Brand24 Reviews & Product Details

-Real time, -Nice interface, -Helps with optimizing your marketing campaign. -Lets your audience feel that you are more connected.

-Fits all my needs so far, but I know there are some people that would require a bit more.

Increasing our brand awareness on the market.

It's fast to set up and works amazing giving the results in no time. They have awesome support that will help you to set up your account to optimize the results. I also love their content about social media, reports and case studies. Totally worth checking out!

At first it was a little bit confusing how to set up everything correctly, but with the help from the support it went very quickly.

Being able to respond and join the discussions or mentions about our brand almost live it's a huge advantage. But you can also monitor your competition and join the conversations there. There is a lot of ways to use this tool to gain a competitive advantage!

Words are describing my experience from brand24, thanks to the favour of the monitoring I managed to win many customers. People crazy enough in order to think that they can change world, are the ones which are changing him. Walter Isaacson

There is no such thing:) Brand24 is fine-tuned to the perfection, their customer service is a guiding light.

Getting to know the opinion of the customer about my company, searching for the key prospects in the Internet, facebook, tweeter, websites. Reaching the destination business partner is speeding up - of consumer.

1. Great results 2. Instant mentions 3. Easy to use even for non tech persons

It could have some more historical results ;)

Comunication with clients! It brings new channel of traffic to our bussienes inreasing ROI.

thanks to Brand 24 I interact with customers in real time at the moment when they need information

no access to information from closed group on on Facebook

acquiring new customers, build brand and interact with potential customers

I love B24 just being there as a daily routine in brand manager's life. Everyday starts with coffee, sales results and B24 report. The key value to us is the REAL social listening. This gives us an instant but also systematic overview of the brand's social presence as well as valuable insights for brand development, including new creative ideas and communication platforms. I love it's real time, not only it gives me a sense of confidence we're controlling any crisis situation that may occur but enables lots of authentic occasions for our brand character to interact with consumers.

When you monitor a big global consumer brand like we do, you might want more synthetic reporting providing you with more insightful knowledge clusters rather than information stream. When there's too many discussions going on you might need a full time agency capturing insights for you. Lots have been improved in total reach estimation but they're half way there to be a comparable source to AGB, Nielsen media panel or any other media flowchart.

Crisis management Social listening Insight generation Proactive discussions Reach measurement

It's fairly user-friendly once you get a tutorial. I love that it categorizes all mentions as positive and negative if it can be determined. Also, it estimates the advertising value which is super great for impact reports. Customer service really fast as well.

It's not cheap. Every keyword is an additional $7/month, so that's the only downfall there.

We had no way of tracking everyone who mentions us and our platform. This solves that.

Brand24 has proven to be an exceptional tool for precise keyword tracking, providing highly accurate mentions relevant to my specified keywords. Its standout feature is the ability to exclude specific keywords, ensuring focused and relevant results. Additionally, the capability to filter channels and collected mentions by keywords offers great flexibility and control over the data. One of the most commendable aspects of Brand24 is its robust functionality for measuring Share of Voice. This feature has been instrumental in evaluating our brand's presence and impact within the industry landscape.

However, there are a few drawbacks worth noting. Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions. Furthermore, there have been instances where the software's performance has been a bit sluggish.

Overall, Brand24 stands out as a powerful tool for accurate keyword tracking and Share of Voice analysis. Despite a few minor issues, its functionalities greatly benefit businesses seeking precise insights into their online presence and brand visibility.

What I appreciate most about Brand24 is data exporting. This feature enables me to create highly polished reports for meetings. The detailed reports offer a comprehensive overview of our online presence, tracking key metrics such as brand mentions, social media reach, and sentiment trends. The customer support from Brand24 deserves special commendation. The team is responsive, knowledgeable, and genuinely invested in ensuring their users get the most out of the platform. Any queries or concerns are addressed promptly, contributing to a positive overall experience.

Figuring out what to do with the data takes a bit of time.

The competitive analysis tools have allowed us to benchmark our performance against industry peers. This has been instrumental in identifying opportunities for improvement and staying one step ahead of the competition.

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I found Brand24 super user-friendly and clear to track the conversations about specific keywords. It's very illustrative having the estimated social media reach of the user-generated content campaign based on a hashtag and having a complete list of all the publications generated by the users.

I would love to have the pdf report functionality included in the Individual Plan. Also, I find the individual plan a bit expensive to start with.

To know the impact of a social media campaign based on user-generated content.

Brand24 is my personal favorite application for listening to our target audience. Also, I utilize Brand24 to monitor the overall performance of marketing campaigns which I do for brands as well as for our company. Brand24 also enables you to monitor interactions about particular keywords within your market to enable you to Ultimately observe those invisible and frequently ignored mentions of the products or services group where one can engage with prospective customers who're talking about your products or services. This lets you answer questions and make on that know-like-and-trust factor.

The one thing I don't like about Brand24 isn't having the ability to export "sources" -- or even the people who're mentioning your brand or who're engaged together with your hashtag

This is actually the Perfect application which I have found to determine the performance of particular campaigns which I do for brands. Our customers find the reports really useful.

Brand24 is an excellent tool for long-term market planning and monitoring, and I find it especially useful for attracting consumers who become profitable through repeat purchases or additional credits. One of its main advantages is that we can monitor all online and social media campaigns that mention our brand, its products, services or any related topic. It also offers a simple user interface, expert customer service and a reasonable price.

I have yet to encounter any problems with this program, I have thoroughly enjoyed all its tools, and the results have been as expected.

Sincerely using the software for advertising purposes, we consider Brand24 to be our primary weapon in gaining the trust of our most valuable customers. The reports of any event distribution are used to confirm the effectiveness of the campaign marketing efforts. This tool allows you to analyze the market in detail and make sound decisions. You have done a fantastic job, and I look forward to seeing how creative you incorporate it into your advertising strategies.

I like email alerts that give me the possibility to stay up-to-date without even logging in to the app.

Sometimes not all of the mentions are covered

I can see all the mentions about our company so that I know whether our marketing actions are mentioned; I can track competitors' activities as well

Shows in a simple and effective way the online reach of a brand

If two brands use similar keywords it is complex to separate one from another

Class asigment

It has the function of locating satisfied customers through surveys sent by the system and the responses of the surveys, we get the mail to be aware of the opinions of customers. It also allows us to segment potential customers through different filters, and the program informs us when it has found an ideal customer so we can approach them to make a sale. Customers who are unhappy with our products are also located and reported to us, in order to approach them and avoid a bad review.

Its control panel could be designed in a cleaner and tidier way, in order to have a better control of the reviews information. The integration with Gmail cost us, but we were insistent in achieving it, with the help of the technical service. I know it is a relatively new software, but I wish it could have the option of translation to more languages like Italian and French.

We have been using this software for some time now and it has given us excellent results with the monitoring of comments and reviews from our most loyal customers on different web portals, social networks and pages. This is achieving a boost to our brand and attracting potential customers. It allows the location of satisfied and loyal customers with the brand, so that they write positive reviews about our products and create a good online reputation. Dissatisfied customers with the brand are also located before they write a bad review, to avoid bad popularity on the web. It contains filters for customer segmentation and automatically provides us with a database of ideal customers based on those filters.

Brand24 provides content distribution and even content discovering ability among other functionalities. The tool has a clean professional interface which contains various features for the user to easily provide leads, insights obtaining and the product helps on enhancing the communication with different potential customers. Excellent on feedback gathering, easy organization changes tracking, keeping the user on the same page with many different organization mentions not forgetting how responsive is their technical support.

Only getting started with Brand24 which does not take much of the users time on training, since it requires just the basic usage knowledge.

Conducting productive communication with the clients, updating on various new issues, and different sudden effective changes within the business system.

Brand24 is a simple but powerful social listening tool that covers not only the analysis of mentions on social networks but also the mentions of brands, social media profiles, terms or topics on blogs, websites, and digital media. It also integrates the compilation and listing of mentions with the possibility of interacting and engaging with the mentioners. These are usefully cataloged by reference to an influencer score index. Brand24 also has a good historic retrieval of previous mentions.

The keywords limitation may cause some trouble if you don't carefully design the monitoring & search project. The limits are reached quite easily without you even notice it. Besides, if you want to introduce changes to your keyword-based search once you have set it, the mentions retrieval process begins again.

Unlike other more expensive and complex social listening tools, Brand24 gives us immediate access to the social listening data we most need on a day-to-day basis. It is organized following a simple dashboard scheme that makes the learning curve short and has saved us precious time and working hours resources. Also, thanks to its being based on search projects, Brand24 allows us to collaborate efficiently with the people involved in specific projects.

As we are a communications agency, I like to be able to have press post alerts, updates from government sites and particularly to be able to check not only Twitter as in other applications, but to have a wide view of instagram, facebook, and even forums and blogs.

Not being able to identify relevant RT's, on the part of authors, which prevents me from identifying the actual scope.

We solve together the reports in pdf, the exportable ones in excel, the predefined filters by country, the widgets with lists of authors and exclusions.

Brand24 is an easy to use tool to allow companies to monitor their brands and mentions across the web. Love the forum tracking as well as other social media sites outside Twitter and Facebook.

Perhaps the biggest frustration I have with the brand is that on the lowest pricing tier, you get updates every 12 hours. For me, it's not particularly mission-critical to be notified in real time, but the pricing discrepancy between updates every 12 hours and realtime updates is $450 monthly, which is hard for a small brand to stomach. Also, it's hard to see what truly is NEW and what's been repeated in the messages.

Tracking brand mentions across the web is difficult, but the consolidation in one single platform is great, especially with email notifications.