WhatCounts Reviews & Product Details

WhatCounts and Publicaster are extremely user friendly. I rarely have to bring in my own HTML files, I just design right in their easy to use templates. They go above and beyond to teach people how to properly use email as a marketing tool. The blogs they write, the website, the customer service team and their own emails are a perfect example of a company that has chosen a consistant "voice" and a "tone" to use in all of their media. As a marketer and email expert, I look to WhatCounts as a resource for information and as an example of a company that uses best practices. The list I use has over 2 million names on it and I have never had a problem -- not even once-- sending through the Publicaster System.

I love everything about WhatCounts and Publicaster. I wouldn't change a thing. I even like the little fun facts they show you while you are waiting for the screen to change. Kudos on a job well done!

When working with a list so large we worry about deliverability issues and getting blacklisted due to volume. WhatCounts was happy to work with me on a dedicated IP address and ramp-up plan to help with the transition. I couldn't have done it without the help of the customer service team.

You don't have to be an expert to build and deploy ad campaigns or email blasts. Very simple to use. If you have a new reporter making the jump to digital editor, this is ideal for them to use. It also gives you a simple way to connect to contests, making it easy to record and store data about new signups. Also works well with our social media

The product is in the middle of an upgrade and can be unavailable at times. Once the upgrade is complete, the digital version should be back to normal

Much better than our previous eblast partner, able to manage our subscriber base for eblasts, organize them and use whatcounts to send out tailored emails, specifically geared toward unique likes/dislikes of our readers

It's very robust...reporting is excellent.

Not easy to master! The product is not intuitive.

Email marketing issues...better A/B testing

It has decent analytics and the ability to do A/B testing.

We use this service to send out our e-mail alerts. It has all of the common benefits of your average e-mail blast provider -- analytics, a/b testing -- but many drawbacks as well. The interface is clunky and unintuitive. We frequently lose work because it crashes and doesn't have any auto-save mechanisms. The response time for support tickets is, to put it charitably, variable. It can't be used in multiple tabs. Last month they managed to get blacklisted by Google which meant our users were told they were getting malware. After one particularly egregious customer service failure I was contacted by a VP who promised to listen to how they could improve, but after a few rounds of phone tag he disappeared and hasn't replied to my subsequent emails.

We use it to send out e-mails to paying subscribers.

The is good for managing email distribution and mailing lists.

No free trail or mobile application available.

I have been able to monitor open and clicks on email and ad distribution.

Flawlessly handles highly complex email marketing campaigns. Our account rep Amy is absolutely brilliant and irreplaceable. Conditional statements in emails work exactly as described. You can choose between WC's responsive email templates or it will allow client's use of their own customized templates - this has been a necessity, since some mobile operating systems and email clients have been temperamental during testing. API for updating lists is perfect for our needs.

There is nothing I see as a negative about this product.

we send about 60K emails each month. Increase in open and click through rates. Also consistent lead generation in difficult educational market.

I like the preview of each email newsletter. The thumbnails show a miniature version. Easy to download stats.

The newsletter test and real emails sometimes lag for hours.

Trying to solve lag issues and making it easier to search for data. Benefits include customizable newsletter templates and ease of communication.

The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up.

It seems as if they are sometimes features behind other companies.

The ability to save time by using lifecycle marketing and creating automatic rules to deploy emails.

Pretty easy to work with. Easy to create segments.

You can only do so much in regards to the actual email creative. Can't get too fancy.

I was able to precisely target those who were interested in our products, based on open rate, click through rate, etc.

The HTML preview and ability to edit directly to the preview is helpful.

The search function is very particular, and the HTML text area could have more features.

Organization of content is generally the greatest benefit that I have experienced.

Most of the features of upper-tier ESPs at a fraction of the price.

A lot more self-case and feeding than a hosted ESP. Cost is a bargain, but support and feature set definitely suffer from being low-cost alternative.

Email newsletter and bulk sending engine for high volumes and multiple brands.

Easy to use platform and navigation.

Wasn't as robust when it came to reporting, create campaigns and segmentation.

Creating a data pool of contacts and the products or services that they are currently using or have used.

The product is easy to use and it works with other platfoms

Would like more tutorials about the product

Organizational problems.

Has a wide variety of targeting and segmenting abilities.

Not intuitive at all. Way over thought: takes many clicks to do simple tasks. Seems to use general email terms incorrectly so difficult to find what you are looking for. Expensive.

Marketing to opt in list. No benefits realized, only costs.