BuzzStream is a link-building and digital PR software that lets users manage media relationships. BuzzStream facilitates better relationships with influencers and publications through tools such as email outreach, link-building tracking, and media list management—all of which help grow high-quality links to improve a business’s online visibility.
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Deployment | Cloud / SaaS / Web-Based |
Training | Documentation |
Languages | English |
I can bulk upload contacts and URLs into the database and then have the option of individually sending each email in a campaign to tweak the message for each contact to make the CTA and email personalized.
Cluttered. Hard to navigated. Having people, companies and link fields, the tags get confusing because if you tag a link it wont appear under the tag for the person. It's like tracker is shitty. The influencer tab seems like it would be useful, but every time I explore the feature it is of no use.
Backlink Outreach and Management
Easy to learn and works off of automation.
Creates a culture of spam. As in it encourages it.
Reaching large amounts of bloggers and influencers in a particular industry in semi-automated fashion.
Easy to import/export contact, reduces time spent finding contact info, easy to manage outreach templates, easy to see where you're at in the relationship with the contact, easy to filter by person assigned, tags, etc.
Interface is clunky, even after the most recent update. It's not user friendly for new users - takes too much time to learn the ins and outs. Not a great way to manage multiple contacts for a website. Search function isn't great - you need to use the exact words, name, or URL to find anything. I haven't figured out how to search by email address, which would be most helpful overall.
Outreach to gain links for clients. We've been able to keep track of contact history, which is helpful when we need to pitch content for a different client to the same site.
Emails can be tracked and team members can check them
The interface is clunky and not very user friendly. It makes getting information difficult
Very few.
What I like best about buzzstream is that I am able to broaden my content and the tools are fairly easy to learn and use. I also like being able to use the templates when doing lots of campaigns. BuzzStream works for about anyone that is working in the SEO field.
What I dislike about Buzzstream is that you are building outreach campaigns for multiple brands with different emails addresses, there is no built-in system to stop you from sending an email from a wrong email address.
Better management of networks and be able to manage channels and domains quickly and safely, to establish better relationships and achieve a growth of the company. These are the benefits that brought us the use of the program and that's why we started its use
The clarity of the software. Adding clients with one click
New influencers were not accurate to my taste
Creating a larger audience. With more audience, you get more conversation
Works well for keeping track of basic outreach and is a useful tool for introducing new marketeers to relationship building and the world of SEO. There is also some potential for basic link monitoring, which can help to keep track of renewing links and checking the health of existings links.
It's by no means a complete solution. Admittedly you wouldn't expect any one programme to take care of all of your online PR and marketing, however, Buzzstream falls short on some of the basics of what it tries to do. In terms of functionality, its very 'manual' and does a poor job of importing data, meaning that often you will be forced to input data or create required fields yourself. Of course, some of this is basic setup and that is to be expected, but often Buzzstream will fail to discover links even when given to exact url; fail to copy data across projects; and fail to track emails. This will often mean that you still have to reply on your regular email account and input data time and again, as if you are using a spreadsheet. This makes link monitoring and project sharing a real headache. It's a shame, but in reality often we often find ourselves asking what Buzzstream actually does that we couldn't with existing office tools.
It works for basic (and I stress basic) outreach and does allows us to track data fairly efficiently, but that requires a lot of work and usually other tools as well.
I like the layout of the website and and ease of use.
Some of the language used is too technical.
As a user, the company is utilizing it for new customers.
I like that it keeps all of my contacts in an outreach project organized. It makes it easy for me to keep track of the number of links I have earned in an outreach project, as well as how many emails I have sent. I do know that I have not fully taken advantage of all this product has to offer.
Oftentimes, I add a specific contact for a site but buzzstream will swap in a contact used in another project that is not relevant to me. It gets very confusing at times!
Keeping track of who I have contacted, how many times, and how they have responded.
I like the Chrome extension and link tracking is very useful and efficient.
One does not need to invest a ton of money to start using this product and seeing results.
BuzzStream allows one to easily view links and their effectiveness, and make changes where necessary. For small business, though, I have found it unnecessary and hard to train other employees on.
Ability to filter outreach by a variety of metrics including sites, POCs, industries, etc. We like that you're able to A/B test messages by creating different titles, bodies & CTAs. Pretty simple interface and ability to sync up to a variety of emails & users.
Could be easier to A/B test on a greater scale - I'd also like to see better tools to mine emails and find industries contacts at scale. We typically use other programs to find emails, contact pages, etc and then upload into BS.
Trying to make outreach easier and more streamlined across a wide variety of users. Benefits include time saved, less cross over between common contacts and positive client impact & placements!