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ActiveCampaign for Marketing Logo
ActiveCampaign for Marketing
4.5
(10,875)
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ActiveCampaign for Marketing Reviews & Product Details

ActiveCampaign for Marketing Overview
What is ActiveCampaign for Marketing?

ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.

Company ActiveCampaign
Year founded 2003
Company size 1001-5000 employees
Headquarters Chicago, IL
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
ActiveCampaign for Marketing Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about ActiveCampaign for Marketing
What ActiveCampaign for Marketing is best for?
How does ActiveCampaign for Marketing compare to HubSpot?
What are the pros and cons of ActiveCampaign for Marketing?
ActiveCampaign for Marketing Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
ActiveCampaign for Marketing Pros and Cons
Pros
  • Powerful email builder
  • Machine learning enabled helps boost marketing results
  • Seamlessly integrates with automations
Cons
  • On-site chat is an additional, paid add on
  • Advanced feature are complicated to use and navigate.
ActiveCampaign for Marketing Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
ActiveCampaign for Marketing Media
Founders & Operators Using ActiveCampaign for Marketing
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 11, 2025
ActiveCampaign for Marketing Logo
10,875 ActiveCampaign for Marketing Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Aug 06, 2021
 Source
Overall Rating:
5.0
JN
Jon N.
Digital Marketing Specialist
Share
"ActiveCampaign is an Essential Tool For My Business"
What do you like best about ActiveCampaign for Marketing?

Easy to automate ongoing communication for both customers and potential customers. It's a lifesaver when it comes to keeping consistency within my business and helping people who need my services.

What do you dislike about ActiveCampaign for Marketing?

Dislike the learning curve when first getting started. But once you get past that, it opens up numerous opportunities.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The main problem solved is a consistent followup and staying top of mind with people interested in our services.

Small Business (50 or fewer emp.)
Aug 06, 2021
 Source
Overall Rating:
5.0
AF
Aaron F.
Chief Solution Architect
Share
"ActiveCampaign is awesome! I've already recommended it to several friends!"
What do you like best about ActiveCampaign for Marketing?

The automation is second to none. That plus the visual email builder makes ActiveCampaign a gamechanger!

What do you dislike about ActiveCampaign for Marketing?

I've found some of the integrations to be lacking. I wish the Calendly integration was more powerful in particular - allowing us to natively pull answers from custom Calendly questions. I found some strange behavior with checkboxes as custom fields. When I run automations, it doesn't always seem to check the proper boxes.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Marketing automation is the big one. Everything was manual prior to using ActiveCampaign. Huge time-saver and boosts the bottom line!

Small Business (50 or fewer emp.)
Aug 06, 2021
 Source
Overall Rating:
5.0
Soraya K. avatar
Soraya K.
Senior Communications Consultant
Share
"The best emailmarketing tool"
What do you like best about ActiveCampaign for Marketing?

The clear oversight, lay out, quite easy to use.

What do you dislike about ActiveCampaign for Marketing?

Sometimes I don't know what I am doing wrong. And then its not easy to find it out.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Live chat

Small Business (50 or fewer emp.)
Aug 06, 2021
 Source
Overall Rating:
5.0
Taylor E. avatar
Taylor E.
Fintech And B2 B Saa S Writer
Share
"An active way to reach my readers"
What do you like best about ActiveCampaign for Marketing?

I like Active Campaign's functionality with the tags and automations. It makes it easy to set up an email drip campaign and reach my subscribers.

What do you dislike about ActiveCampaign for Marketing?

There's really nothing I dislike about active campaign

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I'm using it for email marketing and it helps me connect with my readers on a regular basis and keep them informed about my books. It translates into book sales.

Small Business (50 or fewer emp.)
Aug 04, 2021
 Source
Overall Rating:
5.0
LF
Lewis F.
Novelist (Day Job At A Bank)
Share
"Wow-Service and Help from Michael Gonzalez at AC"
What do you like best about ActiveCampaign for Marketing?

This is from an Email I sent directly to Michael Gonzalez at AC: "For the last two days, I could not create a simple campaign, and I wanted to send one out this weekend. I could not get the typing to work inside the text insert box in my email, and I have done 4 or 5 of these before. When I pulled up the help/chat I couldn't type in there either. I tried the usual solutions: reboot; re-create, recharging my mouse; recharging my keyboard (MAC), every time, I could not type text into the email for the campaign. Last night, I got to the point where I said G-D it and used the F-work quite a bit (and I almost never get to that point with anything). I went to sleep royally pissed off. I got up this morning. Same thing. I started thinking I am paying for this service, and I love it, but I can't fricking type in a simple text box! Finally, I was able to get out to the main screen and type in a chat/help box. That's where you came in. You responded quickly and had an immediate thing for me to try. And it worked! Please let your boss know that this was the situation on my end, and that you did a great job!!! When people do a great job (and there are so many experiences in the world where that is not true in my life--everything from waitstaff to co-workers)--there is no way I'm going to let an opportunity go by without bragging on somebody when they do a fantastic job--and that is YOU (Michael Gonzalez)!" He responded quickly and solved my problem.

What do you dislike about ActiveCampaign for Marketing?

AC had a steep learning curve on the front-end of things.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I write novels. I am giving one away as a lead-magnet to get people to sign up for AC. I just need to experiment a little more with the product.

Small Business (50 or fewer emp.)
Aug 03, 2021
 Source
Overall Rating:
5.0
DP
David P.
Sole Proprietor
Share
"Best for Email Automation"
What do you like best about ActiveCampaign for Marketing?

Email automation workflows are easy to use and powerful

What do you dislike about ActiveCampaign for Marketing?

The sales/deal tracking functionality is still mediocre

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Saving time with email automation

Small Business (50 or fewer emp.)
Aug 03, 2021
 Source
Overall Rating:
5.0
DP
Desiree P.
Life Coach
Share
"Easy to use for the beginner."
What do you like best about ActiveCampaign for Marketing?

I liked how easy it was to set up. The step-by-step system walked me through it. I appreciated receiving emails and a call to see how it was going. I liked the video and learning center.

What do you dislike about ActiveCampaign for Marketing?

As always, it can always be more effortless. I think creating automation is still tricky, but I think that is a learning curve for me.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

They helped me to solve some google email connecting issues as I changed from a Gmail account.

Small Business (50 or fewer emp.)
Aug 02, 2021
 Source
Overall Rating:
5.0
PC
Peter C.
D
Share
"So far so good!"
What do you like best about ActiveCampaign for Marketing?

Excellent customer service - really helpful

What do you dislike about ActiveCampaign for Marketing?

Nothing so far - I'm a new user but so far everything is better than my previous provider

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Effective marketing

Mid Market (51-1000 emp.)
Aug 01, 2021
 Source
Overall Rating:
5.0
Roy K. avatar
Roy K.
Freelance Marketing Manager
Share
"An Excellent CRM Choice"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign is a great choice for our company. We employ 90 and found it to be the perfect option for our size of business. The price is right and it's feature-rich, easy to use and offers a good set of integrations. We found it to be a great solution for our marketing and sales lines as well.

What do you dislike about ActiveCampaign for Marketing?

Some of the app integrations can be improved on.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

We wanted a CRM that integrated with the other tools in our arsenal, as well as marketing and sales tools for our team. ActiveCampaign has everything we were looking for.

Small Business (50 or fewer emp.)
Aug 01, 2021
 Source
Overall Rating:
5.0
KC
Karen C.
Ceo And Founder
Share
"Start it Right!"
What do you like best about ActiveCampaign for Marketing?

ActiveCampaign is suitable for small business owners and even big enterprises. I love the visual aspect of automation. I'm very visual, so this makes it easier for me to map out the campaign. I'm still building my email list but I'm glad I started with the right tool.

What do you dislike about ActiveCampaign for Marketing?

The CRM is not included on the basic plan.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The ease of lead magnet delivery, list segmentation, ability to send personalized email based on customer journey.

Small Business (50 or fewer emp.)
Jul 31, 2021
 Source
Overall Rating:
5.0
LT
Lexi T.
Entrepreneur / Ceo
Share
"User friendly and has everything you need!"
What do you like best about ActiveCampaign for Marketing?

I love how user friendly this software is!

What do you dislike about ActiveCampaign for Marketing?

I dislike that I'm not utilizing all the amazing features yet.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I'm able to do automations, campaigns, look at analytics. I really just love how user friendly this program is!!!

Small Business (50 or fewer emp.)
Jul 30, 2021
 Source
Overall Rating:
5.0
Sabine S. avatar
Sabine S.
Unternehmensinhaber
Share
"Great help and best email campaign tool I used up to now"
What do you like best about ActiveCampaign for Marketing?

It is tag based and easy to use. It offers so many features and is still clear and offers great tutorials and help.

What do you dislike about ActiveCampaign for Marketing?

Support in German language would be great :-)

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I write emails to my list. Make automations for funnels. Automations to clean my list. ..

Small Business (50 or fewer emp.)
Jul 30, 2021
 Source
Overall Rating:
5.0
DS
David S.
S
Share
"Great experience"
What do you like best about ActiveCampaign for Marketing?

Easy to use. Helpful staff. Sales staff is amazing

What do you dislike about ActiveCampaign for Marketing?

Has quite a bit of a learning curve. Insufficient CRM

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Reaching patients with valuable information

Small Business (50 or fewer emp.)
Jul 29, 2021
 Source
Overall Rating:
5.0
SM
Steve M.
Partner, Marketing Solutions
Share
"Does what it says on the box without any fuss or complication"
What do you like best about ActiveCampaign for Marketing?

Nice and easy to use with a range of features to support small to meduim businesses with basic IT skills. Tags are a great feature and allows you to easily manage your data.

What do you dislike about ActiveCampaign for Marketing?

email templates are a little limited. I would like to create some more sophisticated templates but currently not supported. Basics are good enough for most users.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

sending both internal and external comms, member newsletters, and running our annual event promotion emails through activecampaign here.

Small Business (50 or fewer emp.)
Jul 29, 2021
 Source
Overall Rating:
5.0
TO
Tatiana O'hara O.
Ceo
Share
"Great platform"
What do you like best about ActiveCampaign for Marketing?

The tagging and segmenting options are great

What do you dislike about ActiveCampaign for Marketing?

Design, app functionality. I wish I could automatically resend to unopens without having to create an automation. Like a blanket setting or per campaign to auto resend to unopens after a certain time frame

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I'm able to really segment my audience. I think that's the biggest win! I would love to see average open rates across all emails in a report, but I know my open rate has increased

Small Business (50 or fewer emp.)
Jul 28, 2021
 Source
Overall Rating:
5.0
RY
Rachel Y.
Founder
Share
"Best decision to switch to ActiveCampaign"
What do you like best about ActiveCampaign for Marketing?

Hard to pick just one, it's so easy to use for setting up all the automations and the email designs are sleek

What do you dislike about ActiveCampaign for Marketing?

Would be great if the landing page sign up form feature was also available under the Lite plan but not a big deal

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

It has made my life so much easier, not spending ages making the email designs align, or having weird gaps in between each section. Also I love how easy it was to set up automations as Ive tried other platforms before which took a longer time to understand

Small Business (50 or fewer emp.)
Jul 27, 2021
 Source
Overall Rating:
5.0
Melina M. avatar
Melina M.
Digital Marketing Strategist
Share
"Time saver!"
What do you like best about ActiveCampaign for Marketing?

Active Campaign makes the sales funnel process incredibly easy to use!

What do you dislike about ActiveCampaign for Marketing?

The amount of coding necessary to link all your platforms together and the lack of integration with PropertyBase

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Email marketing is made easy with this platform and allows you to easily create automation to reach your clients and potential clients.

Small Business (50 or fewer emp.)
Jul 26, 2021
 Source
Overall Rating:
5.0
ML
Monica L.
Ceo
Share
"Best direct marketing tool"
What do you like best about ActiveCampaign for Marketing?

The tool for creating an email campaign is very powerful, and the deliverability of emails is perfect

What do you dislike about ActiveCampaign for Marketing?

Modules for opt-in contacts are too simple and can not be used

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

I can now manage a lot of email contacts in one tool and have total control of my email campaign

Small Business (50 or fewer emp.)
Jul 26, 2021
 Source
Overall Rating:
5.0
LR
Luis R.
Real Estate Investor
Share
"It's the best software to systematize email marketing"
What do you like best about ActiveCampaign for Marketing?

I like the automatization feature, is the best.

What do you dislike about ActiveCampaign for Marketing?

Include contacts to systematization lists

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

The problem of having to add contacts to email marketing campaigns and see the results

Small Business (50 or fewer emp.)
Jul 25, 2021
 Source
Overall Rating:
5.0
AM
Anna M.
Ceo & Founder
Share
"Comprehensive and easy to use"
What do you like best about ActiveCampaign for Marketing?

Very easy to find and read analytics, create sequences and campaigns. It also integrates perfectly with Thinkific.

What do you dislike about ActiveCampaign for Marketing?

Creating campaigns with graphics or photos can be glitchy and hard to figure out.

What problems is ActiveCampaign for Marketing solving and how is that benefiting you?

Easily tagging and managing new students in my Thinkific site, easily sending campaigns to my list.

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