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OptinMonster
Convert Visitors into Customers
4.3
(90)
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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
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What OptinMonster is best for?
How does OptinMonster compare to ActiveCampaign for Marketing?
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: July 02, 2024
OptinMonster Logo
90 OptinMonster Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jun 16, 2022
 Source
Overall Rating:
5.0
Jake R. avatar
Jake R.
Director Of Marketing & Strategy
Share
"Great Marketing Solution"
What do you like best about OptinMonster?

The flexibility and ease of use are outstanding. I've used it for years and it is an essential part of our tech stack now as we continue to grow our business and serve our customers.

What do you dislike about OptinMonster?

Nothing really at all. The support team is outstanding and they continually update their products to keep it relevant.

What problems is OptinMonster solving and how is that benefiting you?

It help us keep qualified traffic on our site and allows for us to easily capture lead information. This information then gets to the right areas in our business, quickly.

Small Business (50 or fewer emp.)
Apr 08, 2022
 Source
Overall Rating:
5.0
LM
Laura M.
Director Of Marketing
Share
"So much flexibility and their team is amazing!"
What do you like best about OptinMonster?

There are so many different ways to use the campaigns. It seems like they've thought of pretty much everything. They are always coming up with new features and new ways to support clients. They have excellent support documents and their team is some of the best I've ever worked with. Everyone is always so friendly and helpful. The chat support is super convenient if I run into a quick question while trying to set something up.

What do you dislike about OptinMonster?

Really nothing! I just wish I had more time or a bigger team to help with creating, optimizing, and managing our campaigns. There is just so much potential and I want to make sure we're taking advantage of it all.

What problems is OptinMonster solving and how is that benefiting you?

We're using OptinMonster to help increase a variety of conversions on our website. We've created email optins with free downloadable resources for our blog articles, we have popups for our weekly demos, and we market our live educational webinars with popups, as well.

Mid Market (51-1000 emp.)
Nov 18, 2021
 Source
Overall Rating:
5.0
CS
Crystal S.
Digital Marketing Manager
Share
"Effortless integration and insights"
What do you like best about OptinMonster?

It easily allows me to integrate within the site and monitor traffic, progress, and build-outs.

What do you dislike about OptinMonster?

It took me a little while to get used to the way the design is programmed but other than that easy.

What problems is OptinMonster solving and how is that benefiting you?

Pop-ups, email subscriptions, and monitoring conversions

Small Business (50 or fewer emp.)
Apr 23, 2021
 Source
Overall Rating:
5.0
DM
David M.
Director Of Marketing
Share
"Great tool for simple lead gen and personalization!"
What do you like best about OptinMonster?

Easy to use. Very helpful support team (even writing CSS for us). Quite flexible for the low price.

What do you dislike about OptinMonster?

The reporting is below average. They don't provide much if any, flexibility. You need to connect with your analytics (GA really) to get value out of reporting.

What problems is OptinMonster solving and how is that benefiting you?

Looking for value for the price tool for lead gen and basic personalization. It's a flexible tool and can be bent in many ways!

Mid Market (51-1000 emp.)
Dec 15, 2020
 Source
Overall Rating:
5.0
DS
Dave S.
Senior Marketing Manager
Share
"A powerful and intuitive app, with great customer support"
What do you like best about OptinMonster?

The interface is amazing but the customer support is top-notch!

What do you dislike about OptinMonster?

Their constant marketing to upgrade . . .

What problems is OptinMonster solving and how is that benefiting you?

Improving conversion rates on our site. Allows us to avoid having to get our web developer involved for offers and promos.

Small Business (50 or fewer emp.)
Nov 19, 2020
 Source
Overall Rating:
5.0
TR
Tiago R.
Founder
Share
"OptinMonster is a Nice tool to use in your website"
What do you like best about OptinMonster?

Most used feature here in our team is Create Campaign like "popup on exit intention" or visual intervention when scroll when leads visits more then 5 pages... (criteria/triggers feature) And other examples.. Is a incredible tool to explore visual widgets for visitors with criterios

What do you dislike about OptinMonster?

More custom modules that I can insert html/javascript/css "standlone" inside a widget (like a exit popup with a thirt party chatbot inside)

What problems is OptinMonster solving and how is that benefiting you?

I can offer "relative" campaigns to my website visitors depending of their status (like... I can offer a ebook "X" for visitors that scroll more than 50% in some pages... and I can offer another "CTA button" if this user click in some interesting section).. Is very useful and is very good to realize Test AB and experiments of communcation

Small Business (50 or fewer emp.)
Jun 30, 2020
 Source
Overall Rating:
5.0
ZW
Zach W.
Operations Director
Share
"Great Product and Great Service"
What do you like best about OptinMonster?

The analytics and customization for each campaign are so great.

What do you dislike about OptinMonster?

Not a great setup for agencies. I am trying to work with 5-10 clients and there is not an agency portal for getting that set-up easily.

What problems is OptinMonster solving and how is that benefiting you?

Helping E-commerce companies grow their business. Gain more emails to sell more products!

Small Business (50 or fewer emp.)
May 05, 2020
 Source
Overall Rating:
5.0
CA
Carlos A.
Chief Servant
Share
"By Far The Best and Most Robust Plugin Technology for WordPress"
What do you like best about OptinMonster?

I have been building websites for decades and have tried countless popup type plugins over the years. And I testify that OptinMonster is by far the best tool in its class. Their backend toolset is robust, simple to use, and works just as it claims. We've only been using it for a handful of months and can't say enough about the power behind it and how it helped us increase lead generation and onsite conversion for our customers. Their support is exceptional. I am particularly impressed with the willingness to walk you through any issues or help you need. They even provide screenshots and step by step video walkthroughs on how to do things. I appreciate that more than they know. As an experienced WordPress web developer and digital marketer, I highly recommend OptinMonster. Your clients are going to love you for investing in this tool that I know from experience. You won't regret it. Keep up the great work, OptinMonster, and thanks for helping us, help our customers succeed.

What do you dislike about OptinMonster?

I have not found anything to dislike writing about. With anything good comes a learning curve. You have to be a student of the technology to maximize the potential it offers.

What problems is OptinMonster solving and how is that benefiting you?

As a digital marketer, its for certain one of the top tools we use to engage and convert visitors into leads and online purchases. And to think we've only touched the surface with the tool because there is much more depth to it, well, that's exciting. Our investment in OptinMonster has multiplied in return, and I am thankful we learned about it when we did.

Mid Market (51-1000 emp.)
Apr 23, 2020
 Source
Overall Rating:
5.0
MO
Mary O.
Digital Marketer
Share
"Easily implement & test on-site popups"
What do you like best about OptinMonster?

Built in A/B testing functionality allows for simple conversion tests.

What do you dislike about OptinMonster?

I do not have a technical background, so I find it somewhat difficult to manipulate the design to get it to look exactly how I want it to. I wish there was a sort of drag-and-drop functionality.

What problems is OptinMonster solving and how is that benefiting you?

We are able to trigger on-site popups as well as popups on our external third-party landing pages. We can use these as exit intent popups, time delay popups, click event popups, etc. We can A/B test copy, imagery, and offers on the popups easily.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
Filip H. avatar
Filip H.
Majitel
Share
"Best customer service every"
What do you like best about OptinMonster?

We love tons of features and customizations. Also we really love exceptional and fast customer service.

What do you dislike about OptinMonster?

There is nothing that I would dislike about OptinMonster

What problems is OptinMonster solving and how is that benefiting you?

We are capturing visitors and converting them into Leads

Small Business (50 or fewer emp.)
Aug 08, 2019
 Source
Overall Rating:
5.0
DE
Donald E.
Business Owner
Share
"Very friendly staff"
What do you like best about OptinMonster?

Seamless integration with Aweber and Wordpress

What do you dislike about OptinMonster?

I don't think there is anything I can say that's unhelpful, to be honest. The support team have helped me with any issues I've had and resolved all of them

What problems is OptinMonster solving and how is that benefiting you?

Creating aesthetic optin forms in tactical places throughout my blog

Mid Market (51-1000 emp.)
May 29, 2019
 Source
Overall Rating:
5.0
Alan B. avatar
Alan B.
E Mail Marketing Specialist/Analyst
Share
"Thorough and easy-to-understand answers to problems"
What do you like best about OptinMonster?

The technical support is great. Setting up the logic behind campaigns can get confusing. And, if it's wrong, your results/conversions will suffer. Something as simple as the difference between OR and AND in the logic can really hurt you. On more then one occasion I had this set up incorrectly for my desired outcome and the OptinMonster support team showed me how to fix the logic problems and why. Explaining why is important, so I don't make the same mistake again.

What do you dislike about OptinMonster?

Sometimes the wait to get an answer to a problem can be a little long. But it is better than most support systems I use on a daily basis

What problems is OptinMonster solving and how is that benefiting you?

We are gaining subscribers at a faster rate since we started using the OptinMonster exit intent campaign for all of our brands, on both desktop and mobile platforms. And, we don't have visitors complaining about the campaigns being annoying, which is a concern I had at first. We had to shut down Thrive Leads because of customer complaints.

Small Business (50 or fewer emp.)
May 07, 2019
 Source
Overall Rating:
5.0
Daniel Vroman R. avatar
Daniel Vroman R.
Owner
Share
"1+ year customer, fully satisfied"
What do you like best about OptinMonster?

You know when you reach out to customer service and you dread it because you know 90% chance you are wasting your time and you're better off just not using that functionality until you have the time to learn and impliment it? Not here. Their customer service is A+, not to mention this product is solid and never, not once given me an issue.

What do you dislike about OptinMonster?

Nothing. Seriously, nothing. I guess if it was free that would make it perfect :D But happy to pay 2x the price

What problems is OptinMonster solving and how is that benefiting you?

Increasing revenue with targeting pop ups. I'm not techy, but their system is mostly easy. When it's not, I reach out and they do it for me.

Small Business (50 or fewer emp.)
Apr 16, 2019
 Source
Overall Rating:
5.0
Jennifer V. avatar
Jennifer V.
Business Owner
Share
"Great software to use to generate leads"
What do you like best about OptinMonster?

OptinMonster allows visitors to make informed decisions based on their search on your website. They can be interested in something that you offer that may not necessarily be noticed their first visit. OptinMonster has allowed me to generate leads for my clients.

What do you dislike about OptinMonster?

It can slow down your website using another plugin from Wordpress but I feel that it is worth it since it allows potential leads to be streamlined into our sales funnel.

What problems is OptinMonster solving and how is that benefiting you?

OptinMonster allows businesses to solve problems with dropoffs without collecting the visitors information or turning that lead into a potential customer.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
BW
Bailey W.
Account Manager | Digital Marketing Analyst
Share
"Impressive pop-up software"
What do you like best about OptinMonster?

I love using this software. It requires very little or no coding to set up a lead generating pop up on one of our client's sites. I'm not even a designer but it's pretty simple to make an attractive campaign that converts visitors.

What do you dislike about OptinMonster?

Reporting could be better. There's only visitors and conversions with 1 graph over time and a conversion rate. Default always shows last 30 days, and takes a few extra clicks to see a certain time frame.

What problems is OptinMonster solving and how is that benefiting you?

Lead generation. While conversion rates vary, and some say pop-ups don't work, these can help make a difference for a client. Either they generate leads or they can be used to draw people to the pages on a website you want them to go to.

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