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Klaviyo
Email Marketing Automation Simplified
4.6
(1,010)
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Klaviyo Reviews & Product Details

Klaviyo Overview
What is Klaviyo?

Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.

Company Klaviyo, Inc.
Year founded 2012
Company size 501-1000 employees
Headquarters Boston, MA, USA
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What Klaviyo is best for?
How does Klaviyo compare to HubSpot?
What are the pros and cons of Klaviyo?
Klaviyo Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Klaviyo Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: June 30, 2024
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1,010 Klaviyo Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"KLAVIYO is a must have for any Ecommerce site "
What do you like best about Klaviyo?

1. The price is very fair. 2. They over-deliver on the product 3. The segmentation is fantastic 4. Real-time sales attributed to each email 5. Super easy to set up 6. Klaviyo integrates with Facebook automagically to create custom audiences 7. Klaviyo continues to roll out new 8. This is the best and genius. They don't charge you until you send your first email! 9. Ok, this is good too, they don't charge you for any contacts that are on your "suppressed' (do not send) list. Pure genius and so awesome.

What do you dislike about Klaviyo?

I'd like to be able to add a person to a segment more easily after an automation campaign is completed. I should be able to do it from within the flow, but for some reason, this functionality has not been built yet.

What problems is Klaviyo solving and how is that benefiting you?

Difficulty setting up and managing marketing automation. Klaviyo simplifies the process of marketing automation with an intuitive platform to set up, track, and manage campaigns.

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best E-Commerce Marketing Platform"
What do you like best about Klaviyo?

WooCommerce Integration, Segments and Custom Fields

What do you dislike about Klaviyo?

Need more pre-built flows for WooCommerce

What problems is Klaviyo solving and how is that benefiting you?

I have moved away from Spray and Pray to segmentation and have seen my open rates increase

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best email system out there"
What do you like best about Klaviyo?

I have tried several email services and none come close to Klaviyo. The Flows alone pay for the service.

What do you dislike about Klaviyo?

I really can not think of any downside. Everything works correctly and I have been able to link all the 3rd parties I needed with ease.

What problems is Klaviyo solving and how is that benefiting you?

How to integrate some AI into our marketing. You put in the effort upfront and once the flow is up it works all on it's own.

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Robust platform and easy to use! "
What do you like best about Klaviyo?

I like the segmentation and automation building capabilities.

What do you dislike about Klaviyo?

I have come across some issues/hiccups running two brands on one platform.

What problems is Klaviyo solving and how is that benefiting you?

I am able to segment my lists much deeper than before as well as run automated campaigns that I dont have to worry about

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Top Notch - 10/10 Stars!!"
What do you like best about Klaviyo?

I admire Klayvio's constant pursuit of improving their site and tools for their users. Their templates are extremely easy to use and edit yourself to hone in on the message you are trying to get across. Integration with Shopify is very easy as well

What do you dislike about Klaviyo?

My only gripe is the cost of it after growing the subscription list. If they could bump the price jumps down a bit, it could be a great improvement.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo has made obtaining email subscriptions more possible, plain and simple. Subsciptions are key!

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Klaviyo makes email marketing highly effective"
What do you like best about Klaviyo?

Klaviyo makes it easy to see how email affects our sales and where we can improve. Building flows is super easy and they have great support.

What do you dislike about Klaviyo?

It's tough to export the data effectively.

What problems is Klaviyo solving and how is that benefiting you?

Abandoned cart, customer engagement via newsletters and post purchase flows.

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The Best Email Software for Ecom"
What do you like best about Klaviyo?

Love the full integration with Shopify, my ecom platform. Allows me to easily setup email flows without any coding knowledge.

What do you dislike about Klaviyo?

Really nothing that has stood out. When I initially switched to Klaviyo I asked the team about getting a visual flow builder (which the software didn't have at the time). They rolled out this feature a while back and I love it. I say all of that to say that if there are things that I dislike, the Klaviyo team has been quick to make updates.

What problems is Klaviyo solving and how is that benefiting you?

It has increased my e-commerce sales by at least 10%. Oh, and plus it actually tracks all of that sales data for me (unlike my previous email software).

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect for great emails"
What do you like best about Klaviyo?

the remade templates make it super easy to design to your own brand

What do you dislike about Klaviyo?

I sometimes stuggle with the segmenting out customers.

What problems is Klaviyo solving and how is that benefiting you?

I do all my email marketing via Klaviyo - although it has taken work to get it all set up how I wanted it it now runs on autopilot for the most part.

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful email marketing tool!"
What do you like best about Klaviyo?

I really like that Klaviyo integrates with Shopify. It's super helpful to be able to see individual customer profiles and create automated flows so I don't have to worry about a missed sales opportunity.

What do you dislike about Klaviyo?

I wish there were more template customization options. Sometimes it can be hard to find what you're looking for, but for the most part it's very intuitive.

What problems is Klaviyo solving and how is that benefiting you?

Simple email marketing that is targeting the right audience!

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Klaviyo is the steroids for your ecommerce store"
What do you like best about Klaviyo?

The flows in Klaviyo (and the triggers to it) allow you to create powerful automations on all aspect of your ecommerce store to give the best possible experience to your customers. Segments is also an amazing feature

What do you dislike about Klaviyo?

Its a bit pricey but worth every penny!!

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo allowed me to increase my lifetimevalue by increasing thr number of sales after the 1dt purchase

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Always innovative and adding new features "
What do you like best about Klaviyo?

It’s fairly intuitive, fresh, and has a unique approach to marketing.

What do you dislike about Klaviyo?

I really, really hate the tag line. It’s just in poor taste. Why remind people of Trump when we use your software?

What problems is Klaviyo solving and how is that benefiting you?

It has a lower point of entry than mail chimp for behavioral marketing.

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Klaviyo - Great tool for marketing automation with tight hooks with Shopify"
What do you like best about Klaviyo?

The deep integration with Shopify. The connection is seamless and very easy to set up and get data flowing.

What do you dislike about Klaviyo?

Metrics area is a bit cumbersome. It would be nice to have a single, management style report in addition to the dashboard that can be easily exported into a visually pleasing PDF for distrobution.

What problems is Klaviyo solving and how is that benefiting you?

Marketing automation based on Shopify data.

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great alternative to Mailchimp"
What do you like best about Klaviyo?

Flows & Templates as well as the different insights are very nice to have.

What do you dislike about Klaviyo?

Not a fan of the mobile app at all!! It looks like it hasn't been updated in like 10 years.

What problems is Klaviyo solving and how is that benefiting you?

Automating our promotions! This takes the stress off of me and allows me to use that time elsewhere.

Small Business (50 or fewer emp.)
Jul 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Fantastic email platform for ecommerce "
What do you like best about Klaviyo?

The best part about klaviyo is the flexibility you have to segment your lists and target them with automated flows. The amount of data that is fed back is also fantastic, as it allows me to better understand how customers are behaving on our site, and how to reach them again via email. We have developed a greater understanding of our customers journey to purchase, which has benefited our business tremendously.

What do you dislike about Klaviyo?

Needing to create new segments/lists for each new campaign is something that I think can be improved. I would prefer to be able to narrow my audience within the campaign designer, as often I begin working on a new campaign, but then realise I need to exit and create a segment for the specific group of customers I wish to send the campaign to. This is something I've learned to live with by changing my order of operations, however, I found it frustrating at first. An example, would be if I want to send a campaign to a segment of customers that didn't open my previous campaign. To create this segment, I need to exit the campaign builder and create a new segment, which I will only use once.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo has greatly improved the ROI of our email marketing campaigns. We have also been able to use klaviyo to improve our understanding of the customer journey as they make their way through our sales funnel.

Small Business (50 or fewer emp.)
Jul 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best ESP Hands Down!"
What do you like best about Klaviyo?

The robust function of segmenting our email list, based on certain criteria each sign-up meets.

What do you dislike about Klaviyo?

I can honestly say, there is nothing about Klaviyo that I dislike.

What problems is Klaviyo solving and how is that benefiting you?

Finding out which of our sign-ups are truly engaged with our emails/brand. Also, knowing who our potential purchasers are and how we're able to follow up with them, via Klaviyo.