SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
It gives you a peak inside the hood of your competitors. If you're wondering what your competitors are doing better than you, this is a great tool to do so.
Sometimes it's a bit overwhelming how much information and data there is. Also, would be great to have custom reporting without having to pay hundreds of dollars for it.
competitor intelligence, we've gotten a great idea of what our competitors are doing and able to use that information to create our short term and long term business plans.
Great tool for SEO, SEM and just general competitor insights. They continually add new features without adding charging an add on fee.
Price for additional users is kind of high, but in the end, still reasonable.
Keyword research for SEO and SEM as well as competitive insights. New backlink disavow tool has become an important feature.
I like the ability to track my keywords in close to real time.
Keywords limits in my custom website reports. Estimated traffic is way off.
Still just the keywords.
It's hard to say just one... But if I really had to pick. I'd say the bucket of competitive analysis (paid, organic and position tracking).
Sometimes, the position specified on SEMRush is different when I do a Google search. So sometimes I'me hesitant to announce new ranking positions to the team without first verifying with an actual search... 95% of the time it's accurate.
Outsmarting the competition with Digital Marketing... The position tracking tool is probably my favorite. Plug in your competitors and keywords, and watch the progress over time.
Keyword Tracking, Organic Research Overview page for proposals to prospect clients.
That I couldn't export the PDF with my logo without upgrading my subscription but I understand as well and the price was that absurd.
Reporting to clients on a monthly basis
They have a special FB group to discuss the tools as well as giving each other valuable advice and questions. Gives me alot of valuable data for my SEO business especially when researching "what to do". It's reasonable priced compared to Ahrefs and Moz. They are always making improvements! They do quality education !!! Love their webinars and demos
Keyword research tool. Need improvements. Does not seem accurate so have to purchase another tool for that. I do mostly Local and the rankings are rarely accurate. Like how another tool is better for local KW and rankings. Wish SEMrush could do it that way Don't like their online support. However now that they have this new FB group, I'm happy again.
Competitor research. Domain Traffic sources, Pretty client reporting, To link audit
I use the Site Audit on a daily basis to diagnose and fix technical site errors on our clients' sites. It's extremely helpful and really paints a full picture of a site's overall health, unlike other tools out there.
White label reports are good but not fully customizable. Also the Listing Management tool needs to be free at least for business and enterprise plans.
I can easily identify local/national & organic/paid competitors for our clients, prioritize tasks and be able to make more informed decisions as it relates to SEO strategy.
The topic research, SEO Content Template, and SEO Writing Assistant make content marketing so much more effective. Not only can you make sure content is providing value by match the real things people are searching for, you can easily optimize both existing and new content to make sure it is beating your competitors in search results. Plus, the analytics tools and autogenerated reports make reporting a breeze.
Though it's a great tool for content marketing, it's really made for SEO experts so you have to know a lot about SEO to be able to use SEMrush effectively. Most content marketers don't know SEO, so I don't a lot of people who do content marketing based on SEO like we do.
We use SEMrush to help us fine-tune our content marketing efforts so that our content is working to bring more organic traffic to our website. Without it, it was hard to know what would resonate with web searchers, but with it, getting content seen is much easier.
Keyword Magic has quickly become one of my favorite keyword research tools, especially with the additional functionality that was added. I'm also a big fan of their organic ranking data, which was the and the access to historical data was the primary reason I started using it in the first place. The ability to parse by subdomains was a much needed addition, and quite possibly one of my favorites so far.
The backlink areas isn't as extensive as I'd like it to be, but I can't complain -- having it there, even though it lacks a bit of functionality, is extremely helpful.
I'm a consultant, so I use SEMrush daily when auditing and creating SEO strategies for clients.
I like the competitor analysis data set the best. There are so many different ways to look at this data and that’s very helpful to us.
Nothing really to dislike but it did take a bit of a learning curve to get the full benefits of the service.
Seeing competitors back links and then using Semrush recommendations.
So many different available keyword researching tools and techniques for you to understand in every way which works best for you. Plenty of training, easy interfaces and navigation, good support, and no pressure to buy more upgrades, etc.
Only allows for one device logged in at a time for each user. Other than that I have nothing I dislike about SEM rush.
SEMrush is probably the site we use most for SEO. Really helps a ton when figuring out what people are searching for. We also use it for Site Audit tools to fix errors on our sites and rate better with search engines. Every time we use it we discover new tools to better optimize our sites and posts.
We love that with SEMRush we are able to manage our client's projects easily. It provides a quick snapshot of projects, especially while we're on a phone meeting with them and they ask specific questions.
The dashboard can be a little confusing, but once a user gets the hang of the sections and areas to go it becomes much easier to use.
We needed a single dashboard that we could manage multiple client projects in. SEMRush provides that and allow
I like the daily tracking of the individual keywords
I dislike that some rankings aren't updated for weeks or even months
The link building tool has saved us time and found new opportunities
The value for all of the features that are provided.
I'd prefer more user accounts without upgrading service tier.
Competitive intelligence in the constantly changing landscape of organic search.
The ability to quickly track trends and then send automated reports
Sometimes the tracking program is not on target, so we use it as a trend indicator
Time. It used to take a lot of time to write reports and track progress.
Strong competitive intelligence and analysis. I like the automatic weekly generated emails that are sent to my inbox that tracks my company against my competition. SEM Rush also gives me and my team good insights in how we can gain greater organic traffic.
There isn't a lot to dislike. For the tools, analytics, and insights it provides, it's a low cost tool that does most of what I need to do. While I'd like more analysis of my social media strategy, I don't fault the tool for that. There are others that specialize in this.
Keyword research and competitor tracking.
I like that SEMRush encompasses nearly everything I need to do SEO and that they keep developing new things that make me think about SEO differently.
I dislike that I have to pay for multiple users on one account. It's almost beneficial to just buy two separate SEMRush accounts.
One of the ways we try to reach our customers is when they are in the research phase of their journey and the Keyword Magic Tool makes it easy for me to find questions in my industry that are being asked.
With Google narrowing down a lot of ways to determine link authority, SEMrush helps us determine what our most valuable partners are.
Their site crawler is resource intensive and is rough on our server when it hits our site.
Has helped us improve our international SEO vastly.
There are so many different tools available that help us track our own seo performance as well as seeing what's working for our competitors.
There are so many different tools it's almost difficult to know how to take advantage of all of them.
SEO strategies, keywords to target and link building strategies.
Real-time data appears that is easy to read, understand and use to reach SEO goals.
It would be nice to have access to more projects at a smaller, monthly fee.
SEMrush allows me to look at how my clients are doing online versus their competition and then make the appropriate updates to get ahead.