflexible - No further engagement - No visibility for resources - Too many emails from BrightTalk is irritating - Broadcast platform & not interactive

Engaging with our target audience Mostly organic engagement driven through our own efforts. We;ve faced a lot of limitations from BrightTalk and it refelects badly on us to be using this type of platform considering we're a technology company. The Brighttalk features are very very ancient!