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Insightly CRM Logo
Insightly CRM
Streamline Your Business Relationships
4.2
(886)
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Insightly CRM Reviews & Product Details

Insightly CRM Overview
What is Insightly CRM?

Popular among small to medium sized enterprises, Insightly is a SassS-based CRM platform with 1.5 million users globally. Users rely on the solution to manage customer data in a central platform, manage and nurture customer relationships, boost sales, and deliver projects in a timely manner. The platform works seamlessly well with Gmail and Outlook plugins and supports multiple integrations with numerous systems.

Company Insightly, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Insightly CRM Categories on Findstack
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Ask Questions about Insightly CRM
What Insightly CRM is best for?
How does Insightly CRM compare to Act!?
What are the pros and cons of Insightly CRM?
Insightly CRM Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Insightly CRM Pros and Cons
Pros
  • Compatible with Android and iOS devices
  • Visual dashboards for tracking important metrics
  • Data integrity, security, and regulatory compliance
  • Highly flexible appointments, calendaring, and events
  • Automated tracking and updates
Cons
  • No live chat support
  • Only available in one language
Insightly CRM Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Insightly CRM Media
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Insightly CRM Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 15, 2025
Insightly CRM Logo
886 Insightly CRM Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Jun 15, 2022
 Source
Overall Rating:
5.0
RN
Russ N.
Owner
Share
"Insightly Matches My Business Rightly"
What do you like best about Insightly CRM?

I like the ease of setting alarms and integrating with email templates

What do you dislike about Insightly CRM?

I want to select a Contact group and email 'all.'

What problems is Insightly CRM solving and how is that benefiting you?

Alarms for follow-ups are critical in any sales

Small Business (50 or fewer emp.)
Jun 14, 2022
 Source
Overall Rating:
5.0
MH
Melissa H.
Account Manager
Share
"Insightly for Efficiency"
What do you like best about Insightly CRM?

easy to use, keep track of records and notes, saves time with automated emails, can flag contacts with custom tags

What do you dislike about Insightly CRM?

I enjoy the product and there's nothing that I dislike. everything works properly and the team is very quick at responding to technical issues

What problems is Insightly CRM solving and how is that benefiting you?

Keeping track of accounts, notes, and sending automated emails. Our record keeping has improved significantly with this program enabling us to better serve our customers!

Small Business (50 or fewer emp.)
Jun 14, 2022
 Source
Overall Rating:
5.0
MD
Madeline D.
Ceo
Share
"The best CRM program for a small business."
What do you like best about Insightly CRM?

All communication records are in one place. Insightly is affordable, and task follow-up is beneficial in keeping the personal relationship open with a potential client.

What do you dislike about Insightly CRM?

The organization field should have a sub-division. The Contact form should be more intutive. Once you enter a title, it should keep it in the system. I would like to see another field for personal email.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly is the ideal assistant. The daily reminders are very beneficial to me, as to who to contact, when, and why.

Small Business (50 or fewer emp.)
Jun 14, 2022
 Source
Overall Rating:
5.0
PP
Pierce P.
Territory Sales Manager
Share
"Insightly packages key metrics into a platform that suits my business"
What do you like best about Insightly CRM?

Easy to use Easy to follow-up Flexibility (specific metrics are customizable) Simple to update simple to capture progress towards sale close

What do you dislike about Insightly CRM?

While I don't believe this is a problem with Insightly CRM itself, Manufacturer names need repeating (in Opportunities)

What problems is Insightly CRM solving and how is that benefiting you?

Better tracking of the sales process, which can help to keep on top of opportunities through to the close of the sale

Mid Market (51-1000 emp.)
Apr 28, 2022
 Source
Overall Rating:
5.0
LP
Lyza P.
Tax Accountant
Share
"Great"
What do you like best about Insightly CRM?

Filters, layout, easy to use, it helps me to keep track of my daily tasks and company tasks. It is great to see and track the performance, analytics, opportunities, etc.

What do you dislike about Insightly CRM?

I can't really think of anything. It took me a little long to learn how to use it properly, how to make adjustments, create filters. One thing is that I can't see my coworkers' tasks unless the filter is created.

What problems is Insightly CRM solving and how is that benefiting you?

Planning, using it to plan my week, to structure projects

Small Business (50 or fewer emp.)
Apr 27, 2022
 Source
Overall Rating:
5.0
RN
Robert N.
It
Share
"Insightly is a game changer"
What do you like best about Insightly CRM?

Insightly has helped our company with being more organized. We can run the reports that we truly need and track down every single project, lead or opportunity. It's very user-friendly and the best part is it's fully customizable to truly fit our company's wants and needs. Our company has many different branches so being able to have the accounting team see what matters to them as well as the payroll team not only saves time but boosts productivity. Having the opportunity and lead pipelines have helped our sales team track down every new client with ease. Insightly has truly been a powerful tool for our company and we are excited to keep moving forward with them.

What do you dislike about Insightly CRM?

There are not many dislikes everyone on the Insightly team is fully responsive and helpful. whenever we have an issue Insightly support team is quick and provides the information my team needs.

What problems is Insightly CRM solving and how is that benefiting you?

The problem we use to have was tracking down projects and being able to see our recurring clients. We also have a Tax Team here at Duran Business Group so being able to separate our tax, accounting, digital media and payroll clients have been amazing. As well as having the pipelines so we can fully track down the status of projects.

Enterprise (> 1000 emp.)
Mar 14, 2022
 Source
Overall Rating:
5.0
Sunni Islamic C. avatar
Sunni Islamic C.
Senior Digital Designer
Share
"One of the best CRM to manage all the activities and records in one place. Love to handle my stuff"
What do you like best about Insightly CRM?

The simple process to manage all the data in one place

What do you dislike about Insightly CRM?

Paid service. Lol. Hope this is to manage from scammers etc

What problems is Insightly CRM solving and how is that benefiting you?

Management related issues like payroll, sales and leads

Small Business (50 or fewer emp.)
Mar 08, 2022
 Source
Overall Rating:
5.0
AS
Austin S.
President
Share
"Great CRM software for small company use."
What do you like best about Insightly CRM?

Very easy to use interface and I like that you can export data to excel

What do you dislike about Insightly CRM?

I wish there was a way to have opportunities automatically sorted when I login in.

What problems is Insightly CRM solving and how is that benefiting you?

We keep very good track of all of our customer quotes and we don't forget about quotes.

Small Business (50 or fewer emp.)
Mar 02, 2022
 Source
Overall Rating:
5.0
BH
Bryan H.
Finance
Share
"Great "Light" System - packed with features"
What do you like best about Insightly CRM?

Much "lighter" than competitors but still packed with features

What do you dislike about Insightly CRM?

Newer system so employees have to spend time learning an training on it

What problems is Insightly CRM solving and how is that benefiting you?

Sales/Sales Management/Commission Tracking/Full Client Life Cycle

Mid Market (51-1000 emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
BP
Brittiny P.
Implementation Specialist
Share
"Awesome Customer Management Tool"
What do you like best about Insightly CRM?

Insightly Dashboards & Reports are used in my team's daily workflow. They are reference points to check the status of key accounts (projects). The reports can be sent by email which allows my team to stay on track with key metrics.

What do you dislike about Insightly CRM?

The search feature in Insightly could be improved. It can be difficult to find an account (project) if you haven't already searched the project before. We've given this feedback to our Account Manager and are hoping it will be updated soon.

What problems is Insightly CRM solving and how is that benefiting you?

Insightly allows my team to successfully meet their key performance indicators. We're easily able to keep track of customer experiences and communication through the activity section of the project.

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
DJ
Deepak J.
Regional Manager (Se Asia)
Share
"Very Useful for Sales"
What do you like best about Insightly CRM?

I can enter all my leads. Create opportunities and have 90 days, 60 days, 30 days pipeline. Also, my boss can keep a tab on my progress and this becomes like a regular reporting.

What do you dislike about Insightly CRM?

I have to login again even when I keep Insightly open on one of my browser tabs.

What problems is Insightly CRM solving and how is that benefiting you?

Using it for Sales and Sales forecast. I am able to keep a tab on past leads and opportunities.

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
FR
Fabricio R.
Mechanic Engineer
Share
"Absolutely Perfect"
What do you like best about Insightly CRM?

I have been looking around for a long time for a CRM with good features and accessible pricing and Insightly combine both powerful features and budget pricing.

What do you dislike about Insightly CRM?

It could have a better card interface for the opportunities and leads

What problems is Insightly CRM solving and how is that benefiting you?

Insightly helps me to keep my team daily up to date with our customers.

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
RS
Roger S.
Coo
Share
"Insightly CRM"
What do you like best about Insightly CRM?

Insightly CRM allows the company to integrate other apps with ease. The savings over more expensive CRM systems and paying a developer are great.

What do you dislike about Insightly CRM?

Reports are a little difficult but not too bad.

What problems is Insightly CRM solving and how is that benefiting you?

We are able to follow our customers and their specific projects with little effort. Using a CRM like this one means that each customer record reads like a book.

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
AP
Amy P.
Certified Professional Organizer®
Share
"High powered CRM with project and task management"
What do you like best about Insightly CRM?

I love the customization of Insightly. Out of the box, it works... yet you can create custom views, filters, fields, and reports. The task management feature is impressive for a team, with categories, custom views, and assigning tasks. Multiple project pipelines ensure various types of projects are well managed. Activity sets (or workflows) keep everything moving forward. I am a CRM expert who helps clients implement CRM systems, and Insightly is my "go-to" CRM for non-industry-specific systems. It is versatile and utilized in many industries. A beginner can use Insightly, yet the software offers features that even a data nerd appreciates.

What do you dislike about Insightly CRM?

My least favorite part of Insightly is the number of clicks it takes to get to specific screens. The layout is not as intuitive as other CRM systems I have used, but the features make up for that. The learning curve is a little bit steeper due to the non-intuitiveness, but once you get used to it, you will never look back.

What problems is Insightly CRM solving and how is that benefiting you?

I track all of my leads, clients, projects, and tasks in Insightly. I do not have to worry about anything or anyone slipping through the cracks. I can analyze and run reports for any field in the system, which gives me a full view of how business is going and where I should spend my marketing dollars. My whole team uses Insightly daily, which eliminates a lot of texts, phone calls, and emails - leading to increased productivity!

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
KG
Karen G.
Realtor
Share
"Using for Real Estate"
What do you like best about Insightly CRM?

I like how I can have opportunities (for my potential clients/listings) and then convert them to projects (for the listing/sale). Ability to use tags so I can easily identify who has purchased/sold a home with me in a given year. I set reminders to check on my projects (listings/sales) already in progress, with clients. I like how I could use my own data fields to better correspond with my real estate business. Great CRM!

What do you dislike about Insightly CRM?

I haven't found a dislike yet. Anything I couldn't find, I was able to eventually find and utilize.

What problems is Insightly CRM solving and how is that benefiting you?

Keeping up to date with my clients, using the activity sets allows me to be consistent with my projects and follow up

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
AM
Atif M.
R
Share
"Solid! Been using Insightly for 3 years"
What do you like best about Insightly CRM?

The pages load fast and I like how quick and easy it is to navigate from contact to contact, page to page and the convenience of the mobile app - all while tracking progression of each lead n

What do you dislike about Insightly CRM?

Inability to do mass texting campaigns. Would like to be able to have made for you templates for emails and texts that can be used for each tag/group that is created. Being able to send staggered text/email messages to my database. SMART plans would be nice where you can put particular contacts/groups onto a smart plan that automatically texts/emails them as opposed to having to do it manually

What problems is Insightly CRM solving and how is that benefiting you?

The problems that I am solving are being able to stay reminded to reach out to my database , group, tag them and stay engaged with my stats base. I have realized that without it, I wouldn't be able to sustain let alone grow my business.

Small Business (50 or fewer emp.)
Mar 01, 2022
 Source
Overall Rating:
5.0
DW
Dean W.
Director
Share
"Good small & medium size business system."
What do you like best about Insightly CRM?

A good place to store all notes, estimates and invoices and easy to navigate. We started off as a small business and are now a medium size business and it's still working well for us

What do you dislike about Insightly CRM?

Having to go back to the beginning every time you search for something

What problems is Insightly CRM solving and how is that benefiting you?

We can go back and find past events quite easily, speeding up inquiries from our customers I'm finding what we need easily Which is essential in a fast pacedbusiness

Small Business (50 or fewer emp.)
Jan 28, 2022
 Source
Overall Rating:
5.0
DJ
David J.
Warehouse Supervisor
Share
"Easy and efficient"
What do you like best about Insightly CRM?

Was Super easy to use and customize we've really been able to tweak this program to meet our needs it enables multiple divisions of our company to have this ability

What do you dislike about Insightly CRM?

There is little to none Worth mentioning when talking about what you could possibly dislike of this program perhaps if I had to choose something to say it would be there isn't anything that I Dislike

What problems is Insightly CRM solving and how is that benefiting you?

Are accountants benefit to this program whether it be a place for collaboration between departments a place to host all relevant documentation oh yeah everyone as benefit from this program

Enterprise (> 1000 emp.)
Jan 18, 2022
 Source
Overall Rating:
5.0
Shivom V. avatar
Shivom V.
Business Analyst
Share
"Excellent tool to connect with your target audience"
What do you like best about Insightly CRM?

The way tech is used here to make sure the right people are connected is commendable, to say the least

What do you dislike about Insightly CRM?

The interface can be slightly tricky to navigate at times if you are not familiar with the software

What problems is Insightly CRM solving and how is that benefiting you?

Instant connect with your target audience & the ability to interact with the right kind of people quickly helps us get results in a timely fashion

Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
5.0
James B. avatar
James B.
Vice President Of Economic Development
Share
"Easy to use--and allows for matrixed relationships!"
What do you like best about Insightly CRM?

I needed the ability to associate a single person with multiple companies, multiple opportunities, multiple projects, multiple tasks, etc. Insightly does this. Others do not. I absolutely love it.

What do you dislike about Insightly CRM?

Doesn't have the most beautiful interface, but it works.

What problems is Insightly CRM solving and how is that benefiting you?

The ability to make highly matrixed connections and see unrelated tasks, projects and opportunities, that happen to be connected to a common contact or company makes my work much more efficient.

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