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Airtable Logo
Airtable
Flexible Database for Teams
4.6
(2,219)
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Airtable Reviews & Product Details

Airtable Overview
What is Airtable?

Airtable is a powerful visual project management platform that synergizes data, workflows, and execution teams on a unified dashboard. Streamlining work streams, the platform provides a synced and up-to-date information database that can be accessed by all stakeholders across different departments. Customization is at the heart of Airtable, allowing teams to create personalized apps and a tailored interface allowing easy access to relevant information and giving clear sightlines to the next steps. While customization is a key benefit, it also offers ready-to-use and pre-loaded industry-agnostic templates while extensive integrations and expandability make it scalable and agile.

Company Formagrid, Inc.
Year founded 2012
Company size 201-500 employees
Headquarters San Francisco, California, United States
Social Media
Managed by:
Axel Grubba
Founder
Airtable Categories on Findstack
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$29.00/month
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Ask Questions about Airtable
What Airtable is best for?
How does Airtable compare to Asana?
What are the pros and cons of Airtable?
Airtable Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Airtable Features
Agile Methodologies Support
Budget Management
Calendar Integration
Client Portal
Collaboration Tools
Customizable Dashboards
Dependency Tracking
Document Management
File Sharing
Gantt Charts
Integration with Third-Party Apps
Issue Tracking
Kanban Boards
Milestone Tracking
Mobile Access
Notifications and Alerts
Portfolio Management
Progress Tracking
Project Planning
Project Templates
Real-Time Updates
Reporting and Analytics
Resource Management
Risk Management
Role-Based Access Control
Sprints Management
Task Management
Team Communication
Time Tracking
Workflow Automation
Airtable Media
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Airtable Screenshots
Airtable Expert Review

Workflow management is a critical part of any job. It’s what keeps a project moving, and a team motivated to see it through. But, how do you support effective workflow management?

You start with understanding better what tools, platforms, and software are out there that can support your team’s ability to effectively manage workflow and collaborate within their teams and beyond.

To that end, we’ve identified Airtable as a strong market leader in workflow management software. So, let’s dive into Airtable’s features, capabilities, and price points to help you better understand your options.

Airtable homepage

What Is Airtable?

Airtable is a workflow management application with highly customizable database management tools used predominantly for collaborative project management.

The focus on having accessible, easy-to-use software to help with project management is increasing, and Airtable is a top choice. It features a familiar spreadsheet interface, but unlike traditional spreadsheet software that only records data, Airtable can also help you organize, sync, and manage your data and customize exactly how you need it.

For example, let’s say you’re using Airtable to manage vendor management workflow for an event. This would entail designing the database to include fields for:

  • Vendors’ contact details
  • Links to their websites
  • Inputting key information, such as lead times, product availabilities, and prices
  • Uploading order confirmations
  • Uploading invoices
  • Important notes and comments about the vendor

The option to invite collaborators to this database is also critical so individual users can easily update data in real-time. Having all these features in a single platform means users can clearly follow the progression of a particular project and keep everyone in the team up-to-date on their tasks and next steps.

How Much is Airtable

Airtable’s interface is very flexible and is ideal for numerous industries. While it has been marketed to larger corporations, most users who have had hands-on experience with the platform say that it is just as useful for smaller businesses.

This is reflected in Airtable’s pricing, which follows a monthly subscription model. This subscription cost increases depending on the number of features and ‘seats’ you choose to purchase, making it highly scalable depending on your organization’s needs.

Airtable’s features are grouped into four levels, and the price per seat rises accordingly. A breakdown of each level can be found below:

Free

  • Designed for very small teams or individuals
  • Up to 5 editors and unlimited ‘read-only’ users
  • 1200 records per base
  • 2GB of attachments

Plus

$10 per seat – Billed annually

$12 per seat – Billed monthly

  • For small to medium-sized organizations
  • Eliminates information silos within a team by connecting applications
  • More advanced collaboration features
  • 5,000 records per base
  • 5GB of attachments

Pro

$20 per seat – Billed annually

$24 per seat – Billed monthly

  • For medium to large organizations who need to streamline and collaborate on top-priority data
  • More advanced features
  • 50,000 records per base
  • 20 GB of attachments

Enterprise

  • Price is customized to your organization’s needs
  • Enterprise-wide admin panel
  • For organizations who need a scalable product to keep up with workloads
  • Unlimited workspaces per organization
  • 250,000 records per base
  • 1,000 GB of attachments
Airtable Pricing

How Airtable Works

Airtable was built to be as customizable as possible, giving users the ability to display their data in a way that meets their specific needs—whether that means a simple presentation or a more complex one.

Getting started is simple.

You start with an empty Airtable, which is essentially your ‘base.’ From here, you just fill it with your data. You can either use a template and bring in data from another source or construct a database from scratch. Whatever the case, you can leverage Airtable’s features to tailor the platform to meet your needs. For example, you can use the Interface Design feature to visually present data in a way that makes the most sense to you and your team.

Familiarizing and understanding all of Airtable’s features and capabilities may require some effort, but the payoff is worth it. Taking the time to learn the platform will ensure users have full control over their data and workflow management.

Features

Access to Airtable’s numerous features will depend on your subscription and, subsequently, the scalability of your projects. However, all subscription options should include:

  • Unlimited bases
  • Sync integrations
  • The ability to add attachments
  • Revision and snapshot history reporting
  • Field and editing permissions
  • Extension add-ons (e.g., data visualization or reporting extensions)

Airtable also provides:

Customizable Views

With a click of a button, this feature gives users the flexibility to switch between different data views. Users can view project timelines via the Timeline View, and easily switch to managing team tasks on the collaborative Kanban View. Other viewing options are also available ensuring that you can customize your viewing experience so you can maximize the platform.

The Timeline View

Airtable Timeline View

The Kanban View

Airtable Kanban View

Automations

Airtable Automations lets users streamline their work processes and boost team efficiency by providing customization options for notifications and creating multi-step workflows. The feature is helpful in terms of tracking project timelines and helping eliminate manual, repetitive tasks. Additionally, it can also minimize the risk of user error.

Syncing

Airtable’s ability to synchronize data means users have a central repository of information that is updated in real-time across all users and departments. It’s a useful tool that promotes seamless collaboration and data integrations, allowing everyone to enjoy a comprehensive understanding of project status or workflows at the speed of need.

Reporting

To enhance your project’s reporting capabilities, Airtable’s powerful reporting tools and extensions let users create highly customized reports that visualize your data in a simple understandable way. You can choose from a variety of charts, graphs, and tables to ensure that information is presented in a way that is easy to understand.

Airtable sample report

Integrations

Airtable offers robust integration that lets you connect the platform to a wide range of software; ensuring that all the project management tools that you use operate seamlessly. Airtable’s integrations mean multiple applications can be streamlined to automatically sync data, share information between different platforms, and automate tasks so workflows can be further improved.

Airtable integrations

Templates

Airtable’s templates can be used to effectively organize every aspect of your project’s workflows. Their pre-designed databases can be used as a great starting point for your projects. Conveniently, Airtable templates are also organized into several categories and industries, which helps you save time and effort from creating a new one from scratch. As always, these pre-populated grids are highly customizable.

Airtable templates

Airtable Pros and Cons

Pros

  • Facilitates easy collaboration between teams with company-wide visibility of plans, calendars, and workflows.
  • Both Google and non-Google users can take advantage of all the features and integrations to support workflow management and collaboration
  • Highly customizable bases and effective reporting features

Cons

  • The platform’s user interface can be complicated for beginners
  • Requires a significant learning curve

Airtable Alternatives

A great way to decide whether Airtable is the right software for you is to compare it to other options in the workflow management space.

Eliminate the hassle of comparing options by choosing from your top choices below. With the ability to review features and relevant information in one place, you can utilize our comprehensive product reviews to gather the necessary data you need to make well-informed decisions.

ClickUp

An all-in-one project management application, Clickup is designed to be used across any industry. From solo users to larger organizations, Clickup focuses on task management to help teams streamline their workflow.

ClickUp offers numerous workflow features and data views, including a built-in Table View to ensure your team always has access to a condensed, actionable snapshot of your projects.

Notion

Designed for smaller teams or individuals, Notion is an all-in-one SaaS note-taking app and database for streamlined project management. Some features include:

  • A web clipper so you can easily save images and sites
  • A real-time messenger feature
  • Allows for category and page hierarchy organization

Hive

With a focus on automation tools, Hive aims to simplify overly complicated work processes through email and task automation. Boasting a user-friendly dashboard, Hive aims to help teams of all sizes automate time-consuming work tasks to give time back to a project’s creation and growth.

A Final Findstack Opinion

Overall, Airtable is a highly comprehensive and customizable workflow management application.

Airtable’s app offers flexibility by allowing you to switch views and integrate reporting extensions, ensuring your data is suitable for various applications. Additionally, its extensive list of integrations enables you to consolidate all your preferred tools and their data in one convenient location.

It’s important to keep in mind, however, that these features are only useful for those willing to take the time to learn them. Airtable’s interface can be quite overwhelming for new users so our advice is to scale to higher subscription packages only after you’ve taken the time to learn the app’s features and familiarize yourself with them.

Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 26, 2024
Airtable Logo
2,219 Airtable Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 20, 2022
 Source
Overall Rating:
5.0
Vasilis Filippos S. avatar
Vasilis Filippos S.
Web Developer
Share
"An adaptable cloud-based software that can allow different teams to communicate"
What do you like best about Airtable?

Airtable is fast, secure (supports SSO login as well), provides easy data visualisation and it's from the best tools that can be used from teams to communicate. It can also be used as a task assignment software and thanks to history recall and commenting functionality, teams within an organisation can really talk to other things without being experts on other's team field. For instance a support agent can create a bug request to the development team without the support agent having to access more complicated bug mangament software.

What do you dislike about Airtable?

If you don't have a premium plan and you want to synchronise data between two databases, there is a button that synch the data. It's really difficult to find that button. I am searching for it all the time. And with the latest changes on the UI, I am searching even more every time.

What problems is Airtable solving and how is that benefiting you?

Mainly it helps to gather data easily via Airtable forms and process them. It's helping on HR process, managing social media posts schedule thanks to the calendar feature and assigning tasks to team members.

Small Business (50 or fewer emp.)
Nov 20, 2022
 Source
Overall Rating:
5.0
Monica O. avatar
Monica O.
Freelance Writer
Share
"Best work/project management tool"
What do you like best about Airtable?

It's easy to use and understand. Its visually appealing and works seamlessly. I love that you can set automations and you can get alerts through Slack or email.

What do you dislike about Airtable?

Nothing much. Works just fine too me. It can be a bit difficult for people to learn how to use it in the beginning

What problems is Airtable solving and how is that benefiting you?

Work flows more easily, plus we are able to see what everyone in the team is doing. Makes us more productive and collaborative.

Small Business (50 or fewer emp.)
Nov 19, 2022
 Source
Overall Rating:
5.0
JM
John M.
Independent Artist
Share
"Great platform with simple solutions"
What do you like best about Airtable?

It is a simple interface with a lot of options.

What do you dislike about Airtable?

The only downside I see is that some of the equation functions are a little complicated.

What problems is Airtable solving and how is that benefiting you?

Airtable solves a ton of our record keeping issues. The benefits have been that we are able to keep a solid client and product list.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
BW
Beverly W.
Manager
Share
"Using Airtable has been amazing - it does almost anything that I could have imagined it to do."
What do you like best about Airtable?

I find the look of the interface very pleasing. It is easy to work with and much more visually appealing and efficient than Microsoft Excel, and much easier to use than Microsoft Access, especially for someone who does not have the knowledge to use Access. I really like that I can connect to other tables and other databases with such ease. I also like that I can use forms to enter new information and share those forms with my customers. I also use Airtable forms on my website so that customers can upload images to be printed (I run a print shop). Airtable forms are also a way for customers to contact me, and I like that I can customize the kind of information I require of them. For now I use Google Sites for my website, and I appreciate that I can easily embed the Airtable forms onto my website. I find Google Forms to be chunky and not as efficient as Airtable Forms. Plus, I have the added benefit of having the information entered go straight to my Airtable! I also like that I can use Airtable for other purposes, such as tracking income and expenses. I've also been using the Airtable extensions a lot to enter new data. I mostly use the "Embed Website URL" extension and drop in the link to the forms I've created. The Page Designer extension is a super helpful way to print labels (such as shipping labels or product labels), and it makes things really efficient because the data is pulled straight from the order that I can easily search.

What do you dislike about Airtable?

The Android tablet version is not as convenient to use as the desktop version. I would like to be able to set up the views on my tablet version so that it aligns more with the desktop version. I would like to be able to adjust the size of the fields on my tablet app. I would also like to be able to "hide" tables so that they don't show up as tabs at the top of the page. Some tables are necessary to have, but I don't use them after they've been created.

What problems is Airtable solving and how is that benefiting you?

It is helping me with production management and organization, cost tracking, inventory, and order tracking. I have become much more productive since I started using Airtable. Business performance has increased because Airtable lets me focus more on the production side of my business since it takes care of all the organization and management. One problem that I've had with being a made-to-order manufacturer is keeping track of all the tasks within an order. With the Airtable drop-down menus, I can easily track at which stage of the process any one order is. I can even track if I've invoiced the order, which solved my problem of accidentally creating double invoices for orders because I'd forgotten if I'd made an invoice for a particular customer or not.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
Enes y. avatar
Enes Y.
Photographer And Marketer
Share
"Best place to organize my data"
What do you like best about Airtable?

After using Airtable for more than 5 years, I used to use Airtable to organize all my tasks and data. I’m using Airtable as: Personal CRM and accountant accountant for my small business organize all my data and information and more

What do you dislike about Airtable?

I hope to have more options for user permissions to have access to specific views and table in one workspace, and to improve linking between bases

What problems is Airtable solving and how is that benefiting you?

Task management, appointment management and more

Mid Market (51-1000 emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
HS
Hollie S.
Property Specialist
Share
"great system"
What do you like best about Airtable?

I love how flexible the spreadsheets are & how you can move the categories around. Plus it organizes it in multiple views. Plus much more! It's way better then the competitors.

What do you dislike about Airtable?

nothing. there's nothing that isn't working correctly.

What problems is Airtable solving and how is that benefiting you?

It's helping my team be in constant communication with up to date, up to the minute, accurate live information on the files that we are working on.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
FD
Francesco D.
Software Engineer
Share
"Airtable is an excellent tool to collect data in cloud for everyone!!!"
What do you like best about Airtable?

Airtable is very easy to use and it permits to collect data in many format. It's a database tool on cloud that everyone could be use. It's possible to use Airtable to organize anything.

What do you dislike about Airtable?

The price of premium license, but with the free license is possible to do a lot of things

What problems is Airtable solving and how is that benefiting you?

Planning, organize a travel, take notes, register members of an association

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
BD
Brett D.
Designer/Developer
Share
"A great backend for web application development!"
What do you like best about Airtable?

I love how easy it is to create data tables that are completely customizable in how I use the data. I can manipulate things however I need to in order to get the end result I need. Airtable can handle most of the heavy lifting with data manipulation when I am developing web apps.

What do you dislike about Airtable?

There are some features that other services like Zapier or Make have that I wish Airtable had. I think in time they will probably start to add some of those things, but in it's current state it has about 90% of what I need. It is close, but not perfect. Still it is by far the the easiest way to manipulate data and do all sorts of useful things with it.

What problems is Airtable solving and how is that benefiting you?

I manage a lot of dates and timelines in a web app that I develop for. I can have Airtable handle all the heavy lifting with doing the math on windows of time based on given dates, etc. From there I can integrate with Google Calendar to automate scheduling, etc.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
KW
Kayla W.
Chief Information Officer
Share
"Innovative & Simple"
What do you like best about Airtable?

I love the innovative yet simple design that Airtable provides. I also love that a free option is available. I use Airtable for everything from vacation planning to financial management.

What do you dislike about Airtable?

I am a legacy user and I am not sure what I lose and what I gain by "upgrading" to the newer model. In particular, I would like to have a better understanding of the extensions that are offered and how to use them with the tables I've built.

What problems is Airtable solving and how is that benefiting you?

I have used airtable both personally and professionally. Personally, it helps me track everything from finances to planning road trips. Professionally, I have used it for everything from grant management to onboarding and training processes.

Small Business (50 or fewer emp.)
Nov 18, 2022
 Source
Overall Rating:
5.0
Riccardo P. avatar
Riccardo P.
No Code Maker, Business Dev B2 B
Share
"Versatile tool, perfect backend for nocode"
What do you like best about Airtable?

You can use for backend for your applications or you can just use it as it is to leverage all the cool features, build relations between tables and roll-up all relevant info

What do you dislike about Airtable?

Sometimes integrating with your app requires that extra step to create the key and connect which is a bit more annoying than just going with default backend but worth it

What problems is Airtable solving and how is that benefiting you?

I needed a tool to store and organize all the content for my startup. We built the MVP using airtable as our database with a modular hierarchical structure and worked perfectly

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
JL
Julien L.
Co Chair
Share
"Great tool for light data needs with very little overhead"
What do you like best about Airtable?

I found Airtable back in 2016 as a volunteer for a local civic institution. I learned to use Airtable in very short order and was able to create complicated solutions (bases) to manage our business processes. We used Airtable to completely transform the way we tracked payments and advertising submissions, reducing our error rate to almost zero and increasing our receipts.

What do you dislike about Airtable?

Airtable is great if you like exactly what Airtable offers. Its lack of UI customization is a minor hindrance but does mean that some of the processes are more cumbersome than I'd like. Additionally, the inability to easily and automatically look up data from other tables without manual intervention is challenging for infrequent and sporadic users. Finally it is just a bit too easy for users to change parent information; it is not clear to them when they are in a different table and need to change the attached record, rather than change the value in the parent record.

What problems is Airtable solving and how is that benefiting you?

I run the technology portfolio for a municiple drama program for 5th-8th grade youth. We need to manage the names of the actors and their parents, track their financial contributions, as well as all submissions to our playbill, then use Airtable to ensure that all the advertisements and "good luck messages" purchased by the community, friends, and family actually get printed.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
SM
Sheila M.
Academic And Life Coach
Share
"Airtable Helps My Business"
What do you like best about Airtable?

Free, easy to connect, vibrant! Airtbable helps me be productive and keep up with all aspects of my business.

What do you dislike about Airtable?

Always needing to be connected to the internet.

What problems is Airtable solving and how is that benefiting you?

Keeping up with my merchandise. Having all information in one place.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
TU
Timo U.
Ceo
Share
"Essential for managing business these days - office tool of current decade"
What do you like best about Airtable?

Airtable is very intuitive to use, fast and a great way to manage data. I often use their forms to collect data and then slice and dice, filter, alter it as needed. The colourful labels are a nice plus as well. And auto-generated, self-updating dashboards.

What do you dislike about Airtable?

I wish there would be a better way to customise the background design of their forms - adjust the colours and the intro text style override, but it is not that big of an issue.

What problems is Airtable solving and how is that benefiting you?

I like that I can collect all kinds of data - the usual text entries and also uploaded files, all in the same place. Also, easy access with team or clients. And it works much better / smoother than Google Sheets or MS Excel.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Cory A. S. avatar
Cory A. S.
Marketing Coordinator
Share
"New tagline should be: "The solution that's trying to find a problem it CAN'T solve"
What do you like best about Airtable?

Seemless functionality within the entire product.

What do you dislike about Airtable?

Limitations within the different pricing structures are somewhat disappointing. To really succeed, you need Enterprise, and it's just not feasible for many

What problems is Airtable solving and how is that benefiting you?

Airtable has turned antiquated and disconnected systems into streamlined and efficient processes for us. This saves us significant time and improves quality of work.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Ahmed F. avatar
Ahmed F.
Business Development
Share
"Best app for everyday work"
What do you like best about Airtable?

You can design what you need from CRM to project management, from workflow to content management tools with zero code!

What do you dislike about Airtable?

The mobile app is slow and needs more improvements.

What problems is Airtable solving and how is that benefiting you?

Design internal apps and workflows without coding.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Vasily S. avatar
Vasily S.
Head Of Marketing
Share
"Indispensible for our agency's operations"
What do you like best about Airtable?

The structure allowed us to build a sort of "Agency ERP", tracking client projects, contractor tasks, platform payments etc. It allowed me, as the agency owner, to spend less time on day-to-day operations management. And with PowerQuery API we've built all the necessary business analytics tools.

What do you dislike about Airtable?

Didn't find a way to maintain one-to-one (rather than one-to-many) links between tables.

What problems is Airtable solving and how is that benefiting you?

Keeping track of a multitude of operational details in the agency

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
MM
Mario M.
Co Ceo
Share
"No limits"
What do you like best about Airtable?

It is an awesome tool. It lets you organize your information, align teams, set limits, and change the views to whatever fits your needs best. It has all kinds of integrations and automatizations, which I love.

What do you dislike about Airtable?

It is an awesome free tool, the paid plan is totally worth it for the first tier. But it is too expensive to work with teams, so our whole team uses the same profile.

What problems is Airtable solving and how is that benefiting you?

And sols the data storage issue, the automatization issue, the funnel and draft order issue. I have over 30 automatic sessions, with more than 300 steps. I have around six external apps connected to it. It is the core of my business operations.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
DB
Dave B.
Owner
Share
"Affordable and Flexible"
What do you like best about Airtable?

Airtable's flexibility meets all of our needs. We use it as a CRM, organize our work orders with it, maintain our operating budget, push info out to our field team and much more.

What do you dislike about Airtable?

The only downside to Airtable that I can think of is there's a little learning curve to get it set up initially. You'll need a clear idea of how you want your system to function because there's so much functionality it can be set up infinite ways.

What problems is Airtable solving and how is that benefiting you?

Before Airtable our business was run with a legal pad and pen. It was all but impossible to maintain. With Airtable we've been able to scale our business and the platform continues to grow with us.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
NA
Nathan A.
Owner
Share
"As easy as possible to use"
What do you like best about Airtable?

I love that Airtable is so user-friendly. I don't have to repeatedly use "help" to find the functions/options I want, but the help is helpful! I spend less time on admin and more time on organizing my data (which is synced with Zapier) for whatever query I need. The free account does 99% of what I want.

What do you dislike about Airtable?

I wish there was a little more allowed monthly internal automation on the free account.

What problems is Airtable solving and how is that benefiting you?

It allowed me to build custom-linked CRM and client session databases without having to source out to an expensive service.

Small Business (50 or fewer emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
SH
Scott H.
Creative Director
Share
"We run our entire business out of Airtable, and couldn't recommend it more."
What do you like best about Airtable?

Airtbale is feature-rich, but highly customizable. You can do anything that just about any other productivity platform can do in Airtable, but you can shape it around your specefic workflow. I have a background in computer science but have moved to a more creative, less technical career. Even though my new work is less technical, I often found myself wishing I had the time to spin up a database and write some apps so we could have a CRM and automation perfectly customized to our needs. And then, my nerdy friend showed me how he used Airtable (I think to organize his movie collection), which literally changed my life.

What do you dislike about Airtable?

I don't have a whole lot of complaints! It can get a bit messy with larger processes and more complicated workflows, but most of my complaints are being addressed with the new Airtable Connected Apps platform. The 2-way sync feature coming in 2023 will simplify our processes significantly and, depending on the implementation, fix most of the issues I currently have with AT.

What problems is Airtable solving and how is that benefiting you?

Airtable solves a lot of problems in regard to planning, scheduling, communication, and organization. Keeping track of our leads in all lead generators would be next to impossible without a solution like Airtable. We've also been able to use it to keep track of our project and customer information, so our whole team can be informed and leave a great impression on all our clients.

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