ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Easy to automate ongoing communication for both customers and potential customers. It's a lifesaver when it comes to keeping consistency within my business and helping people who need my services.
Dislike the learning curve when first getting started. But once you get past that, it opens up numerous opportunities.
The main problem solved is a consistent followup and staying top of mind with people interested in our services.
The automation is second to none. That plus the visual email builder makes ActiveCampaign a gamechanger!
I've found some of the integrations to be lacking. I wish the Calendly integration was more powerful in particular - allowing us to natively pull answers from custom Calendly questions. I found some strange behavior with checkboxes as custom fields. When I run automations, it doesn't always seem to check the proper boxes.
Marketing automation is the big one. Everything was manual prior to using ActiveCampaign. Huge time-saver and boosts the bottom line!
The clear oversight, lay out, quite easy to use.
Sometimes I don't know what I am doing wrong. And then its not easy to find it out.
Live chat
I like Active Campaign's functionality with the tags and automations. It makes it easy to set up an email drip campaign and reach my subscribers.
There's really nothing I dislike about active campaign
I'm using it for email marketing and it helps me connect with my readers on a regular basis and keep them informed about my books. It translates into book sales.
This is from an Email I sent directly to Michael Gonzalez at AC: "For the last two days, I could not create a simple campaign, and I wanted to send one out this weekend. I could not get the typing to work inside the text insert box in my email, and I have done 4 or 5 of these before. When I pulled up the help/chat I couldn't type in there either. I tried the usual solutions: reboot; re-create, recharging my mouse; recharging my keyboard (MAC), every time, I could not type text into the email for the campaign. Last night, I got to the point where I said G-D it and used the F-work quite a bit (and I almost never get to that point with anything). I went to sleep royally pissed off. I got up this morning. Same thing. I started thinking I am paying for this service, and I love it, but I can't fricking type in a simple text box! Finally, I was able to get out to the main screen and type in a chat/help box. That's where you came in. You responded quickly and had an immediate thing for me to try. And it worked! Please let your boss know that this was the situation on my end, and that you did a great job!!! When people do a great job (and there are so many experiences in the world where that is not true in my life--everything from waitstaff to co-workers)--there is no way I'm going to let an opportunity go by without bragging on somebody when they do a fantastic job--and that is YOU (Michael Gonzalez)!" He responded quickly and solved my problem.
AC had a steep learning curve on the front-end of things.
I write novels. I am giving one away as a lead-magnet to get people to sign up for AC. I just need to experiment a little more with the product.
Email automation workflows are easy to use and powerful
The sales/deal tracking functionality is still mediocre
Saving time with email automation
I liked how easy it was to set up. The step-by-step system walked me through it. I appreciated receiving emails and a call to see how it was going. I liked the video and learning center.
As always, it can always be more effortless. I think creating automation is still tricky, but I think that is a learning curve for me.
They helped me to solve some google email connecting issues as I changed from a Gmail account.
Excellent customer service - really helpful
Nothing so far - I'm a new user but so far everything is better than my previous provider
Effective marketing
ActiveCampaign is a great choice for our company. We employ 90 and found it to be the perfect option for our size of business. The price is right and it's feature-rich, easy to use and offers a good set of integrations. We found it to be a great solution for our marketing and sales lines as well.
Some of the app integrations can be improved on.
We wanted a CRM that integrated with the other tools in our arsenal, as well as marketing and sales tools for our team. ActiveCampaign has everything we were looking for.
ActiveCampaign is suitable for small business owners and even big enterprises. I love the visual aspect of automation. I'm very visual, so this makes it easier for me to map out the campaign. I'm still building my email list but I'm glad I started with the right tool.
The CRM is not included on the basic plan.
The ease of lead magnet delivery, list segmentation, ability to send personalized email based on customer journey.
I love how user friendly this software is!
I dislike that I'm not utilizing all the amazing features yet.
I'm able to do automations, campaigns, look at analytics. I really just love how user friendly this program is!!!
It is tag based and easy to use. It offers so many features and is still clear and offers great tutorials and help.
Support in German language would be great :-)
I write emails to my list. Make automations for funnels. Automations to clean my list. ..
Easy to use. Helpful staff. Sales staff is amazing
Has quite a bit of a learning curve. Insufficient CRM
Reaching patients with valuable information
Nice and easy to use with a range of features to support small to meduim businesses with basic IT skills. Tags are a great feature and allows you to easily manage your data.
email templates are a little limited. I would like to create some more sophisticated templates but currently not supported. Basics are good enough for most users.
sending both internal and external comms, member newsletters, and running our annual event promotion emails through activecampaign here.
The tagging and segmenting options are great
Design, app functionality. I wish I could automatically resend to unopens without having to create an automation. Like a blanket setting or per campaign to auto resend to unopens after a certain time frame
I'm able to really segment my audience. I think that's the biggest win! I would love to see average open rates across all emails in a report, but I know my open rate has increased
Hard to pick just one, it's so easy to use for setting up all the automations and the email designs are sleek
Would be great if the landing page sign up form feature was also available under the Lite plan but not a big deal
It has made my life so much easier, not spending ages making the email designs align, or having weird gaps in between each section. Also I love how easy it was to set up automations as Ive tried other platforms before which took a longer time to understand
Active Campaign makes the sales funnel process incredibly easy to use!
The amount of coding necessary to link all your platforms together and the lack of integration with PropertyBase
Email marketing is made easy with this platform and allows you to easily create automation to reach your clients and potential clients.
The tool for creating an email campaign is very powerful, and the deliverability of emails is perfect
Modules for opt-in contacts are too simple and can not be used
I can now manage a lot of email contacts in one tool and have total control of my email campaign
I like the automatization feature, is the best.
Include contacts to systematization lists
The problem of having to add contacts to email marketing campaigns and see the results
Very easy to find and read analytics, create sequences and campaigns. It also integrates perfectly with Thinkific.
Creating campaigns with graphics or photos can be glitchy and hard to figure out.
Easily tagging and managing new students in my Thinkific site, easily sending campaigns to my list.