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Pulley Logo
Pulley
Equity management for hypergrowth startups.
4.8
(93)
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Pulley Reviews & Product Details

Pulley Overview
What is Pulley?

Pulley is a software platform designed to simplify and manage equity distribution within companies, particularly useful for startups and growing businesses. It helps companies manage cap tables, model fundraising scenarios, and issue equity to founders, employees, and investors, ensuring compliance with regulations. By automating these processes, Pulley aims to save time, reduce errors, and provide a clear view of equity ownership and its implications for both the company and its stakeholders.

Company Pulley Inc.
Year founded 2019
Company size 11-50 employees
Headquarters Mountain View, California, United States
Social Media
Ask Questions about Pulley
What Pulley is best for?
How does Pulley compare to Carta?
What are the pros and cons of Pulley?
Pulley Product Details
Capabilities
API
Segment
Small Business
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
Pulley Features
409A Valuation
API Integration
Audit Trail
Cap Table Management
Compliance management
Custom Reporting
Data Import/Export
Dividend Tracking
Document Management
ESPP Management
Email Notifications
Employee Portal
Equity Plan Administration
Exit Modeling
Financial Reporting
Grant Management
Investor Relations
KPI Dashboard
Liquidity Event Planning
Mobile Access
Multi-Currency Support
Role-Based Access Control
Scenario Analysis
Scenario Modeling
Shareholder Communications
Stakeholder Management
Stock Option Tracking
Tax Reporting
Valuation Tracking
Vesting Schedule Management
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 04, 2024
Pulley Logo
93 Pulley Reviews
4.8 out of 5
Small Business (50 or fewer emp.)
Apr 25, 2022
 Source
Overall Rating:
5.0
NG
Noel G.
Ceo
Share
"Pulley is OUTSTANIDNG"
What do you like best about Pulley?

Pulley is SIMPLE to use, customer service is outstanding, and the Pulley Team will work with you.

What do you dislike about Pulley?

The price was. a bit higher than I like, but it was worth it.

What problems is Pulley solving and how is that benefiting you?

None.

Small Business (50 or fewer emp.)
Mar 31, 2022
 Source
Overall Rating:
5.0
Yunlin Z. avatar
Yunlin Z.
Financial Controller
Share
"Audit ready user friendly cap table management tool"
What do you like best about Pulley?

Pulley has a very simple, logical and clean layout. The function you need is often just one click away. The Cap Table "Summary" gives a bird's-eye view of fully diluted ownership while the "Detail" helps you track the history. The Data Room helps store and organize all the key legal documents related to share issuance, conversion and option grants, etc. The onboarding team is truly awesome, very knowledgable, thorough, responsive and patient. They are always standing by to answer any questions and follow up with our legal details to ensure our cap table is 100% accurate.

What do you dislike about Pulley?

None so far. Pulley has provided much and more than I expected in terms of user experience and support. When we completed the onboarding process, we were 95% ready for our auditor's requests on equities and stock options, saving tremendous time on both sides.

What problems is Pulley solving and how is that benefiting you?

The Pulley onboarding process helps us sort out the history of our fundraising events, organize the essential legal supporting docs, and bridge the gaps between the books and different versions of excel cap tables. The final result of the onboarding is not only accurate but also easy to read and to communicate with various stakeholders, and definitely, our auditor highly appreciates it!

Small Business (50 or fewer emp.)
Mar 28, 2022
 Source
Overall Rating:
5.0
TG
Tim G.
Vp Of Finance And Controller
Share
"User friendly cap table management with great support"
What do you like best about Pulley?

Pulley is very easy to use, with a well designed dashboard. Views and reports at the click of a button. The onboarding staff was great to work with and very responsive throughout the process, and they were able to manage all of our complexities along the way.

What do you dislike about Pulley?

No complaints thus far. We are still in the early stages since we imported to Pulley, but we have not come across any issues with any of the features we have used to date.

What problems is Pulley solving and how is that benefiting you?

We have a very large investor base, and we were trying to manage our cap table in spreadsheets. Pulley has allowed us to automate the process and will allow us to better communicate with our shareholders.

Small Business (50 or fewer emp.)
Mar 25, 2022
 Source
Overall Rating:
5.0
JY
Jessica Y.
Founder
Share
"Great user friendly cap table program."
What do you like best about Pulley?

The layout of the Dashboard is very simple and easy to read. The program itself is very user friend, editing and adding information is very easy to do and customer support has been incredibly responsive and helpful.

What do you dislike about Pulley?

We're still in the beginning stages but so far we don't have any dislikes. Everything seems to be operating great and if we do have any issues or questions they have been addressed right away.

What problems is Pulley solving and how is that benefiting you?

Pulley is helping us to keep accurate records while all of our admin of Pulley are still able to see all updates all the time, which has been extremely helpful. Pulley is also a great space for us to keep our stockholder's investments organized and available for not only our company but the individuals themselves.

Small Business (50 or fewer emp.)
Mar 24, 2022
 Source
Overall Rating:
5.0
BG
Beatriz G.
Founder
Share
"Great tool"
What do you like best about Pulley?

Customer service, definitely. Their team give us a great experience as users.

What do you dislike about Pulley?

There are some features that are not still available. Hopefully they will soon. RSU certificates with double trigger for example.

What problems is Pulley solving and how is that benefiting you?

We have our cap table organized and all documents in the same place. Also, our stockholders can follow the status of their securities

Small Business (50 or fewer emp.)
Jan 01, 2022
 Source
Overall Rating:
5.0
FA
Fawzy A.
Co Founder & Ceo
Share
"Exceptional Software"
What do you like best about Pulley?

It’s so easy to track everything with Pulley. Giving options to your employees, seeing who’s exercised them, repurchases, terminations etc. It always surprises me how much they offer for their price point. Their customer service is also exceptional. I also really appreciate how their Growth Plan includes 409 valuations.

What do you dislike about Pulley?

Support can sometimes be slower on the weekends.

What problems is Pulley solving and how is that benefiting you?

Almost any process I need to do that affects or has to do with the equity of my company I can do right in Pulley. Fabulous platform.

Small Business (50 or fewer emp.)
Jan 01, 2022
 Source
Overall Rating:
5.0
KB
Kelly B.
Lawyer
Share
"Excellent Modeling Software - Great for Founders"
What do you like best about Pulley?

Pulley is easy to use in every way, but my favorite feature is the modeling. Pulley modeling allows a founder to actually see the dilutive impact of each SAFE or Convertible Note she or he enters into prior to doing the deal. It is flexible and able to correctly model pre or post-money SAFEs as well as option pools in a matter of seconds. An incredible time and money saver. Pulley is truly an essential tool.

What do you dislike about Pulley?

Nothing that I know of so far. Pulley just needs increased adoption to become the standard.

What problems is Pulley solving and how is that benefiting you?

My favorite problem that Pulley solves is to spare the time and energy it takes either the founder or their legal counsel struggling with an excel spreadsheet trying to model what is happening to a Company's cap table with each new SAFE. Pulley accomplishes in seconds what would otherwise take hours.

Small Business (50 or fewer emp.)
Dec 20, 2021
 Source
Overall Rating:
5.0
Craig N. avatar
Craig N.
President & Ceo
Share
"Easy to Use Solution to Manage Cap Table and Perform Fund Raising Modeling"
What do you like best about Pulley?

As a fast-growing company reducing the time required to manage our cap table was an immediate win. The cap table view allows us to show the different types of investors in a single view with quick access to all related documents and agreements. I appreciate the built-in workflow to gain approval from board members and stockholders. A real upside with Pulley is the easy-to-use Fund Raising Modelling to perform "what-if analysis" for different fundraising scenarios without the need for spreadsheets. From a company perspective, Pulley support will jump in at any point to help. For time-critical items, we also like the context-sensitive videos to self-serve.

What do you dislike about Pulley?

At this point, we haven't come across any sort coming of Pulley. We look forward to seeing how Pulley takes the solution forward to support and advise smaller companies through all growth phases.

What problems is Pulley solving and how is that benefiting you?

Provide investors with accurate and current cap table, reduce effort and legal costs related to the management of our cap table, modeling future rounds to understand the impact on ownership.

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
KN
Katsuya N.
Founder And Ceo
Share
"Best cap table platform for founders"
What do you like best about Pulley?

Everything about Pulley is fast and simple - great for busy founders. Onboarding took less than a day. 409A valuation is underway and I expect to hear back in less than five days. Their product provides consumer-grade UX, so it is easy to understand and use.

What do you dislike about Pulley?

Nothing I can think about off the top of my head.

What problems is Pulley solving and how is that benefiting you?

I’ve used other platforms as an employee, and wish we had had Pulley. They make it easy for me to manage everything that happens before the equity management stage: calculating dilution during fundraising, giving employees an offer letter, form documents, and more.

Small Business (50 or fewer emp.)
Dec 05, 2021
 Source
Overall Rating:
5.0
AG
Ajay G.
President, Chairman & Ceo
Share
"Best Cap Table Management Software On The Market!"
What do you like best about Pulley?

We have been using Pulley for our startup after trying other cap table software companies on the market. We think that Pulley is the best software available to manage your cap table on the market that is very user-friendly and easy to use with excellent and prompt customer service and support.

What do you dislike about Pulley?

We have no dislikes so far and have been very satisfied with Pulley's software and customer support. They are very prompt at responding to any questions and concerns, and the onboarding process by their support team was very comprehensive and organized. They have the best onboarding and support versus the other cap table software companies.

What problems is Pulley solving and how is that benefiting you?

We have been managing our cap table and equity through Pulley. We find it very easy to manage our cap table and administer equity in an organized manner and have an overview of everything on the Pulley dashboard versus using the traditional spreadsheet method and keep on updating, calculating, and organizing your cap table and equity issuance and administration with physical share certificates.

Small Business (50 or fewer emp.)
Nov 19, 2021
 Source
Overall Rating:
5.0
PD
Phillip D.
Ceo
Share
"Great onboarding"
What do you like best about Pulley?

The onboarding process was pain free as Pulley literally took care of moving our whole system across

What do you dislike about Pulley?

it's a little expensive but the onboarding and CS makes up for it

What problems is Pulley solving and how is that benefiting you?

We're able to manage our cap table and add new stakeholders very easily + we can model out our fundraising with confidence

Small Business (50 or fewer emp.)
Nov 16, 2021
 Source
Overall Rating:
5.0
Mark K. avatar
Mark K.
General Manager, Head Of Growth
Share
"Super easy 409a valuations + Stock Option Grants"
What do you like best about Pulley?

Extremely easy onboarding and 409a valuation.

What do you dislike about Pulley?

No current complaints. As a new startup, Pulley offers everything that I've needed to date.

What problems is Pulley solving and how is that benefiting you?

Top priority (and reason fro signing up) was a 409a valuation. Working with Pulley was extremely easy and the process was much faster than what the competition said was possible. Pricing was also better. Next, I used Pulley to issue stock options to employees which was super easy.

Small Business (50 or fewer emp.)
Nov 16, 2021
 Source
Overall Rating:
5.0
GD
Gagan D.
Founder
Share
"CEO"
What do you like best about Pulley?

Very easy tools to manage cap tables and understand future funding scenarios

What do you dislike about Pulley?

No I do not dislike anything about the product

What problems is Pulley solving and how is that benefiting you?

We have been able to manage our cap tables, share with investors and also manage our 409A valuations using Pulley. It's been the biggest value add for us for 409A's.

Small Business (50 or fewer emp.)
Jul 21, 2021
 Source
Overall Rating:
5.0
SB
Steve B.
Ceo
Share
"Exceptional cap table software for startups"
What do you like best about Pulley?

The Pulley platform has a great balance of power and ease of use for managing cap tables – perfect for startups. The 409A process was simple and very professionally handled. The customer service is exceptional – they migrated our data from another platform and had us running very quickly. They’ve also been very responsive to questions when we’ve needed help.

What do you dislike about Pulley?

There's really nothing we don't like about Pulley.

What problems is Pulley solving and how is that benefiting you?

Using Pulley has greatly simplified cap table reporting for us. Getting information to investors has been easy, and we've been able to model changes to the table based on potential investment or stock option pool scenarios.

Small Business (50 or fewer emp.)
Jul 21, 2021
 Source
Overall Rating:
5.0
HS
Harris S.
Ceo
Share
"Pulley is better than Carta"
What do you like best about Pulley?

Very clean UI/UX and amazing customer support.

What do you dislike about Pulley?

They don't have all the same features as Carta quite yet but they will be there soon!

What problems is Pulley solving and how is that benefiting you?

Cap table mgmt