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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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5.0
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$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 18, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
5.0
OP
Olga P.
Marketing Manager
Share
"Easy-to-use SEO tool for all the SEO needs"
What do you like best about Serpstat?

The best thing about Serpstat is that it’s all-in-one SEO tool. I don’t need to switch between different tools or pay twice to cope with different tasks. The tool lets me analyze SERP for the keywords I want my pages to rank for, check the competition, and what’s most important, see keyword difficulty score.

What do you dislike about Serpstat?

It would be great if I could filter related keywords by more parameters

What problems is Serpstat solving and how is that benefiting you?

It helps me find relevant keywords and track website's positions.

Small Business (50 or fewer emp.)
Feb 13, 2019
 Source
Overall Rating:
5.0
DG
Daniel G.
Mr
Share
"Is like Sistrix, but with more usefull tools"
What do you like best about Serpstat?

If you want to see competitors from all over the world in different Google locations this tool works perfectly, is like Sistrix, but for countries where Sistrix is just not available. The cloud crawl tool is also a plus, because you wont see that in many tracker tools. Serpstat have all the tools needed to run a full SEO proyect.

What do you dislike about Serpstat?

If you have too many querys a day can be difficult to do all your job in a single day with Serpstat. Fortunately this have a easy fix: split your job in days per project.

What problems is Serpstat solving and how is that benefiting you?

Keyword research and website visibility, this information is not available in latin america from other tools. Serpstat is a good alternative to have all this info for a fair amout of money.

Small Business (50 or fewer emp.)
Feb 13, 2019
 Source
Overall Rating:
5.0
OS
Olesia S.
Head Of Marketing
Share
"Great SEO tool. helpful for content creation"
What do you like best about Serpstat?

My favorites are Content marketing and Keyword research sections. They both are a powerful tool for efficient content strategy creation.

What do you dislike about Serpstat?

I don't feel any specific dislikes, reasonable price for a good solution.

What problems is Serpstat solving and how is that benefiting you?

Website audit, SEO research, competitor analysis. Serpstat also helps with the content strategy a lot.

Small Business (50 or fewer emp.)
Feb 13, 2019
 Source
Overall Rating:
5.0
Дмитрий . avatar
Дмитрий .
Seo Tutor
Share
"The best tool for SEO work"
What do you like best about Serpstat?

mostly I use this tool for the keyword search. Not so long ago all the databases were renewed and for this moment i think that Serpstat has the best USA database. Also, it is very important for me that the team of developers and support managers are on-line with me 24/7.

What do you dislike about Serpstat?

I can not say that there are a lot of disadvantages. But in the future, I would like to see more countries in the database of the tool.

What problems is Serpstat solving and how is that benefiting you?

It helps me to work both with blogs and e-commerce projects and make a relevant target. I should honestly say that the price is quite reasonable and for now this tool covers all basics questions related to sites' audit. Using it you are able to work with: - backlinks strategy; - content making; - ppc strategy; - rank tracking.

Small Business (50 or fewer emp.)
Feb 08, 2019
 Source
Overall Rating:
5.0
JG
Joel G.
Owner
Share
"One of the best tools I've used"
What do you like best about Serpstat?

The amount of tools available for the pricing is just amazing. As a small business owner it has really helped me to boost my search engine rankings. I have to say that my particularly the content marketing questions tool has been really helpful to come up with ideas for new content for my website.

What do you dislike about Serpstat?

The filters to use the keyword research tools are a little too advanced for the average user. There are some guides available with suggestions on how to use them but it takes some learning time to find out the ones that are really useful to your case.

What problems is Serpstat solving and how is that benefiting you?

Before finding Serpstat I knew about keyword research and SEO but I had not found the right tool for me. Some of the most popular ones are too complicated or too specific for certain tasks. I did not know if I would use them correctly. Serpstat offers a lot of value in a single package and the reports generated are really easy to understand for almost any kind of user. It is a great investment compared to other platforms. Also, thanks to this tool I have learned who my competitors were and how to keep track on them. This has helped me to develop my content strategy with ease.

Small Business (50 or fewer emp.)
Feb 07, 2019
 Source
Overall Rating:
5.0
MK
Meredith K.
Founder
Share
"SerpStat - All in One Rank Tracking Software, Very intuitive and excellent support"
What do you like best about Serpstat?

First of all I want to note the interface – it’s really convenient and perspicuous, even if you start to use some of the new features, there is no necessity to look in the FAQ section + it’s also possible to customize the platform interface – I've never seen nothing similar in the competing solutions (although, I might have spent less time for working with them than with Serpstat). The main usage of the service for me is the keyword rank tracking of my website and analyzing the rankings of the competitors for the same search queries. The settings are very flexible, I do not even know how to enrich them. And again, many thanks to designers and developers for the outlook of displaying both tabular data and graphs. I am not an Serpstat newbie, but still can’t cease to admire :-) As for the accuracy of the data in this module, there are also no claims, I re-check some of the rankings manually from time to time, everything is the same in most cases.

What do you dislike about Serpstat?

What would I like to add or change? I don’t even know. Despite my scrupulousness and the desire to always use the best product, there is nothing that I would not be happy with. Well, it might be nice to add the opportunity to analyze more than 5 main competitors or would not prevent the possibility of analyzing the same backlinks of competitors with the help of the popular Checktrust right in the service.

What problems is Serpstat solving and how is that benefiting you?

Since the functionality of the platform is very rich, if writing about everything, what I use and what I like, I’ll get a whole treatise. Currently, I use most of the tools.

Small Business (50 or fewer emp.)
Feb 07, 2019
 Source
Overall Rating:
5.0
JM
Josh M.
Mr
Share
"Great service, would recommend"
What do you like best about Serpstat?

It has an easy to use interface and allows for you to see all of the latest information

What do you dislike about Serpstat?

Can wait a while for some results to show. Other than that no other complaints.

What problems is Serpstat solving and how is that benefiting you?

We are looking to see results of the work we are using. It updates regularly compared to other competitors.

Mid Market (51-1000 emp.)
Feb 06, 2019
 Source
Overall Rating:
5.0
DF
Den F.
Sales Team Lead
Share
"Can't stop using it!"
What do you like best about Serpstat?

Great solution for a thorough competition analysis

What do you dislike about Serpstat?

Didn't know about how important it was to specify our timezone correctly to get accurate results.

What problems is Serpstat solving and how is that benefiting you?

We use Serpstat primarily for search engine optimization and to keep an eye on businesses offering products and services similar to ours

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
5.0
SR
Sunil R.
Mr
Share
"The only SEO tool you're ever gonna need!"
What do you like best about Serpstat?

Very comprehensive set of tools and resources but the best part is the Customer Support and how open the team is to user feedback. They actually listen and actually make the right changes. It's refreshing. Oh and their tutorials are epic!

What do you dislike about Serpstat?

I wish the white label option was cheaper.

What problems is Serpstat solving and how is that benefiting you?

In depth SEO research, Missing Keywords, Keyword Ranking, Suggested Keywords and the Technical Site Audit. The Site Audit tool is an incredibly effective lead magnet and lead conversion tool if you're an agency looking to get new clients.

Small Business (50 or fewer emp.)
Jan 30, 2019
 Source
Overall Rating:
5.0
VG
Vinsensius Arthur G.
Blogger, Freelance Website Developer
Share
"The Best Investment On My Digital Journey!! "
What do you like best about Serpstat?

There are many things I really like about Serpstat: 1. The developer always goes the extra miles to update and improve the product regularly, making the product a better version of itself from time to time. 2. All in one SEO tools: domain and URL analysis, rank tracking, keyword research and suggestion, position in search rank, site audit, backlink analysis, and many more. 3. I LOVE! the organic keywords section, it provides invaluable information about keywords that already ranked on the google and its volume, without me even noticing of planning those keywords to rank in the first place. (The usual rank tracking workflow is to have some keywords in mind and then monitor those keywords for your site position, SerpStat also does this, however, it also give information about what keywords already ranked without you plan for it from the beginning). 4. The Competitor analysis is really good, they have this domain vs domain module, and URL vs URL module, you can compare your domain vs your competitor's domain, and you can see what keywords currently ranked in Google for both domains and see for yourself whether the competitors are better or worse than you. (Very Very Convenient). 5. They developed their own matrix: Serpstat Page Rank, Serpstat Trust Rank, and their own Keyword Difficulty matrix. (Most Seo Tools out there only using the API of others more prominent tools and use somebody else's matrix: like Moz Page Rank, Majestic Trust Flow, and Citation Flow, Ahrefs Domain Rating, etc). An SEO Company who develops its own matrix is not a small company. I Imagine in the future Serpstat's metrics will also be counted as a dominant figure in the SEO world. 6. Speaking of frequent improvement, they recently launched their Serpstat extension for google chrome, this is really a game changer, I can quick the important stuff on any website easily and accurately. 7. You can now enjoy all of that features in a broad range of country databases, originally there were only 13 databases ( US, AU, UK, etc ) but now they growth into 200+. ( I am not kidding when I said the product become a better version of itself from time to time) 8. I have joined them from the very beginning and grandfathered this amazing product. (The product has reached beyond expectation realm). I get a really discounted price while enjoying all these amazing benefits. 9. Even if you just started out now on using Serpstat, you will save so much money compared to using others more premium tools, while the quality is approximately the same.

What do you dislike about Serpstat?

I am still searching for what I dislike about Serpstat, but have no luck in finding one. If I pressure my mind to find one, maybe the queries limit per day.

What problems is Serpstat solving and how is that benefiting you?

What business problem am I solving with Serpstat?? There are many!! 1. Starting from researching the right keyword with the right volume to rank and to focus on 2. Integrating those keywords to my contents 3. Site audit that content to maximize the OnPage SEO 4. Monitor my contents ranking position on Google from time to time 5. Finding out who are the competitors, spying on them, grabbing their successful keywords and make them my own (sounds like a villain but this is the core of espionage right? spying others to get important intel and use that intel to benefit yourself). 6. Finding out what is the plus and minus of the competitor's contents compared to mine. 7. Monitor the link building to my sites and analyze them. If I summarize the benefits into a sentence, a really great efficient tool that helps me gain better rank in search engine.

Small Business (50 or fewer emp.)
Jan 29, 2019
 Source
Overall Rating:
5.0
Jo G. avatar
Jo G.
Geschäftsführer
Share
"Great SEO Tool"
What do you like best about Serpstat?

I like the Chrome extension, which offers me all the important data about our company websites. We do all our SEO work with Serpstat. This was one of our requirements for that service.

What do you dislike about Serpstat?

Not sure at the moment. We had no problems so far.

What problems is Serpstat solving and how is that benefiting you?

We use Serpstat to monitor our own websites and shops. The good thing is, that we can do our SEO analysis, onpage audit and keyword tracking with one single tool.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
KP
Karina P.
Marketer
Share
"Good for raising sales"
What do you like best about Serpstat?

Our company uses Serpstat for doing regular performance analysis. In the world of complicated seo-tools, serpstat seems to be the easiest to use. Serpstat has a simple and well-structured interface, so there's no need to dive deep in SEO - you have everything at a glance once you've set things up.

What do you dislike about Serpstat?

We have shifted several SEO tools and sites. This is the best one for us according to functionality and accuracy. Have nothing bad to say :)

What problems is Serpstat solving and how is that benefiting you?

SEO used to be a blind spot among our marketing efforts and activities yet it was obvious that organic traffic converts better than other channels, so the issue we've faced was finding a way to grow this channel. In order to achieve that goal, we were looking for a tool that will provide some insights and help us predict the results and see what works. Serpstat helped us to grow the number of organic leads which is exactly what we were looking for. As a consequence, we closed more deals and raised our sales.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
JN
Joana N.
Web Designer
Share
"Great tool for a reasonable price"
What do you like best about Serpstat?

Great tool for a reasonable price. Serpstat is easy to use, with a complete dashboard and features. I love the way Rank Tracker feature works, so I can easily see what are my top keywords for a specific database.

What do you dislike about Serpstat?

The interface is not in my language, but it is a minor problem.

What problems is Serpstat solving and how is that benefiting you?

I use it for rank tracking, keyword research, backlink analysis and much more. Basically, the benefits I'm having are improving the SEO of my sites easily.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
PS
Pascal S.
Directeur Associé Consultant
Share
"No More SEO Secrets"
What do you like best about Serpstat?

Serpstat is probably one of the best SEO tools on the market. It can easily be compared with the big boys like Semrush, Moz or Ahrefs. But unlike the competition, it's really affordable :) The UX is great and Serpstat provides an online learning platform with in depth articles in order to get most of the tool.

What do you dislike about Serpstat?

There is a small learning curve and you will have to take some time to get a grasp on all Serpstat capacities. But the effort IS rewarding. Plus, you'll get a Serpstat certification.

What problems is Serpstat solving and how is that benefiting you?

Serpstat helps us keep an eye on our client's competitors (and our own of course) revealing their ranking, and their keywords and backlinks strategies. We also make great use of Serpstat website audit tool, which makes global and on page SEO corrections quick and easy. Overall, the localized Serpstat data freshness makes it an unvaluable tool when it comes to make good web marketing decisions.

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
DB
Dovlet B.
Admissions Counselor
Share
"You can't go without it when creating a website"
What do you like best about Serpstat?

Serpstat has a very useful tool for keyword clustering and text analytics which is a must-have if you want to create a website. Imagine you've collected lots of keywords and now you need to cluster them into groups. How long will it take you if you've got 2K or 4K of keywords? Serpstat can do it much faster for you! Besides, they have a very detailed analysis of titles with LSI score which shows how much this word matters for a title

What do you dislike about Serpstat?

At first, I found it a bit difficult to figure out all the details, but their support is really great at explaining!

What problems is Serpstat solving and how is that benefiting you?

I help to create new websites and tune-in them to rank higher

Small Business (50 or fewer emp.)
Jan 28, 2019
 Source
Overall Rating:
5.0
KS
Kateryna S.
Marketing Specialist
Share
" Solid data and great price"
What do you like best about Serpstat?

I was surprised to see that Serpstat allows monitoring top-100 competitors in one project so that I don’t have to spend additional limits. Other tools usually don't offer this much

What do you dislike about Serpstat?

Confused about keyword volume metric. It would be cool if they update the data more frequently

What problems is Serpstat solving and how is that benefiting you?

Monitoring top-100 competitors

Small Business (50 or fewer emp.)
Jan 27, 2019
 Source
Overall Rating:
5.0
IB
Ilya B.
Интернет маркетолог
Share
"Easy and quick audit? It`s real"
What do you like best about Serpstat?

I recommend using the Serpstat as a Site Audit tool. This service can help you identify highly important problems.

What do you dislike about Serpstat?

They have only one problem: it isn't available in Spanish and French languages.

What problems is Serpstat solving and how is that benefiting you?

I find the ways to fix my optimization errors

Mid Market (51-1000 emp.)
Jan 26, 2019
 Source
Overall Rating:
5.0
NL
Nastya L.
Disigner
Share
"It enables me to analyze my team's actions"
What do you like best about Serpstat?

I'm the owner of the business and from time to time I hire some specialists to check my website's positions. Serpstat makes it real to analyze whether this specialist is good enough as I can use it to check his actions. I don't dive too deep and use the website analysis functions, including SEO research which lets me compare domain of my website with my competitors' and it works best for my business.

What do you dislike about Serpstat?

Too short free trial period, I wish I could have more time to check what else could be used in this tool

What problems is Serpstat solving and how is that benefiting you?

I analyze whether my business is still Ok and what successful techniques from my competitors I can use myself

Small Business (50 or fewer emp.)
Jan 26, 2019
 Source
Overall Rating:
5.0
Masood Alam S. avatar
Masood Alam S.
Founder
Share
"Best and Affordable SEO Tool for All Types of Business"
What do you like best about Serpstat?

I like the SEO research feature where you can easily find related keywords related to your main keyword. If we compare it with big boys like Moz, Ahref or SEMRush you can find all features of them with fraction of cost. One of the great features of SERPSTAT is they are constantly updating their country database while adding missing countries in their growing list of keyword database. Last but not least, now they add keywords difficultly score while you searching for keywords and it's helps you to decide which one you want to go after.

What do you dislike about Serpstat?

It's a great all-in-one seo tool but when you open the website in mobile you found there projects dashboard are not a mobile friendly. If you click on any keyword for more research and want to go back, it's takes one credit for the same page which you seen before clicking on the keyword.

What problems is Serpstat solving and how is that benefiting you?

I am using it for finding a keywords which are easy to rank with related keywords. Its help me to finding backlink of my competitors with theirs keywords.

Small Business (50 or fewer emp.)
Jan 25, 2019
 Source
Overall Rating:
5.0
DT
Dan T.
Digital Marketing Manager
Share
"Great alternative to SEMrush at a more realistic price point"
What do you like best about Serpstat?

I've used a lot of keyword research and analysis tools in the years I've been working in digital marketing, and a lot of them - like SEMrush - have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. The UI is also nice, and the fact it allows multi-user on the 3rd tier plan is a game changer, rather than trying to extort unrealistic amounts of cash for multiple users and not understanding how their audience users actually use the tool and operate businesses.

What do you dislike about Serpstat?

Because the tool processes a lot of data, it can sometimes feel a little sluggish - but it's a small price to pay for the data quality you get.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to SEMrush.

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