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Klaviyo
Email Marketing Automation Simplified
4.6
(1,010)
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Klaviyo Reviews & Product Details

Klaviyo Overview
What is Klaviyo?

Klayviyo is an all-in-one customer platform that empowers users to grow their businesses through personalized experiences delivered by their extensive features. The platform’s goal is to create high value customer relationships through tools that can help automate personalized communications and deliver extensive marketing promotions that make customers feel seen, not targeted. Overtime, Klayviyo can also help gather important insight into your audience preferences and behavior.

Company Klaviyo, Inc.
Year founded 2012
Company size 501-1000 employees
Headquarters Boston, MA, USA
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Klaviyo Categories on Findstack
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What Klaviyo is best for?
How does Klaviyo compare to HubSpot?
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Klaviyo Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Klaviyo Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Klaviyo Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 03, 2024
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1,010 Klaviyo Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Nov 09, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Feedback as requested"
What do you like best about Klaviyo?

The email flow set up and now the fact that Klaviyo offers SMS in Australia which can be added to our flows or key promotional campaigns

What do you dislike about Klaviyo?

The way the SMS plans have been set up. Lack of forthcoming of best practise and examples of what good looks likes. Need more in terms of being on the front foot

What problems is Klaviyo solving and how is that benefiting you?

Customer database management, Email flows , utilizing SMS for flash sales events, segmenting customer lists, LTV of customer

Small Business (50 or fewer emp.)
Nov 04, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good email client, some good integrations"
What do you like best about Klaviyo?

I like the ability to drag and drop edit all of the email flows and have dynamic paths based on various variables is very helpful.

What do you dislike about Klaviyo?

It is hard to integrate with mixpanel, which we use for in-app tracking, in order to make smarter segments

What problems is Klaviyo solving and how is that benefiting you?

We are able to take paid ads and convert them to purchasers for a much lower cost

Mid Market (51-1000 emp.)
Oct 21, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great reporting dashboard"
What do you like best about Klaviyo?

Pulling reports are very easy and they offer lots of data that some ESPs do not.

What do you dislike about Klaviyo?

Personalization could use some help as well as dynamic product blocks.

What problems is Klaviyo solving and how is that benefiting you?

Being able to analyze data quickly with their dashboard has helped us react to meet KPIs.

Small Business (50 or fewer emp.)
Aug 05, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great product, easy to use with lots of functionality!"
What do you like best about Klaviyo?

Ease of use + function + integration with apps!

What do you dislike about Klaviyo?

Price point is high esp as users increase

What problems is Klaviyo solving and how is that benefiting you?

Enhanced email marketing possibilities/ways to reach our consumers/target and retarget

Mid Market (51-1000 emp.)
Jul 15, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Pretty satisfied"
What do you like best about Klaviyo?

It's very user-friendly compared to others I've used in the past. It also has in-depth analytics that allow us to better know what to do going forward.

What do you dislike about Klaviyo?

There is no help/contact phone number when an urgent emergency rises. This is something we faced this week that created a lot of frustration. The world of ecommerce is fast-moving and that needs to be available.

What problems is Klaviyo solving and how is that benefiting you?

We use the stats to solve lots of deliverability issues.

Small Business (50 or fewer emp.)
Jul 15, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best email platform for ecommerce"
What do you like best about Klaviyo?

Klaviyo is very user friendly, integrates well with nose ecomm platforms, has great segmentation, and makes email creation and testing very easy.

What do you dislike about Klaviyo?

The reporting is lacking and there is no public preview link for email campaigns, making it difficult to share with others for approval.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo has helped us grow revenue for our clients.

Small Business (50 or fewer emp.)
Feb 23, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good to Use"
What do you like best about Klaviyo?

Klaviyo Mainly Helps E-commerce store due to its seamless mixing with platform like woocommerce, Magento etc likewise Klaviyo also mixing with business to customer and business to business using custom websites.

What do you dislike about Klaviyo?

sometime email marketing will not work on

What problems is Klaviyo solving and how is that benefiting you?

easy to deploy in mac and windows

Small Business (50 or fewer emp.)
Dec 16, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"It delivers data quickly with the automatic precision of klaviyo."
What do you like best about Klaviyo?

Sales operating under klaviyo software product management network financing, have a stability of obtaining results, capable of sharing campaigns with ease of delivery, followed by a proportion of automated production management communication expansion, where sales email operations are distinguished ready for the incorporation of assured paths of launching digital asset exposure margins, simplifying production transfer conversations, remote scheduling separation of intelligent email links, are tools found by incorporating a recommended digital purchasing drive.

What do you dislike about Klaviyo?

The klaviyo system has failures in the provision of special computerized interaction care, where the users with more charge within the company to manage the business movements of the company, so that an error of location of messaging support, commits the software of this platform to not recognize the ip address of the network server incorporated into the devices where this application is downloaded, making a process much less efficient when trying to activate the business part of the company, so that its operation has shortcomings of advanced file sharing and web conferencing grouped.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo has provided my company with better intentions of automated commerce, where approaches have been managed for the presentation of professional organizational positions of content, to structure terms of sending campaigns in a customization way, dialing contacts for the design of networks of positioned interaction, decreases in manufacturing time of customer service, use of coordinates of successful commercial use, operation of financing operational costs of professional marketing, a computerized relationship monitoring statistical reference of economic performance is developed with the capacity of attention of intuitive support of this programming.

Small Business (50 or fewer emp.)
Jun 12, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best bang for buck in terms of email software"
What do you like best about Klaviyo?

I love the drip flows on Klaviyo, and how seamless this is. Before working on this platform we were primarily utilizing mailchimp, and I think Klaviyo blows it out of the water.

What do you dislike about Klaviyo?

I think at the core the UI can be a bit off, and I would still prefer to using custom templates versus their placeholder tools.

What problems is Klaviyo solving and how is that benefiting you?

We wanted to expand our automatic drip flows, while still exploring better integrations with our current tech stack. Klaviyo has a fantastic community for that.

Small Business (50 or fewer emp.)
Nov 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Email marketing simplified"
What do you like best about Klaviyo?

Klaviyo allowed us to take our email marketing to the next level. It’s a great tool to set up email marketing campaigns and automated email flows. Their advanced segmentation and analytics tools have been very helpful as well.

What do you dislike about Klaviyo?

My least favorite feature is the html email builder. It doesn’t auto save, and you have to scroll to the top of the page in order to save emails that you are working on. It would be helpful to have a floating “save” button or an auto-save feature to avoid situations in which you forget to save and lose all progress on your email html.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo gives us more freedom to customize our emails and build out beautiful email templates.

Small Business (50 or fewer emp.)
Oct 22, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Software "
What do you like best about Klaviyo?

Klaviyo is a robust email platform that helps to manage campaign & automation email campaigns.

What do you dislike about Klaviyo?

The only thing I dislike about the platform is the ability to create a campaign right from a template. You have to back out of templates and start the campaign only under "campaign" tab.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo has helped optimize our email strategy by improving our automation flows.

Enterprise (> 1000 emp.)
Sep 26, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Product Manager, CRM & ESP"
What do you like best about Klaviyo?

How easy it is to automate email personalization with flows.

What do you dislike about Klaviyo?

Permission settings aren't strong enough. We want our marketing specialists to be data-driven without giving them access to everything. I want them to be able to access the dashboard (aggregated campaign data), but not necessarily everything within the individual profiles. I also want to be able to use "tags" in more of the reporting & analytics features.

What problems is Klaviyo solving and how is that benefiting you?

We're making our email process more efficient. And, the best thing, is that it's helping us be more data-driven in our decision-making.

Mid Market (51-1000 emp.)
Sep 26, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Klaviyo - Email Marketing to the Max"
What do you like best about Klaviyo?

I like the fact that Klaviyo lets you dynamically tag emails for better readouts on metrics for our marketing efforts. Being able to sort and filter by these metrics have saved a ton of hours and have put us ahead of schedule with our productivity.

What do you dislike about Klaviyo?

MY only dislike is that I didn't really have a full scope of how Klaviyo could help companies - this is why I've had such a good time at the conference! It was great to hear other success stories and leave with some new ideas to implement back at the office.

What problems is Klaviyo solving and how is that benefiting you?

We have made our email flows more efficient with the dynamic tagging option - this saved a ton of time and allowed to focus on other aspects of outreach that were falling behind.

Mid Market (51-1000 emp.)
Sep 26, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A fairly experienced fan of Klaviyo "
What do you like best about Klaviyo?

Intuitive, user-friendly, speedy. I also love the education/customer support surrounding it.

What do you dislike about Klaviyo?

Small, buggy things; getting booted out of a shell creation before the copy is inputting, or the way bullet points render in the body of an email (with too much space). Again, small stuff.

What problems is Klaviyo solving and how is that benefiting you?

We're really learning a lot more about segmenting and personalized sends, which will really improve how we cater offers to folks. We've done a lot of SL testing that has provided interesting tidbits galore.

Small Business (50 or fewer emp.)
Sep 26, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"DollarDays Review"
What do you like best about Klaviyo?

My focus has been primarily product based, but I have stepped in recently to optimize our customer retention ans acquisition strategy. Klaviyo has supercharged the transition with an extremely user friendly and data driven tool. Segmentation and on line behavior have been particularly helpful.

What do you dislike about Klaviyo?

Lack of reporting tools requires data exports into external BI tools.

What problems is Klaviyo solving and how is that benefiting you?

The ability to deliver the right content to the right customer.