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Hootsuite
Social Media Management Simplified
4.2
(4,140)
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Hootsuite Reviews & Product Details

Hootsuite Overview
What is Hootsuite?

Hootsuite is a social media management software that empowers businesses to automate the more tedious aspects of social media posting. With tools such as scheduling, content curation, and analytics, Hootsuite can significantly improve business social media strategies and improve audience reach.

Company Hootsuite Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Vancouver, British Columbia, Canada
Social Media
Hootsuite Categories on Findstack
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Hootsuite Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Hootsuite Features
Analytics and Reporting
Audience Targeting
Automated Publishing
Campaign Management
Compliance management
Content Approval Workflow
Content Curation
Content Library
Content Performance Tracking
Content Scheduling
Customizable Branding
Customizable Templates
Data Export
Email Alerts and Notifications
Employee Engagement Metrics
Employee Feedback Collection
Employee Leaderboards
Employee Training Resources
Gamification
Hashtag Tracking
Integration with CRM
Mobile Access
Multi-language Support
SEO Optimization
Single Sign-On (SSO)
Social Listening
Social Media Integration
Third-party Integrations
User Activity Tracking
User Roles and Permissions
Hootsuite Media
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Hootsuite Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 03, 2024
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4,140 Hootsuite Reviews
4.2 out of 5
Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Alexa G. avatar
Alexa G.
Digital And Design Coordinator
Share
"Excellent tool"
What do you like best about Hootsuite?

Hootsuite allows us to manage our social channels without any issues and provides a one-stop shop for all things social-related.

What do you dislike about Hootsuite?

The Amplify section of Hootsuite still has some bugs that need fixing.

What problems is Hootsuite solving and how is that benefiting you?

It allows us to manage our socials and look at all out accounts in one place. We also enjoy the customizable reports in the Analytics section.

Enterprise (> 1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
LR
Lea R.
Founder
Share
"Hootsuite makes your social posting life easy!"
What do you like best about Hootsuite?

I love the schedule ahead feature for placing my posts for the week ahead of time. Set it and forget it! also, monitoring your streams in a one stop manner on the platform vs. toggling through browsers is super helpful.

What do you dislike about Hootsuite?

The only thing I don't like is not being able to tag people or businesses with differing handles on Facebook vs. Instagram vs. Twitter. You end up having to post multiple times if the person/businesses handles aren't the same across all.

What problems is Hootsuite solving and how is that benefiting you?

Monitoring and posting to our Facebook, Instagram and Twitter pages simulatenously instead of toggling through browers constantly thorughout the day. Helps tremendously with time management.

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
SM
Stepphone M.
Founder
Share
"SF Agency"
What do you like best about Hootsuite?

Ease of use, easy to find content and professional

What do you dislike about Hootsuite?

Limited material, I'd like to see more option

What problems is Hootsuite solving and how is that benefiting you?

Helps me to reach the masses and keeps our agency top of mind

Small Business (50 or fewer emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
TP
Thomas P.
Founder
Share
"Hootsuite"
What do you like best about Hootsuite?

It is very user friendly! I have not experienced any issues.

What do you dislike about Hootsuite?

The most recent update was a little hard to use at first, otherwise I have enjoyed Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite is making it easier for me to remember and use my social networks for our State Farm Agency. I can post out a few days if there is ever a time where our office won't be in or if I specifically will not be in.

Mid Market (51-1000 emp.)
Aug 02, 2023
 Source
Overall Rating:
5.0
Anabelle L. avatar
Anabelle L.
Social Media Content Curator
Share
"A seamless experience!"
What do you like best about Hootsuite?

Hootsuite has completely changed the way we work on social media. Its all-in-one platform is easy to use and useful. Having everything in one place really makes our job of doing everything much simpler!

What do you dislike about Hootsuite?

Since the big wave of layoffs, getting support takes a bit more time but they still reply within a reasonable timeframe. Our account manager is awesome and always available. :)

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite has everything in one place so it lowers the risk of discrepancies and having to look through multiple platforms. Their Owly Writer also really helps in cases of writers block.

Enterprise (> 1000 emp.)
Jul 04, 2023
 Source
Overall Rating:
5.0
Aliya B. avatar
Aliya B.
Global Social Media Manager
Share
"All things Social Media in one place"
What do you like best about Hootsuite?

Content, community, and analytics management is all in one place. we don't have to check anything from the native social channels and it is consolidated under one roof.

What do you dislike about Hootsuite?

Some posts fail to publish and we have to repost them again. I hope this is fixed soon. Lastly, this is not a dislike but it would be a great if its possible to write and tag users on IG stories from Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

It saves a lot of time because we can bulk-schedule our content in advance. Most of all we can provide brand-approved content to all social media managers directly by adding it to the Hootsuite content library.

Small Business (50 or fewer emp.)
Jun 30, 2023
 Source
Overall Rating:
5.0
MV
Michelle V.
Founder
Share
"Coordination is a Breeze with Hootesuite"
What do you like best about Hootsuite?

I love how easy it is to work with a large team and coordinate our efforts on social media.

What do you dislike about Hootsuite?

I wish there was more information about the incoming messages. For example, Instagram private messages are called Direct Messages, as are public stories that we're tagged in. It would be helpful to differentiate between the two since it's not always readily apparent.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite provides a platform where we can monitor all of our channels and maintain useful customer interactions.

Enterprise (> 1000 emp.)
Jun 29, 2023
 Source
Overall Rating:
5.0
John K. avatar
John K.
Digital Marketing
Share
"The De-Facto Social Media Suite - but having an amazing account manager helps!"
What do you like best about Hootsuite?

One of the most notable aspects of Hootsuite is its account management team. Davis, who was assigned to help my team, is highly knowledgeable and was always noticeably available to assist us with any questions or concerns, particularly when our software was going through rolling upgrades. They've proactively offered advice and recommendations on improving how we deploy our tactics on social media.

What do you dislike about Hootsuite?

Inability to directly make paid posts on LinkedIn. But I understand this is a platform issue for Linkedin and less so for Hootsuite.

What problems is Hootsuite solving and how is that benefiting you?

Consolidated and timed postings.

Mid Market (51-1000 emp.)
Jun 29, 2023
 Source
Overall Rating:
5.0
Mariam S. avatar
Mariam S.
Operations Director
Share
"Easy to Use Central Point for Social Media"
What do you like best about Hootsuite?

Very easy to schedule posts across social media platforms & extract consolidate reports

What do you dislike about Hootsuite?

Can enhance the app to search for posts that have been scheduled & increase scheduling view to be a month

What problems is Hootsuite solving and how is that benefiting you?

Using Hootsuite to schedule posts & easily manage social media campaigns across platforms

Small Business (50 or fewer emp.)
Jun 28, 2023
 Source
Overall Rating:
5.0
JB
Julia B.
Founder
Share
"Amazing Tool for Monitoring Social Media"
What do you like best about Hootsuite?

Hootsuite provides effortlessly integrated monitoring of multiple social media platforms. It allows us to meet our customers' various needs on nearly any platform they choose to reach out on. It also provides intensive categorization and reporting tools that help us to keep track of trends in the topics that are most important to our customers from day to day.

What do you dislike about Hootsuite?

Recent updates to the tool have made our categorization process a bit more challenging; however, their team's support is always open to feedback and willing to consider their clients' feedback.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps our business to engage with our customers on multiple platforms. It also helps us track data trends and analytics so we can keep the company updated on various hot topics.

Small Business (50 or fewer emp.)
Jun 28, 2023
 Source
Overall Rating:
5.0
ST
Sal T.
Founder
Share
"One-stop shop."
What do you like best about Hootsuite?

As an early adopter, I've seen this program grow into a well-tailored tool that meets our needs.

What do you dislike about Hootsuite?

Some of the recent updates seem to make things slightly more complicated. There's a learning curve, but Hootsuite has also been wonderful about taking our feedback into consideration.

What problems is Hootsuite solving and how is that benefiting you?

Gathering data to help us track our productivity is made SO simple.

Enterprise (> 1000 emp.)
Jun 22, 2023
 Source
Overall Rating:
5.0
HM
Heather M.
Founder
Share
"Ease in sharing curated content"
What do you like best about Hootsuite?

User friendly Content creation features Training support Client Services

What do you dislike about Hootsuite?

I tend to get logged out often My access to social accounts tends to need to be reactivated often

What problems is Hootsuite solving and how is that benefiting you?

Social activation across the practice

Mid Market (51-1000 emp.)
Jun 19, 2023
 Source
Overall Rating:
5.0
HM
Harry M.
Founder
Share
"A Social Media Game Changer!"
What do you like best about Hootsuite?

It's the all-in-one place to manage all your social media channels for your business.

What do you dislike about Hootsuite?

The only downside is when videos don't upload when you've scheduled content for weeks in advance.

What problems is Hootsuite solving and how is that benefiting you?

Maintaining brand consistency. The content library has allowed us to take full advantage of this across our club accounts.

Enterprise (> 1000 emp.)
Jun 16, 2023
 Source
Overall Rating:
5.0
KV
Krishna V.
Founder
Share
"Hootsuite"
What do you like best about Hootsuite?

All in one platform where we create, schedule, publish, and manage social content across different social media channels. Aside from this, we can maximize the impact of social marketing with real-time measurement and insights across networks.

What do you dislike about Hootsuite?

Lots of bugs lately and some of the social media channels gets disconnected.

What problems is Hootsuite solving and how is that benefiting you?

It's a great help in facilitating our social marketing activities in one single platform. Ultimately it drives forward brand awareness and lead generation of Emerson.

Mid Market (51-1000 emp.)
Jun 16, 2023
 Source
Overall Rating:
5.0
AL
Ahlex L.
Senior Campaign Management Specialist
Share
"Best Social Media Management Software!"
What do you like best about Hootsuite?

Hootsuite helps ensure that all of my social media posts are well-scheduled and on track by giving me an in-depth analysis of the metrics per post. It is also helpful for us that they can provide competitor analysis which gives us a unique idea of how we can execute our social media strategies.

What do you dislike about Hootsuite?

The interface can still be improved to help new users become familiar with the software's features. It would be helpful if they could provide a crash course to new users.

What problems is Hootsuite solving and how is that benefiting you?

The AI provides options for post captions. However, it could be improved to make the suggestions more precise in the posts and probably fewer emoticons to make the writeup more professional.