Ease of use and time to value for the use cases I need to solve for
Latency of prompt requests, feels slower than competitors
To get over my writers block so that I can product content faster
I like that Writer is at the intersection of Grammarly and ChatGPT. If I could only put Canva and Writer.com together, then I would be incredibly happy. Or, if I could have Writer replace my Audionotes or Zoom transcription service. Then it would be perfect. I like how I can directly link a source for my writing prompts. I like that Writer.com feels more private and confidential. I also like that Writer.com can provide me with actionable data and insights into tailoring my communications to fit my audience best.
It cannot be my personal Co-Pilot like ChatGPT. I feel like Writer is best used for specific situations. ChatGPT is more universally useful.
It is helping me create copy for my social media needs.
The comprehensive style guide builder is by far my favorite feature. As an agency copywriter, part of my responsibility is ensuring all content we produce for our own website and for our clients is consistent. That means I have to be able to catch off-brand phrases and words quickly. The terms feature is great for that. Also, the built-in inclusive language detector is great. The fact that it works right in the Google workspace is huge for me and my agency since that's our platform of choice. The summary tools have also come in quite handy. My agency has a lot of client meetings and team brainstorming sessions, and being able to summarize those meetings is a real time-saver. The proprietary LLM for Writer was a great selling point. I really appreciate that it did not use copyrighted material in its dataset. There's an ethical, humanistic value to that. Lastly, the AI chatbot feature is about on par with that of larger platforms and is helpful for devising subject lines, headings, outlines, doing research, etc.
It would be the ultimate marketing agency copywriter tool if it allowed me to create different style guides for our different clients. Switching between different voices can be a challenge, and being able to select different style guides would accelerate my work. The limits on some of the features seem a little spartan. Especially the summary features. More templates would be very valuable, too. Jasper AI, for example, has templates for just about every possible copywriting deliverable, from ads and social media posts to emails with different conversion structures. The jump in price from Team to Enterprise is quite large, especially if the style guide is the primary tool I'd like more people in my organization to have.
Solving the problem of extensive time proofing my organization's content and ensuring it's on brand.
I made the switch from Grammarly to Qordoba because of the customization feature. I can even use it at work because it is HIPAA compliant. Excellent tool for checking spelling, grammar errors, and terminology management.
Price is a bit higher than the competition, but worth it.
Helping me write professional emails at work.
Writer allows me to have my work reviewed and identify areas for improvement more easily. The ability to generate blog outlines and social posts saves me a ton of time.
I wish the recommendation to fix confusing or long sentences were more robust
Saves me time on generating content so I can focus on higher value tasks
The browser extension is easy to toggle on and off. We use Writer this way frequently, less so in their writing tool. Using their tool would probably be better and faster, but I don't see the value in adding another step to my publishing process. I also need to be able to collaborate with coworkers who don't have Writer. I haven't delved into their cool AI features; but it's a cool idea.
The ability to use it in Google Docs is in beta, and I hope it's being prioritized because that's where we do a great deal of writing. I don't like that you have to scroll through a page to get Writer to evaluate it, I wish it would just evaluate the whole page (even if it's incremental, do the work before I get to that part of the page).
Writer helps us standardize capitalization and words used to describe our product and it's features. It's very helpful in standardizing language across our Help Center. Consistency is important, and Writer helps us be consistent easily. The rules feature is great and we have many. We use it when creating new documentation, but equally as important: it helps us quickly update older docs.
Writer gives you the structure and the right foundations to define what defines an organization's message—the strengths, the semantics, and the boundaries—and it brings that collective intelligence in how different teams communicate and co-design the content development and publishing cycle. Write is modular—you can build whatever you want for your specific needs and goals, and yet Writer is super powerful for enterprise scale content operations.
I like everything about Writer—their amazing team running a super-exciting solution for the real-world problems.
Writer brings the right structure, method, process, and of course the velocity in the operations across different teams and functions in an organization. When I used it for a pilot project to begin with, I saw how it makes my job a lot easier not only for writing but to define the standards, the style guide, and how it makes co-authoring and pblishing-at-speed, super useful for the organization. It saves time, saves cost, and brings the right cadence, and the moment in all the teams.
Writer helps me outline and plan blog posts quite easily. I also like the 'recap' feature, which recaps content based on audio or video recordings. With Writer, I can develop content efficiently and use my extra time to focus on more strategic work (content planning and marketing strategy, etc.). Finally, I appreciate that I can 'train' writer to develop content in a format that will resonate with my audience.
In the blog writer, I wish we could prioritize the items in an outline, and tell writer how to weigh outline points. Sometimes I feel like writer develops more content around less important paragraphs and/or topics, and I'd like to be able to tell the platform which paragraph(s) to keep short and which to expand upon.
Writer is helping us develop 'quick' content (event recaps, blogs about our own capabilities, etc.) quickly. That allows us (the marketing team) to spend more time developing thought leadership content, planning our marketing strategy, etc.