Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
When I send out e-mails with links, I would have to go back and click on them to make sure it works. But with Litmus, it does it own it's own. It will confirm the link, instead of you clicking on it. You can also review your picture that's attached, and they will notify you if you are missing any pictures. The software is also good for Marketers.
There are no Cons so far, still experiencing the software.
Problems we can solve are making sure that the marketing communications is presented across the market and multiple email clients.
Litmus Email has user friendly options to designing a professional looking email. It creates an email that can include your images, links, proper tracking id's, etc. Using Litmus for online marketing helps the user get their emails (their ad campaign) to the inbox instead of the spam box.
I wish Litmus was able to detect why we're experiencing certain issues between email clients. It's probably wishful thinking at this point given all of the variables Litmus would need to consider in order to make a sound suggestion.
I was trying out Litmus for a election campaign - marketing campaign. It was helpful in creating email content - which was quick and easy. It's honestly a reputable software but there are tons of similar programs out there that can equally do that job.
Seems helpful to our marketing team; efficient
Kind of bulky, loads slowly, direct links sometimes don't work properly
Great program to build email and other marketing items
Shows a huge number of email inbox providers, including the versions. Also love that it provides specific things to update when testing. UI is pretty user-friendly as well.
I haven't set up the MKTO integration yet, so that's on me. Everything else works fine!
email deliverability/quality. Realized that our email template/HTML is not optimized and that we need to add blank space after the preheader copy.
This tool saves me a great deal of time. Rather than maintaining a multitude of test email addresses and devices, and signing in and out of them, I am able to sign into one easy to use tool to quickly review them for rendering issues. I am then easily able to share the results with other stakeholders.
I have found the renderings to be short of 100% reliable. I have come across many situations where Litmus showed rendering issues, where the actual email client in question on the relevant OS/version did not.
Email render testing. Tools such as Litmus and Email on Acid greatly increase the speed you can accomplish these tasks in.
Litmus give us the flexibility to move forward
alot to learn to fully utilize the ability of it
publishing web pages
Easy to use marketing tool with simple email designs. Best way to attract customers is to send powerful emails and this helps with just that
Not a whole lot. Does what it promises to do.
Designing impactful marketing emails to customers and potential buyers