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Semrush
4.5
(1,903)
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Semrush Reviews & Product Details

Semrush Overview
What is Semrush?

SEMRush is an all-in-one content marketing solution that comes with content optimization tools, an SEO writing assistant, and real-time content grade as well as a keyword research tool. The platform is a great tool for topic research, and content grading for readability, SEO, tone of voice, and originality. It can also reliably recommend keywords and track the impact of your article given the SEO improvements that were implemented. Pricing for SEMrush is more on the higher end, given the feature-rich options of tools available and the fact that it’s an all-in-one solution.

Company Semrush Inc.
Year founded 2008
Company size 501-1000 employees
Headquarters Boston, Massachusetts, United States
Social Media
Semrush Categories on Findstack
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Crevio
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$29.00/month
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Ask Questions about Semrush
What Semrush is best for?
How does Semrush compare to Nightwatch?
What are the pros and cons of Semrush?
Semrush Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Semrush Pros and Cons
Pros
  • Intensive keyword analysis
  • Reasonably priced platform
  • Offers demographic insight
  • Identifies spammy backlinks
  • It’s an all-in-one solution for keyword research and content optimization software.
Cons
  • Reports of inaccurate data on ad spend
  • Requires a steep learning curve
  • Only one user login
  • Only available via SEMrush plans
  • Asks you to pay $45/month per additional user
Semrush Awards
Findstack 2024 General Badge
Semrush Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Semrush Media
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Semrush 3
Semrush Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 12, 2025
Semrush Logo
1,903 Semrush Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Essential for any online business"
What do you like best about Semrush?

It gives you a peak inside the hood of your competitors. If you're wondering what your competitors are doing better than you, this is a great tool to do so.

What do you dislike about Semrush?

Sometimes it's a bit overwhelming how much information and data there is. Also, would be great to have custom reporting without having to pay hundreds of dollars for it.

What problems is Semrush solving and how is that benefiting you?

competitor intelligence, we've gotten a great idea of what our competitors are doing and able to use that information to create our short term and long term business plans.

Mid Market (51-1000 emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love this tool"
What do you like best about Semrush?

Great tool for SEO, SEM and just general competitor insights. They continually add new features without adding charging an add on fee.

What do you dislike about Semrush?

Price for additional users is kind of high, but in the end, still reasonable.

What problems is Semrush solving and how is that benefiting you?

Keyword research for SEO and SEM as well as competitive insights. New backlink disavow tool has become an important feature.

Enterprise (> 1000 emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good SEO Keyword List"
What do you like best about Semrush?

I like the ability to track my keywords in close to real time.

What do you dislike about Semrush?

Keywords limits in my custom website reports. Estimated traffic is way off.

What problems is Semrush solving and how is that benefiting you?

Still just the keywords.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Highly recommended for any digital marketer"
What do you like best about Semrush?

It's hard to say just one... But if I really had to pick. I'd say the bucket of competitive analysis (paid, organic and position tracking).

What do you dislike about Semrush?

Sometimes, the position specified on SEMRush is different when I do a Google search. So sometimes I'me hesitant to announce new ranking positions to the team without first verifying with an actual search... 95% of the time it's accurate.

What problems is Semrush solving and how is that benefiting you?

Outsmarting the competition with Digital Marketing... The position tracking tool is probably my favorite. Plug in your competitors and keywords, and watch the progress over time.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great SEO Tool to have in your belt!"
What do you like best about Semrush?

Keyword Tracking, Organic Research Overview page for proposals to prospect clients.

What do you dislike about Semrush?

That I couldn't export the PDF with my logo without upgrading my subscription but I understand as well and the price was that absurd.

What problems is Semrush solving and how is that benefiting you?

Reporting to clients on a monthly basis

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Use SEM Rush Daily for my SEO Biz"
What do you like best about Semrush?

They have a special FB group to discuss the tools as well as giving each other valuable advice and questions. Gives me alot of valuable data for my SEO business especially when researching "what to do". It's reasonable priced compared to Ahrefs and Moz. They are always making improvements! They do quality education !!! Love their webinars and demos

What do you dislike about Semrush?

Keyword research tool. Need improvements. Does not seem accurate so have to purchase another tool for that. I do mostly Local and the rankings are rarely accurate. Like how another tool is better for local KW and rankings. Wish SEMrush could do it that way Don't like their online support. However now that they have this new FB group, I'm happy again.

What problems is Semrush solving and how is that benefiting you?

Competitor research. Domain Traffic sources, Pretty client reporting, To link audit

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The most accurate data"
What do you like best about Semrush?

I use the Site Audit on a daily basis to diagnose and fix technical site errors on our clients' sites. It's extremely helpful and really paints a full picture of a site's overall health, unlike other tools out there.

What do you dislike about Semrush?

White label reports are good but not fully customizable. Also the Listing Management tool needs to be free at least for business and enterprise plans.

What problems is Semrush solving and how is that benefiting you?

I can easily identify local/national & organic/paid competitors for our clients, prioritize tasks and be able to make more informed decisions as it relates to SEO strategy.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SEMrush — a valuable tool for content marketers"
What do you like best about Semrush?

The topic research, SEO Content Template, and SEO Writing Assistant make content marketing so much more effective. Not only can you make sure content is providing value by match the real things people are searching for, you can easily optimize both existing and new content to make sure it is beating your competitors in search results. Plus, the analytics tools and autogenerated reports make reporting a breeze.

What do you dislike about Semrush?

Though it's a great tool for content marketing, it's really made for SEO experts so you have to know a lot about SEO to be able to use SEMrush effectively. Most content marketers don't know SEO, so I don't a lot of people who do content marketing based on SEO like we do.

What problems is Semrush solving and how is that benefiting you?

We use SEMrush to help us fine-tune our content marketing efforts so that our content is working to bring more organic traffic to our website. Without it, it was hard to know what would resonate with web searchers, but with it, getting content seen is much easier.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SEMRush Research Suite is 👌🏼"
What do you like best about Semrush?

Keyword Magic has quickly become one of my favorite keyword research tools, especially with the additional functionality that was added. I'm also a big fan of their organic ranking data, which was the and the access to historical data was the primary reason I started using it in the first place. The ability to parse by subdomains was a much needed addition, and quite possibly one of my favorites so far.

What do you dislike about Semrush?

The backlink areas isn't as extensive as I'd like it to be, but I can't complain -- having it there, even though it lacks a bit of functionality, is extremely helpful.

What problems is Semrush solving and how is that benefiting you?

I'm a consultant, so I use SEMrush daily when auditing and creating SEO strategies for clients.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredible Analytics"
What do you like best about Semrush?

I like the competitor analysis data set the best. There are so many different ways to look at this data and that’s very helpful to us.

What do you dislike about Semrush?

Nothing really to dislike but it did take a bit of a learning curve to get the full benefits of the service.

What problems is Semrush solving and how is that benefiting you?

Seeing competitors back links and then using Semrush recommendations.

Mid Market (51-1000 emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best keyword research around"
What do you like best about Semrush?

So many different available keyword researching tools and techniques for you to understand in every way which works best for you. Plenty of training, easy interfaces and navigation, good support, and no pressure to buy more upgrades, etc.

What do you dislike about Semrush?

Only allows for one device logged in at a time for each user. Other than that I have nothing I dislike about SEM rush.

What problems is Semrush solving and how is that benefiting you?

SEMrush is probably the site we use most for SEO. Really helps a ton when figuring out what people are searching for. We also use it for Site Audit tools to fix errors on our sites and rate better with search engines. Every time we use it we discover new tools to better optimize our sites and posts.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Tool For Agencies"
What do you like best about Semrush?

We love that with SEMRush we are able to manage our client's projects easily. It provides a quick snapshot of projects, especially while we're on a phone meeting with them and they ask specific questions.

What do you dislike about Semrush?

The dashboard can be a little confusing, but once a user gets the hang of the sections and areas to go it becomes much easier to use.

What problems is Semrush solving and how is that benefiting you?

We needed a single dashboard that we could manage multiple client projects in. SEMRush provides that and allow

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Pretty good Program"
What do you like best about Semrush?

I like the daily tracking of the individual keywords

What do you dislike about Semrush?

I dislike that some rankings aren't updated for weeks or even months

What problems is Semrush solving and how is that benefiting you?

The link building tool has saved us time and found new opportunities

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SEMRush - make SEO great again"
What do you like best about Semrush?

The value for all of the features that are provided.

What do you dislike about Semrush?

I'd prefer more user accounts without upgrading service tier.

What problems is Semrush solving and how is that benefiting you?

Competitive intelligence in the constantly changing landscape of organic search.

Small Business (50 or fewer emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SEM Rush review"
What do you like best about Semrush?

The ability to quickly track trends and then send automated reports

What do you dislike about Semrush?

Sometimes the tracking program is not on target, so we use it as a trend indicator

What problems is Semrush solving and how is that benefiting you?

Time. It used to take a lot of time to write reports and track progress.

Mid Market (51-1000 emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My Go-To Resource for SEO Management"
What do you like best about Semrush?

Strong competitive intelligence and analysis. I like the automatic weekly generated emails that are sent to my inbox that tracks my company against my competition. SEM Rush also gives me and my team good insights in how we can gain greater organic traffic.

What do you dislike about Semrush?

There isn't a lot to dislike. For the tools, analytics, and insights it provides, it's a low cost tool that does most of what I need to do. While I'd like more analysis of my social media strategy, I don't fault the tool for that. There are others that specialize in this.

What problems is Semrush solving and how is that benefiting you?

Keyword research and competitor tracking.

Mid Market (51-1000 emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SEMRush Is A Beast"
What do you like best about Semrush?

I like that SEMRush encompasses nearly everything I need to do SEO and that they keep developing new things that make me think about SEO differently.

What do you dislike about Semrush?

I dislike that I have to pay for multiple users on one account. It's almost beneficial to just buy two separate SEMRush accounts.

What problems is Semrush solving and how is that benefiting you?

One of the ways we try to reach our customers is when they are in the research phase of their journey and the Keyword Magic Tool makes it easy for me to find questions in my industry that are being asked.

Mid Market (51-1000 emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The SEO Reporting We've Been Looking For!"
What do you like best about Semrush?

With Google narrowing down a lot of ways to determine link authority, SEMrush helps us determine what our most valuable partners are.

What do you dislike about Semrush?

Their site crawler is resource intensive and is rough on our server when it hits our site.

What problems is Semrush solving and how is that benefiting you?

Has helped us improve our international SEO vastly.

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very helpful tool that gives us tons of insight."
What do you like best about Semrush?

There are so many different tools available that help us track our own seo performance as well as seeing what's working for our competitors.

What do you dislike about Semrush?

There are so many different tools it's almost difficult to know how to take advantage of all of them.

What problems is Semrush solving and how is that benefiting you?

SEO strategies, keywords to target and link building strategies.

Small Business (50 or fewer emp.)
Aug 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SEO Data Anyone Can Use Quickly and Easily"
What do you like best about Semrush?

Real-time data appears that is easy to read, understand and use to reach SEO goals.

What do you dislike about Semrush?

It would be nice to have access to more projects at a smaller, monthly fee.

What problems is Semrush solving and how is that benefiting you?

SEMrush allows me to look at how my clients are doing online versus their competition and then make the appropriate updates to get ahead.

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