ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign has significantly improved the efficiency of our business processes as well as those of our clients. By streamlining operations and automating tasks, we have been able to save valuable time and resources, ultimately leading to greater cost savings. With ActiveCampaign, we have experienced a noticeable increase in productivity and effectiveness, allowing us to focus on delivering exceptional value to our customers.

ActiveCampaign can be a little slow to load sometimes, mainly the automation screens can take a little time to respond.

ActiveCampaign takes manual outreach tasks and makes it quick and easy by enabling us to automate the process in a way that feels natural to the recipient. We can easily run A/B tests and optimise our campaigns.

Active Campaign's email marketing system allows me to use one email to target multiple different target markets but using conditions uniquely. This saves me sooo much time, as I use Active Campaign multiple times a week. Although, since it has been updated I'm having trouble adding multiple sets of conditions in one email.

I wish your videos could play directly within the email rather than outsourcing to a different link.

saves me time, and allows me to hit multiple target markets in one email by using the conditions feature

The dashboard for users is very intuitive, and the pre-made templates for both email marketing and automations are incredibly helpful. On top of this, the customer support is fabulous. I have used the chat feature in the site multiple times and have not been disappointed. The fact that I can create landing pages and forms for my website and have them integrate seamlessly with ActiveCampaign is huge, as it eliminates the need to hire extra people to take care of our email marketing needs.

There is a small learning curve when it comes to using ActiveCampaign, but the onboarding tutorials are fantastic.

The main problem solving feature is streamlining the process so that a funnel is created to target the right clients without extra cost or effort.

It's intuitive. I had to migrate our list from Mailchimp to AC and it was a simple process. Customer support is quick and I have an opportunity to zoom with a specialist should I need it. I use AC on a daily baisis for all email marketing. The email builder is robust for what we need. We do use Salesforce for our CRM and it does integrate pretty well from what our Tech team tells me. I am also grateful for the suggestion/ideas option that we can share with the AC engineers.

I wish the reporting was more robust for example I do need spam complaints becasue helps me determine deliverablity and email repuation. But I have to go to each email and find the spam count; it doesn't populate on the Campaign Performance report. I also understand that not everyone needs this metric. I also wish the forms were more robust. Our email preferences form had to either be built by a devloper or we had to use gravity forms becasue forms don't come with toggle buttons or radio buttons. The overall look of the form doesn't provide much in the way of design.

The main reason we moved from MailChimp to AC is for the automation technology. Automations help create trust, build brand, and I belive in the long run will increase the longevity of a donor.

I like the fact that we can connect active campaigns to our CRM, and it allows us to send emails depending on our client's journey.

Sometimes, creating segments can be a bit tedious.

It is allowing to send emails to clients in realtime when they need our service

What's invaluable about marketing with ActiveCampaign is that I'm able to automate the communication with my community, as well as deliver a smoother client experience for my online products.

There are various little things that I want to be able to do in ActiveCampaign. For example, to be able to make a change to an email template and have all emails that use this template be updated.. Or to combine two separate email automation under a single automation workflow.. Or transition an email campaign made into new newest email designer with a single click instead of re-creating the email.

Facilitating the conversations I have with my community as well as keeping track of lead and client behaviour.

ActiveCampaign is so powerful, and if used well it can save you lots of time, admin and headaches. It integrates really well with a lot of other systems.

The cost of ActiveCampaign is the #1 reason some of my clients do not use it.

It is helping us be more organised in the onboarding of new and potential clients. This makes us look more professional, warms up our leads and gives us peace of mind that all the key information is being given to the clients everytime.

I really enjoy the work flows and automations. Once we have something set, for the most part, it runs smoothly. We have hundreds of leads every month, almost 0 issues!

It is a little pricey. I also wish sms was easier, but that seems to be an issue with all platforms.

Time! i have a lot more time on my hands!

I use GroupKit to run two Facebook groups, and I love how ActiveCampaign connects to it to send welcome emails, etc. I also found it so easy to use automations than any other site I've used.

Nothing really. I haven't found anything that is a problem.

Automating Facebook welcome emails.

As a UX expert, and having used over 10 popular ESPs, ActiveCampaign remains my favorite. It provides the best automated features and usability for the price. I love that I can use AC to integrate directly (not using Zapier) with just about any 3rd party app on the market. This, coupled with the abundant customization power of AC, enables me to create an engaging customer experience at every touch point along my customer's journey.

The downside is that it's not the cheapest ESP for a new solopreneur. Most newbies start with a less feature-rich platform like Mailchimp, because of the low cost (even free). The problem is, once they start growing their list above 1500 or so, and realizing that they need some automations in place, they may be so entwined with it that they find it hard to move. And that's when they start paying more for a less powerful ESP. I wish AC had a less expensive entry so it would be even easier to refer others.

It makes it easy to automate email sequences for onboarding, page abandonment, and easily segment my list based on user behaviors.

Sending marketing emails on autopilot allows me to focus on other areas of my business. Using their preset recipes takes some of the work out of creating autoresponders.

I haven't really come across anything! I sometimes wish that I had more time to dive into all that it has to offer.

Activecampaign has provided an easy way to keep in touch with my current and past clients and leads while also allowing me to grow my lead list. This allows me to increase my outreach to individuals with ADHD and to have a way to share information and offers with them.

I've used a lot of different email marketing platforms (Mailerlite, Flodesk, Converkit, Klaviyo, Mailchimp) and I can without a doubt say that ActiveCampaign has the best features for managing automations and flows for leads. No other system allows you so much flexibility and customizations while still looking good. But on top of that, over the past month I've had a lot of special requests for things that I messed up on and needed to fix and their customer service is so helpful, patient, and flexible. It's rare to get that high level of service and I will be forever grateful to their team. They are so quick to respond.

The only thing I dislike is the investment structure. It's a bit more pricey than some of the others I mentioned and because their plans are primarily annual only, it makes it hard to commit to that investment every year. Oh and I don't like the reporting. I need more details and more options to dig deeper at the Professional level plan. I'd love for the integration with Shopify to work more like Klaviyo so I can see microdetails about someone's purchase history and website history.

I need email marketing to help me automate some of my marketing because I'm a solo business owner. I don't always have the time or motivation to be active on social media. It's also one of my highest converting marketing platforms (email) so my profit depends on the success of my emails. ActiveCampaign has always made it very easy to segment my lists, move people throughout the funnel, and do a lot of customizations.

The simplicity of their design. Their customer support is also fantastic.

Perhaps more video tutorials would be helpful.

Contacting my customers with email marketing.

How I can save a lot of time by sending bulk emails. Also how you are always on command

A lot of times I have to research about active campaign to know what to do, but it would much helpful if after every section , you had a link explaining how to use this

It is saving much time with its well designed templates etc so I don't have to , making it much easier for marketing agencies to outreach

I love being able to tailor an email to my client list in minutes. I know it looks professional and clean. I also like being able to catagorize my contants at a glance.

I haven't seen any downsides...the program is pretty user friendly.

It let's me get multiple emails out at once and even allows me to personalize them.