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Mixpanel
Advanced User Analytics Simplified
4.6
(1,091)
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Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
Mixpanel Categories on Findstack
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Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 04, 2024
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1,091 Mixpanel Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Apr 19, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good insights for product analytics"
What do you like best about Mixpanel?

Dashboards are super easy to create, all most of the functionalities can be learned in a day or two. The free plan covers most of our needs which is huge since our budget is limited

What do you dislike about Mixpanel?

Weeks of implementation. It would be great to be able to reduce the implementation time (similar to google analytics)

What problems is Mixpanel solving and how is that benefiting you?

Product improvements, customer analysis and client analytics.

Enterprise (> 1000 emp.)
Jan 14, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"a Mixpanel review for 3 months"
What do you like best about Mixpanel?

i think it is easy to integrate with segment is the best thing . Since we have a wide range of customers, it's helping really well to understand and analyze our customer behavior. it's easy to download and document the results.

What do you dislike about Mixpanel?

Dashboard cen be changed for a better user experience.Filtering is a little bit confusing

What problems is Mixpanel solving and how is that benefiting you?

It's helping with the customer behavior data. So we can plan our development and future with it.

Small Business (50 or fewer emp.)
Dec 10, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Cool User Engagement Analytics"
What do you like best about Mixpanel?

I really like that I can quickly get to the user-engagement statistics I need. It's a quick, lightweight, and easy-to-use software. I haven't used any competitors, but I'm guessing they're more involved and the barrier to learn the software may be higher than Mixpanel.

What do you dislike about Mixpanel?

It could be more intuitive and they could offer better real-time customer support. I also wish they could make and save common reports that we'll need to pull every month like stickiness

What problems is Mixpanel solving and how is that benefiting you?

I've been able to learn more about where users are engaging with our software and more importantly, where users are not engaging. We've used Mixpanel data in our QBR review decks.

Enterprise (> 1000 emp.)
Dec 01, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to understand"
What do you like best about Mixpanel?

Presentation is very unique there are many for analyse the date Graphs and charts

What do you dislike about Mixpanel?

Accuracy of the data and downloading option

What problems is Mixpanel solving and how is that benefiting you?

Visibility day on day business

Small Business (50 or fewer emp.)
Nov 07, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great data & advanced analyzing tool"
What do you like best about Mixpanel?

Can discover a lot of data on user journey and behavior to proper analyze performance.

What do you dislike about Mixpanel?

A bit of learning curve to understand how to use it properly and benefit from all the features.

What problems is Mixpanel solving and how is that benefiting you?

Truly understanding lead performance and user behavior.

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good tool for measuring app success"
What do you like best about Mixpanel?

Simple and minimalistic design, easy to use. The events in Mixpanel are not the best side and sometimes you can not provide some informations.

What do you dislike about Mixpanel?

Sometimes there is delay in the app and the events do not provide real results.

What problems is Mixpanel solving and how is that benefiting you?

Measuring app success.

Mid Market (51-1000 emp.)
Sep 21, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A great platform for Data Analysis with a few UI errors that cause frustration"
What do you like best about Mixpanel?

The most outstanding function of Mixpanel is the number of sources you can import data from and blend within your reports. As I use Google Ads daily, having the ability to import data using labels is helpful for proactive campaign management. Otherwise, we would have to deal with the delay from Google Ads; Mixpanel fixes this issue and helps us manage campaigns more efficiently.

What do you dislike about Mixpanel?

The UI. Recently there has been an update to our reports which makes most columns difficult to view unless we hover over them. As we have over 50 rows in some reports, this has made data analysis longer than before.

What problems is Mixpanel solving and how is that benefiting you?

Our most prominent solution on Mixpanel is that we can identify technical issues before we would have otherwise. A simple downtime from an external server can have a considerable impact on our marketing. However, Mixpanel allows us to spot this earlier and make quick adjustments to our marketing to limit the damage it will cause.

Small Business (50 or fewer emp.)
Sep 18, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Actionable insights is made possible with mixpanel"
What do you like best about Mixpanel?

Ability to customise the tracking for my specific need.

What do you dislike about Mixpanel?

Nitpicking here. Steep learning curve when it comes to using the insights.

What problems is Mixpanel solving and how is that benefiting you?

The insights allows me to measure the success of feature launch. I am able to put hard metrics on the impact of certain features, making the decision making process to be more data-driven.

Enterprise (> 1000 emp.)
Aug 31, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Minimal Effort to build analytics capability to mobile app."
What do you like best about Mixpanel?

It is easy to use. The UI and the live view of events enables near real-time validation of the data we sent.

What do you dislike about Mixpanel?

The data warehouse pipelines are limited to hourly or daily. There are times when the data comes in later.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel does not require us to build our own setup of analytics capability upfront but as you get more complex you might start building your own to tie the user data.

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very robust analytics platform"
What do you like best about Mixpanel?

Access to complete, unsampled data sets; funnel reports; retention reports

What do you dislike about Mixpanel?

User flow reports could be better; also not thrilled that they deprecated their A/B testing feature

What problems is Mixpanel solving and how is that benefiting you?

Analyzing user behavior, retention, and attributing behavior back to media sources and marketing.

Small Business (50 or fewer emp.)
Aug 23, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Use for CS Search and Analytics"
What do you like best about Mixpanel?

Insight reports are relatively easy to structure, and it's great to be able to save them and share them with the team. Quickly creating custom events is also very helpful when I need to look for a specific issue a user is having, and I don't want to go through all of their events one by one.

What do you dislike about Mixpanel?

It would be helpful to hide specific event properties to make it easier for junior team members to use the profile view without wading through properties that are irrelevant to them. For CS, it would also be hugely valuable for Insight reports to track events by the second they are created and not just minute.

What problems is Mixpanel solving and how is that benefiting you?

Searching for issues users are having by looking at their events and behavior. It is beneficial to then compare those users to our general userbase to see if similar behavioral patterns are appearing or if multiple users are experiencing the same issue.

Enterprise (> 1000 emp.)
Aug 22, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very good for companies with tons of data"
What do you like best about Mixpanel?

UX is excellent A lot of flexibility Performance is very good

What do you dislike about Mixpanel?

Nothing special, didn't get the first invitation to sign up but it seems to me like a false alarm of Proofpoint's email Protection

What problems is Mixpanel solving and how is that benefiting you?

Analyzing tons of data to optimize the UX , it's much better than the alternatives

Small Business (50 or fewer emp.)
Aug 17, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool to see the big picture of your application"
What do you like best about Mixpanel?

Mixpanel makes it easy to see trends, break down events and data by various segments/properties, which makes it easy to (for example) demonstrate the adoption rate of a new version or view what countries use which devices/browsers. The charts and dashboards look good, more than good enough to demonstrate data highlights to product personnel.

What do you dislike about Mixpanel?

The hardest thing can be finding an individual event. Not that it's challenging to set up a quick insight report where you figure out which event you're looking for then filter it by value, but the fine detail can be more difficult to figure out than feels necessary.

What problems is Mixpanel solving and how is that benefiting you?

We get performance metrics, device and browser share information, exception logging, and user interaction flows through Mixpanel. This allows us to determine what issues users experience even if they don't report it, and provides crucial context when they do report an error. The benefits have been manifold, both in being able to make informed decisions about what we do/do not need to support, as well as prioritizing defects as we can see the actual error rates.

Small Business (50 or fewer emp.)
Aug 06, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Powerful Tool"
What do you like best about Mixpanel?

Mixpanel is incredibly powerful once you have integrated it. We use it daily to monitor KPIs, measure the impact of specific events, and identify customer segments. This tool has given us a unique insight into our customers' behavior beyond what we have been able to analyze with other tools. Not only can we monitor key metrics, but we can create cohorts from those reports and dig into the user data to find trends. I love that they send clear explanations of new features with each update so we can stay on top of the features of this powerful tool.

What do you dislike about Mixpanel?

Support can take a few days to respond. They are incredibly helpful once they get back to you but the delay can be frustrating. Mixpanel is also sunsetting their messaging feature at the end of this year so we are forced to transition to another tool that integrates with them.

What problems is Mixpanel solving and how is that benefiting you?

We use Mixpanel to track all our customer-based data. This measures everything from our high-level KPIs to nitty gritty QA monitoring or funnels. It is integrated with our CRM and support center so we can stay on top of user activity.

Mid Market (51-1000 emp.)
Jun 08, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great product, not always the most intuitive"
What do you like best about Mixpanel?

I really like visualisation of data and how easy it can be to breakdown over a time period to quickly pick up the desired data points.

What do you dislike about Mixpanel?

When setting up charts it is not always the most intuitive and can require a bit of playing around with it to get the desired axis. I'd suggest making this is simple as possible to remove the barriers to entry.

What problems is Mixpanel solving and how is that benefiting you?

I'm using it to visualise data. I'm about to quickly see the insights we need to make strategic business decisions.

Mid Market (51-1000 emp.)
Jun 07, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A helpful QA tool"
What do you like best about Mixpanel?

User-friendly nature and overall fast response times in searches

What do you dislike about Mixpanel?

UI Ambiguity, sometimes categories have similar nomenclature

What problems is Mixpanel solving and how is that benefiting you?

Keeping track of user ID's and their overall contributions to the api

Small Business (50 or fewer emp.)
May 20, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"First tool for product amalytics"
What do you like best about Mixpanel?

It's easy to get started I am able to setup and view the report in 2 days

What do you dislike about Mixpanel?

Cannot contact techincal support for providing how to utilise Mixpanel for my use cases. Have to google and go through docs by myself

What problems is Mixpanel solving and how is that benefiting you?

Track where user drop offs during the onboarding process Track onboarding conversions

Small Business (50 or fewer emp.)
Apr 27, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Mixpanel is an intuitive software that provides crucial insights on our users' behavior"
What do you like best about Mixpanel?

I appreciate how easy it is to create user cohorts. It's also great how simple of a task it is to implement the tracking of a new event on the backend.

What do you dislike about Mixpanel?

I don't like how you can't search by Mixpanel's distinct ID in the users page.

What problems is Mixpanel solving and how is that benefiting you?

We're learning about which features in the app our users are utilizing. This is helping us to optimize the way our app is designed.

Enterprise (> 1000 emp.)
Mar 10, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Sr. Web Analyst"
What do you like best about Mixpanel?

- Insights – Ability to see how the data is flowing along with breakdowns and filtering. - Funnels - Great way to visualize company’s important metrics and KPIs. - Users tab - Helps with validation and QA data, and getting familiar with company’s events and properties. - Dashboards - Contain all insights and metrics, very useful and straightforward for other parts of the company: Analysts, PM, QA and more. - Customer Support: Extremely responsive and helpful. - Functionality: Creating new segments, events and properties.

What do you dislike about Mixpanel?

- Lack of documentation (advance funnel guidance, JQL examples and more). - Additional visualization that could tell the metrics story in a better way. - Consistent delivery speed for all data (In some of the cases user level data is not sent within couple of minutes which makes it hard to understand user flow).

What problems is Mixpanel solving and how is that benefiting you?

Data and Tracking issues, KPIs, funnels and conversions

Mid Market (51-1000 emp.)
Jan 19, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Powerful product analytics tool enabling data-driven product management decisions"
What do you like best about Mixpanel?

Intuitive and easy to start. Flexible data structures. Flexible filtering (querying) and charting capabilities. Wide range of out-of-the-box aggregations and data analytical tools. Sufficient flow, funnel, and retention analysis.

What do you dislike about Mixpanel?

When it comes to product management-related tasks there is too much focus on event analysis and not enough focus on user/object analysis that is not necessarily temporal.

What problems is Mixpanel solving and how is that benefiting you?

Product usage measurement, validating experiments, analyzing product flow/funnel steps to optimize. Analyzing different types of users and how they engage with the product.