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Serpstat
All-in-One SEO Platform
4.6
(459)
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Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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5.0
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$29.00/month
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Nightwatch?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
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Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 06, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
May 11, 2017
 Source
Overall Rating:
5.0
VD
Vladimir D.
Seo Specialist
Share
"Number 1 SEO tool for Markets using Cyrillic alphabet"
What do you like best about Serpstat?

The SEO part research for countries in Eastern Europe. It's the only tool that works in Bulgarian and supports both Google and Yandex. It's also quite easy to intersect competitor websites. And the best part is that it works in almost every niche and saves me A LOT of time.

What do you dislike about Serpstat?

Well, the automated SEO audit can't work on huge websites, also sometimes there is data missing from the reports, but that's usually fixed within a day or two without contacting the support team.

What problems is Serpstat solving and how is that benefiting you?

The main benefit is that I can monitor the organic stats of huge websites and identify where I can make further improvements. The first problem I solved was competitor identification - the data in Serpstat helped me to identify who are the competitor websites and some of them were new for me.

Small Business (50 or fewer emp.)
May 11, 2017
 Source
Overall Rating:
5.0
ME
Mark E.
Owner / Operator
Share
"Making it easy to see what to improve next for great SEO results."
What do you like best about Serpstat?

Such a large range of tools to help improve SEO, and you can also see what other sites are doing and compare them to yours.

What do you dislike about Serpstat?

Lots of new skills to learn to make full use of the product, not a big dislike but you have to invest some time in the tools to get the results.

What problems is Serpstat solving and how is that benefiting you?

Improve quality of websites.

Small Business (50 or fewer emp.)
May 08, 2017
 Source
Overall Rating:
5.0
MQ
Michael Q.
Independent Life Insurance Broker
Share
"Great Tool"
What do you like best about Serpstat?

I love the ability to track my entire website. Backlinks, top pages, site audit....It has so many features.

What do you dislike about Serpstat?

I'm not an SEOer...so it gets to be a bit overwhelming. This is not a SERPSTAT issue, but I just need to build my understanding of how all these features work.

What problems is Serpstat solving and how is that benefiting you?

Improving my websites and increasing traffic. I'm benefiting by using one tool to address several key areas of monitoring, correcting errors, and improving my website.

Small Business (50 or fewer emp.)
May 06, 2017
 Source
Overall Rating:
5.0
HV
Hiten V.
Enterprise Club Business Advisor
Share
"Brilliant product!"
What do you like best about Serpstat?

The backlink analysis tool is fantastic and just right for my needs. I'm using it to understanding the rankings for my business's competitors.

What do you dislike about Serpstat?

It is too early for me to say, as I've only started using the product recently. So far, I'm extremely happy with what I've been using.

What problems is Serpstat solving and how is that benefiting you?

Understanding competitors' search engine rankings for keywords and backlinks to their content. Serpstat is helping me to determine, which keywords to target and who to outreach to.

Small Business (50 or fewer emp.)
May 04, 2017
 Source
Overall Rating:
5.0
Ana K. avatar
Ana K.
Head Of Marketing
Share
"Great tool!"
What do you like best about Serpstat?

Serpstat is a tool very easy to use, a good value for the price and from my personal experience- great for keyword planning.

What do you dislike about Serpstat?

Till now, I didn't find any disadvantages.

What problems is Serpstat solving and how is that benefiting you?

Like I mentioned, I use it mostly to find good keywords for my issues, but I use it for almost every aspect of SEO and PPC.

Small Business (50 or fewer emp.)
May 03, 2017
 Source
Overall Rating:
5.0
ZM
Zachary M.
President & Ceo
Share
"Great Tool with an Unbeatable Price"
What do you like best about Serpstat?

The team over at SerpStat has clearly put a lot of thought into the workflow of a professional SEM. The tools are very intuitive, easy to navigate and use.

What do you dislike about Serpstat?

Some of the features I've used in the past with other tools are missing from SerpStat but after a couple emails to the team it sounds like they're already ahead of me and working on implementing them.

What problems is Serpstat solving and how is that benefiting you?

I use this tool daily to monitor the search environments for our clients. As a business owner, I'm always looking for ways to cut costs. This tool lets me get rid of a lot the other tools I was paying for and keeps everything conveniently in one place.

Small Business (50 or fewer emp.)
May 01, 2017
 Source
Overall Rating:
5.0
Sandeep M. avatar
Sandeep M.
Founder & Ceo
Share
" Serpstat Review: The Ultimate SEO & PPC Tool for Bloggers"
What do you like best about Serpstat?

Serpstat is an exceptional tool for keyword research, PPC analysis and competitor research. You can use it to find new keyword opportunities, content ideas, analyze PPC campaigns, and perform in-depth competitor research. With plans starting from $19/month, it's one of the most affordable SEO tools in the market.

What do you dislike about Serpstat?

It still has some catching up to do with veterans like SEMrush and Ahrefs.

What problems is Serpstat solving and how is that benefiting you?

I use it to perform site audits on a weekly basis to fix on-page and technical SEO issues with my sites. The backlink analysis feature is also pretty accurate. Helps me keep a tab on all new backlinks that my sites have gained.

Enterprise (> 1000 emp.)
Apr 28, 2017
 Source
Overall Rating:
5.0
SZ
Sergii Z.
Driver
Share
"Almost a year with Serpstat!!! Anniversary report"
What do you like best about Serpstat?

I ran various projects solely using Serpstat for all matters SEO. I'm with this tool for almost a year now and with each upgrade they roll out, it becomes a more smart deal for me 🙂 . It was great when I first start using it for my content planning strategies. It became MILES better when they rolled out their innovative rank tracker as it really helps me keeping an eye on a local competition. They also did a good job adding backlink module and site audit. Jee, seems like I ran out of things to say, so this is gonna be a short anniversary report after all:)

What do you dislike about Serpstat?

Sometimes it has problems with loading large reports. It can be slow

What problems is Serpstat solving and how is that benefiting you?

Market research. Finding competitors' keyword loopholes. Looking through competitors newly acquired backlinks to see what are they up to. Long tail keyword research.

Small Business (50 or fewer emp.)
Apr 27, 2017
 Source
Overall Rating:
5.0
М.
Мария .
Cco Assistant
Share
"SerpStat is a hot stuff"
What do you like best about Serpstat?

SerpStat just recently appeared in sight, but has already overtaken many of its competitors! SEMrush apparently lies on the shoulder blades with their obsolete databases and big prices. I like Serpstat's keyword research and the possibility to compare the competitors.

What do you dislike about Serpstat?

No Indian database. It's time to launch the Indian database!

What problems is Serpstat solving and how is that benefiting you?

'spying' on competitors, keyword research

Small Business (50 or fewer emp.)
Apr 27, 2017
 Source
Overall Rating:
5.0
AV
Alexey V.
Founder
Share
"Serpstat API"
What do you like best about Serpstat?

The first time I heard about Serpstat was quite long ago but I didn't take it seriously. I become interested when I came across the article that compared the API of different SEO platforms. In short, Serpstat sells units cheaper than all in the market - $ 150 per 1,000,000 units, without having to buy the basic tariff. And databases is big enough to completely satisfy me.

What do you dislike about Serpstat?

API suits me well, don't know about the other

What problems is Serpstat solving and how is that benefiting you?

Creating the reports with Serpstat API

Small Business (50 or fewer emp.)
Apr 26, 2017
 Source
Overall Rating:
5.0
TP
Tolik P.
Pr
Share
"Perfect for competitor research"
What do you like best about Serpstat?

It's #1 competitor research tool. I'm using it for identifying potential competitors, searching for our missing keywords, analyzing competitor's ad strategies and improving ours.

What do you dislike about Serpstat?

Some features are not available at cheaper plans.

What problems is Serpstat solving and how is that benefiting you?

Competitor research

Small Business (50 or fewer emp.)
Apr 20, 2017
 Source
Overall Rating:
5.0
SK
Serge K.
Founder
Share
"So far, SerpStat has never failed me"
What do you like best about Serpstat?

I started using SerpStat 3 months ago, and until this time I feel totally satisfied with it. Big databases, accurate data concerning backlinks and so on. What's not less important, SerpStat customer support service is very helpful and has resolved all my issues very quickly.

What do you dislike about Serpstat?

Very few databases, but I'm sure that more is yet to come

What problems is Serpstat solving and how is that benefiting you?

monitoring my projects

Small Business (50 or fewer emp.)
Apr 19, 2017
 Source
Overall Rating:
5.0
JB
Jared B.
Founder
Share
"Serpstat Light User"
What do you like best about Serpstat?

I love the data and the filter options. It save me a ton of time and is on par with other software (i.e. serptat, ahrefs,etc.)

What do you dislike about Serpstat?

Not a huge fan of the 100 count report limits

What problems is Serpstat solving and how is that benefiting you?

I use SerpStat to help supplement data for SEO and PPC campaigns. I joined on their AppSumo deal and I've been really impressed. Their link and keyword data is especially valuable, and the way they allow you to drill down with filters is equally impressive. This functionality saves me a lot of time without needing to download tons of spreadsheets.

Small Business (50 or fewer emp.)
Apr 18, 2017
 Source
Overall Rating:
5.0
MW
Matthew W.
Operations Manager
Share
"The Best SEO Platform out there."
What do you like best about Serpstat?

SerpStat continues to amaze me with its SEO capabilities, Not to mention there support is great and always willing to help.

What do you dislike about Serpstat?

I have not found anything at all from SerpStat i don't like.

What problems is Serpstat solving and how is that benefiting you?

SerpStart has helped me SEO my company based on the information is able to collect and track.

Mid Market (51-1000 emp.)
Apr 18, 2017
 Source
Overall Rating:
5.0
MS
Murager S.
Project Manager
Share
"A real must have for SEO specialists"
What do you like best about Serpstat?

5 main features every SEO needs in one place. The price is very competitive, if guys behind Serpstat are not going to double it once they reach bigger audience, it will become a real must-have for all SEOs.

What do you dislike about Serpstat?

Some features as cluster research and missing keywords are available only at expensive plans. Sometimes seems that the desired report loads for all eternity.

What problems is Serpstat solving and how is that benefiting you?

Rank tracking. montiroring competitors SERP positions, backlink analysis and keyword research.

Small Business (50 or fewer emp.)
Apr 16, 2017
 Source
Overall Rating:
5.0
А.
Алевтина .
Seo Im | Online Marketer | Internet Marketer | Seo Specialist
Share
"All you need for SEO"
What do you like best about Serpstat?

I use only this tool and I can see the progress all the time. My blog become more and more popular. All indicators are growing.

What do you dislike about Serpstat?

Their price starts with 19 $ but it's definitely not enough functions. So I have to buy a plan for 60$. But it still low price for this tool

What problems is Serpstat solving and how is that benefiting you?

Keyword resarch. Competitor analysis. Content plan.

Small Business (50 or fewer emp.)
Apr 14, 2017
 Source
Overall Rating:
5.0
YG
Yuliana G.
Architectural Technologist
Share
"Total no-brainer for site owners "
What do you like best about Serpstat?

Simple and useful for my website. I've spent some time learning SEO and Serpstat is really the first paid tool I'm using. This comes as a 3 months test and trial review, so here goes: first off, I like their outside of US data, it helped me to rank better in Canada and UK with little efforts. Second, they show competitors pages that I'm competng against, not whole domains (which can point you in the wrong direction, trust me). The overall impression is great. I''m excited I grabed this deal.

What do you dislike about Serpstat?

I would appreciate if they could offer more automation. Some actions are repetitive and I wouldn't mind spending less time on them.

What problems is Serpstat solving and how is that benefiting you?

Ranking my pages better than similar competing ones. Increased my overall traffic by much simply optimizing for other countries

Small Business (50 or fewer emp.)
Apr 13, 2017
 Source
Overall Rating:
5.0
AB
Anna B.
Marketing Manager
Share
"The best investment"
What do you like best about Serpstat?

It does everything you need for SEO and it's super cheap. It helps me with all my projects. I like to do competitor analysis and linkbuilding with it.

What do you dislike about Serpstat?

Database updates too slow. Some bugs, but not often.

What problems is Serpstat solving and how is that benefiting you?

For every SEO problem - keywords, backlinks, competitors, audit

Enterprise (> 1000 emp.)
Apr 13, 2017
 Source
Overall Rating:
5.0
MK
Maksim K.
Business Analyst
Share
"Fast-growing startup "
What do you like best about Serpstat?

More expensive doesn't mean better. SeprStat is is the most effective tool and the cheapest in addition. They improve their product constantly, but the price is still low.

What do you dislike about Serpstat?

There are some lags still, but I can see they work on it.

What problems is Serpstat solving and how is that benefiting you?

Seo strategy, content plan, spying on the competitors, keywords.

Mid Market (51-1000 emp.)
Apr 13, 2017
 Source
Overall Rating:
5.0
AC
Andrey C.
Chief Marketing Officer
Share
"Very powerful and easy to use SEO tool"
What do you like best about Serpstat?

Serpstat is a great tool to do keyword research,analyze competitors,monitor positions, analyze backlinks and pefor a site audit. I like how it grows and constantly improves by providing more and more features at the same price, let's hope they kep it this way.

What do you dislike about Serpstat?

Definitely needs more databases. More frequent updates on postiitons and search volumes would also help. Sometimes design feels a bit raw.

What problems is Serpstat solving and how is that benefiting you?

Planning a content startegy based on competitor analysis, basic site audit before project launch, niche competitor analysis, backlinks data and anchor data. Domain trust flow analysis.