Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
Minimalistic, fast and to the point; delivers value immediately
The freemium is generous, but it would be great to have more reports in freemium
We are measuring customer activation and improving the product by removing friction points
Mixpanel is very intuitive in its way of showing you how to build a report from scratch. Mixpanel is a powerfull BI tool, and also looking good from a esthetical point of view.
There ins't really much I dislike in Mixpannel to be honest, maybe bcause I did not build many reports myself and I'm more a huge consumer of reports built from others. The only thing that comes to my mind is the way of saying a report which needs to be duplicated otheriwse you do modify the "public one".
Mixpanel gathers data which are super helpful when it comes to tak the right decisions, at different levels: why to prioritize a feature more than another, or why to send this email to a customer, or at whihc point we stand from a usage point of you, etc.
It's super flexible. We tried other metric-tracking apps for a long time but eventually ran into issues making them fit our specific needs. Mixpanel just worked!
Because of the flexibility, you do have a spend a bit more time thinking about how to build your reports and dashboards and making sure they work. I'd like more preconfigured dashboards read to go that can be tweaked.
It's helping us keep track of our unit metrics over time. Things like MRR, ARPU, Churn, Conversion rate, and conversion funnels.
Simple and intuitive to use, very, very fast at loading tables and charts once you've created the filters and data points you're interested in seeing.
Saving and sharing tables with other users is always more confusing and less intuitive than it should be.
Track user flows throughout our e-commmerce ordering experience. Help track bugs and error stats
I appreciate how simple it is to implement and query.
The Mixpanel website UI was in dire need of an overhaul. I haven't had much of a chance to look at it to confirm whether the limitations have been addressed.
Mixpanel allows us to track whether a bad actor has accessed Personally Identifiable Information or Protected Health Information.
User-friendly design, great variety of reports and views, high sped of report generation. Very easy to create a dashboard. Very flexible filters and views breakdown.
Can't export table data into Excel or csv
Tracking of user behavior and features performance
Simplistic and easy-to-navigate tool, the best part is saving reports and creating funnels and segmentation. Mixpanel is also easy to setup on the website. I haven't tried the AB test feature but will sure use that in future scenarios as well if required.
Pricing is too costly for the events per price other competitors are giving similar features for lower price.
The best part of using Mixpanel is to create funnels of two different pages and understand the conversion rate dropoff of customers.
Mixpanel has a very extensive documentation and it's easy to learn about the tool and guide the software team, even with little technical background. The usage of the tool is also quite intuitive, making it easy to analyze the data and build dashboards and insightful reports. Retention analysis and conversion funnels are also few clicks away.
Not a problem from Mixpanel, but it does require your own product's knowledge to be able to set it up correctly, as well as understanding when each event should be registered. Mixpanel guide has all the information necessary on that, but applying this might be tricky depending on the software.
Mixpanel is really allowing us to get to know how our users move throughout our products, understanding key features, issues that arise, and that makes it very easy to focus our energy and attention on improving existing features and fixing bugs quicker,
1. Real-time insights: Mixpanel provides real-time insights into your user behavior, so you can make changes to your product or marketing strategy as needed. 2. Customization: Mixpanel is highly customizable, so you can tailor it to the specific needs of your business. 3. Integrations: Mixpanel integrates with a wide range of other tools, so you can easily get the data you need from all of your sources. 4. Scalability: Mixpanel is scalable, so you can easily add more users and data as your business grows.
My only concern is about the price as its freemium model is very good to give your business a good kickstart. But the price will grow exponentially as your app grows.
1. Mixpanel helps me to identify that a certain feature was not being used by many users. I removed the feature and replaced it with a new feature that was more popular with users. This resulted in an increase in user engagement. 2. Mixpanel helps me to identify that a certain marketing campaign was not effective. I changed the campaign and saw an increase in sales. 3. Mixpanel helps me to identify that a certain group of users was having trouble using my product. I made changes to the product to make it easier for these users to use. This resulted in an increase in user satisfaction.
I recently had the opportunity to use Mixpanel, and I must say it has been amazing for my startup. Mixpanel offers useful tools and features that provide deep insights into user acquisition and behavior, allowing us to make data-driven decisions and drive growth. The platform is UX-friendly, making navigating through the various features and functionalities easy.
It's hard to downgrade product if you're on a higher-paying plan. Sometimes you need to do that.
It gives me a good overview of how (though what channels) we're acquiring users.
Mixpanel has been an incredible asset for our business. Not only does it provide us with powerful analytics and insights, but their customer support is simply outstanding. Whenever we've had questions or needed assistance, their team has been prompt, knowledgeable, and incredibly helpful. Mixpanel is not only a powerful tool, but their commitment to excellent customer service sets them apart. Highly recommended!
While Mixpanel has proven to be an invaluable tool for our business, there is one aspect that could be improved. Occasionally, navigating through the interface can feel a bit overwhelming due to the abundance of features and options available. Simplifying the user experience and streamlining the interface would greatly enhance usability. Nonetheless, this minor inconvenience does not diminish the overall value that Mixpanel brings to our analytics efforts.
Mixpanel solves the problem of fragmented data by allowing us to fuse data from different channels into one unified platform. This capability is immensely beneficial as it enables us to cross-reference data and gain a comprehensive understanding of our users' journey. By having a centralized view of our users' interactions across various touchpoints, we can analyze their behavior, identify patterns, and make data-driven decisions to optimize our products and services. Mixpanel's ability to provide a holistic view of the user journey has greatly enhanced our understanding and engagement with our audience, leading to improved customer experiences and better business outcomes.
The data. It's very clean and informative
Nothing it's great! I have no complaints
It shows me the type of engagement my customers are doing on my company's marketplace. I am able to see who is using and how, which gives us feedback on what's working.
The format of the platform is user friendly. It has allowed us to create visualizations in real time.
I like everything. I have had no problems with the tool.
It has helped us to have visibility of the performance of our management with mobile applications.
Easy to get it! It's very intuitive do create dashboards and updates its as well.
Integrations with others plataforms are not easy to do it.
Our Saas indicatores (MAU, DAU,WAU) is totally controlled by the plataform.
Its collection of data and simplifies it to provide it to the users. It's unmatched. The recording of events by the user on the application. Havent tested competitors, but I wouldn't switch from Mixpanel.
Nothing for now, all looks good. nothing wrong at all. Nope, I don't think so. No problems at all. I would like them to continuously improvise.
I can see the data and easily assist the user, watch the events of user on the smallcase app. Yes, I am definitely more productive than ever. Yes business performance has increased.