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Google Analytics
Insights for smarter decisions
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Marketing and Indie Hacker tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Managed by:
Axel Grubba
Founder
Google Analytics Categories on Findstack
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Crevio
Sponsored
5.0
(1)
$29.00/month
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Ask Questions about Google Analytics
What Google Analytics is best for?
How does Google Analytics compare to MonsterInsights?
What are the pros and cons of Google Analytics?
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Pricing
Google Analytics Features
A/B Testing
API Access
Anomaly detection
Attribution Modeling
Audience Insights
Automated Reporting
Behavior Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Reports
Customizable Dashboards
Data Export
Data Visualization
E-commerce Tracking
Event Tracking
Funnel Analysis
GDPR Compliance
Goal Setting and Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Tag Management
User Flow Analysis
User Retention Analysis
User Segmentation
Google Analytics Media
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Google Analytics 1
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Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 18, 2024
Google Analytics Logo
6,280 Google Analytics Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Jul 19, 2022
 Source
Overall Rating:
5.0
AK
Akshay K.
Marketing Manager
Share
"The simple and best analytics software a marketer can get"
What do you like best about Google Analytics?

The easy-to-navigate and DIY custom reports building inside the dashboard are super cool, I love it.

What do you dislike about Google Analytics?

As such there's nothing you won't like from this free-to-use analytics tool.

What problems is Google Analytics solving and how is that benefiting you?

Understanding website traffic metrics like Users - New vs returning, Sessions, Bounce Rate, etc. is something we use on daily basis.

Small Business (50 or fewer emp.)
Jul 19, 2022
 Source
Overall Rating:
5.0
Muskan A. avatar
Muskan A.
Digital Marketing Intern
Share
"The one and only analytics tool that everyone need in their work ."
What do you like best about Google Analytics?

It is a tool which helps in analysing the market, it helps in understanding the uncertain market and the customers. It provides us with real-time data. It didn't need to put the data again and again as it links to the website with a google analytics account, it help me a lot in my day-to-day work.

What do you dislike about Google Analytics?

Some of its tools are a little bit complex otherwise this app is very good and i am totally satisfied with this app.

What problems is Google Analytics solving and how is that benefiting you?

It helps me in understanding the customer behaviour and it analysis the market. It helps me to set different goals as required. It is currently in trend as it is the best marketing tool. The effieciency and advance feautures of the data help in giving cause and effect relationship you need.

Small Business (50 or fewer emp.)
Jul 15, 2022
 Source
Overall Rating:
5.0
kunwer a. avatar
Kunwer A.
Seo
Share
"Google Analytics is quite Useful"
What do you like best about Google Analytics?

The insights are the best part I like that makes my business grow better than before

What do you dislike about Google Analytics?

Getting updated every month changing their policies it made me sick

What problems is Google Analytics solving and how is that benefiting you?

I wanted to know the traffic details and it is solving that so far

Small Business (50 or fewer emp.)
Jul 15, 2022
 Source
Overall Rating:
5.0
SE
Sunil E.
Head Of Marketing
Share
"Website Analysis"
What do you like best about Google Analytics?

Very helpful analysis of website traffc and performance

What do you dislike about Google Analytics?

The user visitor id is missing. Cant analyze each user

What problems is Google Analytics solving and how is that benefiting you?

Its very much benefit for analysis the site traffic

Small Business (50 or fewer emp.)
Jul 09, 2022
 Source
Overall Rating:
5.0
Kasek L. avatar
Kasek L.
Project Lead
Share
"The leader of website traffic analysis"
What do you like best about Google Analytics?

Google Analytics has been giving us the most accurate insights into our online website traffic, its demographics, behavior. It has helped us to analyze the effectiveness of different ad campaigns and quality of landing pages.

What do you dislike about Google Analytics?

Having Google Analytics installed on the website slows down the speed of website loading.

What problems is Google Analytics solving and how is that benefiting you?

Google has helped us choose the best content and advertising pages to optimize our ad campaigns and redirect traffic to where we would like it, and also understand our customers better.

Small Business (50 or fewer emp.)
Jul 08, 2022
 Source
Overall Rating:
5.0
Ajmer S. avatar
Ajmer S.
Author
Share
"Google Analytics is must for every website user"
What do you like best about Google Analytics?

The statistics they provide are accurate and useful. Their insights are very useful for my website growth and to understand the audience behaviour.

What do you dislike about Google Analytics?

Nothing. But if possible need more features.

What problems is Google Analytics solving and how is that benefiting you?

Audience behaviour. All insights are very useful to understand my audience.

Enterprise (> 1000 emp.)
Jul 07, 2022
 Source
Overall Rating:
5.0
Shruti S. avatar
Shruti S.
Software Programmer
Share
"Optimize your advertisement spend and target customers using Google Analytics."
What do you like best about Google Analytics?

Google Analytics lets you optimise your strategy for your advertiser spends and lets you target your customer better with gender l, location and other specifics. You can create monthly reports and graphs which enables you to get insight on your application.

What do you dislike about Google Analytics?

I dislike the documentation and help for Google Analytics. I have done few courses which were offered by Google but is was difficult to follow through those courses.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is helping us in acquiring and retaining customers by enabling us to show relevant and targetted ads to the user. We are getting a better understanding of the traffic that flows into our application.

Small Business (50 or fewer emp.)
Jul 04, 2022
 Source
Overall Rating:
5.0
Rexford A. avatar
Rexford A.
Founder
Share
"I chose Google Analytics because of the interface and the robust features"
What do you like best about Google Analytics?

Google Analytics has helped me better track our business performance and easily share this information with the rest of our team. I used to track all this in an Excel spreadsheet but the charting, reporting and sharing features in Google Analytics are far superior and easier to use than Excel.

What do you dislike about Google Analytics?

its sometimes slow in speed and makes my boss angry

What problems is Google Analytics solving and how is that benefiting you?

data analysis

Small Business (50 or fewer emp.)
Jul 03, 2022
 Source
Overall Rating:
5.0
MS
Moh S.
Digital Marketing
Share
"My Wonderful Experience with Google Analytics"
What do you like best about Google Analytics?

There are many things i like about Google Analytics but best feature of google analytics is its integration with Google Tag manager. It becomes so much powerful tool it gives depth insight where user interacting in the website by using event tracking system. It tell exact words where user click that helps me to find well doing and lacking part in the website.

What do you dislike about Google Analytics?

As such i do not face any problems thighs going well but GA4 has some low features as compared to old version.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps us to scale our website traffic by finding the right channel from its dashboard. It help us to find the top performing pages of the website and find the least performing pages so that we can look into them and fix the issue parallel by using Google search console.

Small Business (50 or fewer emp.)
Jun 27, 2022
 Source
Overall Rating:
5.0
DK
Deepak K.
Ads Manager
Share
"Depth Analysis"
What do you like best about Google Analytics?

Its the best depth reporting tool for ads .

What do you dislike about Google Analytics?

I don't find anything dislike about google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics solving my all problems related to ads

Small Business (50 or fewer emp.)
Jun 20, 2022
 Source
Overall Rating:
5.0
Cheikh B. avatar
Cheikh B.
Manager De Communauté
Share
"Google analytics a perfect and almost indispensable tool for loyalty."
What do you like best about Google Analytics?

Google Analytics is a great tool that allows me to have a wide range of analytics and metrics available, such as the ability to identify traffic sources, the times of day my users visit my website, the devices my audience uses, user retention and bounce rate.

What do you dislike about Google Analytics?

What I don't like about Google Analytics is how complex it is to get to grips with the tool, despite several training courses available, it's difficult for a beginner to get to grips with the tool.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics allows me to easily identify where my audience spends the most time on my website or what overall interactions they have. As a result, it allows me to tailor the content and design of my website to more specifically meet the demands of my audience. This way I can easily build loyalty.

Small Business (50 or fewer emp.)
Jun 16, 2022
 Source
Overall Rating:
5.0
Allan L. avatar
Allan L.
Sr. Account Manager
Share
"Easy to use - Analytics for Website"
What do you like best about Google Analytics?

The User Behavior section is the best, as it allows you to gauge how the user is reacting to different pages on your website. Best helps to shape content accordingly.

What do you dislike about Google Analytics?

I hear that google analytics is going to stop and something new is coming to light. It is going to be a new learning curve and going to miss the ease of Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

It helps you identify whether or not your website is doing the job for you or not. It is by far the best tool to gauge where your website needs work. It also gives a good understanding of the audience on your website.

Small Business (50 or fewer emp.)
Jun 10, 2022
 Source
Overall Rating:
5.0
Fazeel A. avatar
Fazeel A.
Software Engineer
Share
"Google Analytics Cross platform experience"
What do you like best about Google Analytics?

I have used Google analytics several times and it works very well with your android/IOS and web application to see the statistics of your app. It helps us to cater to the Users. easy to setup

What do you dislike about Google Analytics?

some of the google analysis and segmentation functionality is fairly limited

What problems is Google Analytics solving and how is that benefiting you?

Easy to used and integrate with your app with just few chunks of code you can do lot of things with google analyytics apis

Small Business (50 or fewer emp.)
Jun 05, 2022
 Source
Overall Rating:
5.0
Darren V. avatar
Darren V.
Music Professional
Share
"Google Analytics you need to no the no"
What do you like best about Google Analytics?

The things you need to on websites is how many people are coming to the links on the pages and how many sale you get per, say traffic add, people come on and off the sites all of this you need to no.

What do you dislike about Google Analytics?

The one thing I do not like is I have a lot of bogger sites that do not end on a .com as thay are https://sites.google.com/view/????? bogger sites so that only have .com ones.

What problems is Google Analytics solving and how is that benefiting you?

Well you get to no all the links going on in the pages of your website so you can post a blog at i.e facebook at the time of the most people coming on to your websites.

Small Business (50 or fewer emp.)
Jun 02, 2022
 Source
Overall Rating:
5.0
Camilo D. avatar
Camilo D.
Empreendedor Digital
Share
"Google Analytics is Unparalleled"
What do you like best about Google Analytics?

I am very happy with using Google Analytics and would definitely recommend it to anyone who thinks their website's digital presence is important to their business and their bottom line. Crucial in providing website analytics, it's intuitive, reliable, exciting, makes the best use of data and gives us solid reports on almost every area important to most website owners. helps me every day to better understand what I should do for my website and blog and get better results and rankings among my readers.

What do you dislike about Google Analytics?

Sometimes it's hard to get better page views and session data for some of the views we have. A little difficult to use at first, not many features. It will soon be adjusted with time and learning.

What problems is Google Analytics solving and how is that benefiting you?

What helped me the most in troubleshooting is being able to see which potential customers are visiting my site and what's more interesting, it might solve a problem I'm having in my current business. I was also able to have a lot of data readily available for both personal and professional applications. Excellent you make an integration with software and everything goes very perfect about the integration with databox the results were satisfactory and incredible to have these softwares so perfect, they are 2 powerful softwares when they can do their best for us.

Mid Market (51-1000 emp.)
Jun 01, 2022
 Source
Overall Rating:
5.0
aashi j. avatar
Aashi J.
Trainee Engineer | It Support Team Operational Management
Share
"Amazing tool by google"
What do you like best about Google Analytics?

- through reports for every scenario out there. Very easy to use interface makes sure that you create any report you want -able to gather live data very easily -

What do you dislike about Google Analytics?

- Some scenarios are complex to handle - The technical terms used might complex things for some beginer - Setting events in google analytics is a very complex process

What problems is Google Analytics solving and how is that benefiting you?

- Understanding of my website and user and audience nature and behavior better - Checking the experience of my website with respect to the real life human data

Enterprise (> 1000 emp.)
May 29, 2022
 Source
Overall Rating:
5.0
GS
Gary S.
Data Profiler
Share
"An essential tool for any website"
What do you like best about Google Analytics?

The best is it is free. I also liked that it provided real-time information on your website.

What do you dislike about Google Analytics?

There is nothing to dislike about Google Analytics.

What problems is Google Analytics solving and how is that benefiting you?

Knowing your website's statistics helped a lot in forecasting what content or product you must highlight on the page.

Small Business (50 or fewer emp.)
May 28, 2022
 Source
Overall Rating:
5.0
Bhabishya B. avatar
Bhabishya B.
Content Writer
Share
"Best analytics software ever"
What do you like best about Google Analytics?

It's very easy to use. I can easily see where my visitors are from and which pages they are visiting. And I can easily integrate Google Analytics with my WordPress site.

What do you dislike about Google Analytics?

What I dislike about Google Analytics is that I can't track which pages a visitor has visited on my website.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is helping me to know which pages my visitors are visiting the most so that I can work on those pages more. And Google Analytics has been so useful to me since I started using it.

Mid Market (51-1000 emp.)
May 25, 2022
 Source
Overall Rating:
5.0
RS
Ruchi S.
Digital Marketing Manager
Share
"Track Website Realtime Users And Traffic From Multiple Location On Cloud"
What do you like best about Google Analytics?

• Integrate with Google Adword To track campaign performance. • Find best keywords for business from Google search query. • Setup Business goals to manage leads. • Easily Compare Website Traffic Monthly And Yearly Basis. • We can check new users and sessions for business websites. • Improve page views and reduce the bounce rate for better performance. • Generate Business reports for website traffic and users.

What do you dislike about Google Analytics?

It is easy to create website traffic data from the first day, how many users visited and how many sessions they stay at our website. No issue was faced in integration with the website. A simple code was needed to add and it worked properly.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is the best tool to track website speed and traffic. It is very easy to use to manage multiple business websites. Google Analytics provides detailed analysis for our business website in pdf and excels format. We used Google Analytics for finding users' data, We checked which page is more interesting for users and how to improve other website pages to gain more website traffic. The setup process of Google Analytics is very easy, We need to add code in the header section and track the whole website.

Small Business (50 or fewer emp.)
May 23, 2022
 Source
Overall Rating:
5.0
Bhargav P. avatar
Bhargav P.
Team Lead Operations
Share
"A powerful tool to get the job done"
What do you like best about Google Analytics?

Google Analytics is one of the most powerful tool to measure your website performance and check target audience. Does not matter if you are a beginner or a pro, Google Analytics will help you measure things easily.

What do you dislike about Google Analytics?

For a non-techie person, understanding and getting the Google Analytics code on the website might become a difficult task at the first trial. Also, GA4's update will make users adopt things.

What problems is Google Analytics solving and how is that benefiting you?

Analyzing my personal blog and business websites are made easy with Google Analytics. It is kind of an all-in-one tool that will help you to measure your campaign, various parameters and more at one place.