OptinMonster Reviews & Product Details

Really easy to use and some great templates to get you started - support gets back to you quickly and sorts out any issues with comprehensive replies. Connects to shopify easily.

You need a high cost subscription to use it with Shopify, I didn't initially realise this so had to upgrade and spend more than I initially wanted but I feel it's worth the extra cost

We needed a good way to create popups and signup forms that gave us the option of what pages/where we wanted to show them, optinmonster does this with ease and integrates with Shopify and Klaviyo

We can continually test our optin messaging and offers.

Segmenting the messaging based on specific URLs required me to manually add all of the URLs I want to have one version of the campaign run. To exclude I had to just leave those out to successfully have an alternate version run on those pages. Optin Monster makes it seem like you can just exclude by designating those URLs, but from my experience, that wasn't the case. With the amount of people we can see opting into our webinar the GA tracking seems to be off.

Encouraging attendance to a live webinar

Easy to use, easy to set up, very mature plugin for collection of email from my readers and customers, easy to customize, zero knowledge of coding is required

Optin Monster has been really useful in my line of business that j don't see anything bad in it

I use Optin Monster majorly to collect e-mail from my readers and customers, it's very useful for my e-mail marketing strategy

The support team at OptinMonster goes above and beyond to answer my questions in a timely manner and in great detail. And they even take it upon themselves to fix issues I present to them instead of just telling me what is wrong and making me figure out how to fix it. We are just getting started using the platform but so far all we have seen are amazing results. We can't wait to explore all the possibilities this has to offer.

We love everything about OptinMonster. It is easy to use and gives us endless ways to improve our site experience for our customers.

We needed a way to capture email addresses to grow our email marketing program. We were averaging 10 signups a month on our site. We have been using OptinMonster for a month now and we have 135 signups, that's a 1250% increase in signups in just one month!! We are beyond excited about that. We are also using it to direct traffic to our online application and we are bigging to see great results from those efforts as well.

It's so simple to create and add an optin to your website. Templates are great and the new template builder makes it easy to build an eye-catching pop-up. I've used OptinMonster for 4 years, and they're always innovating new and better ways to capture leads from your website.

I can't think of any dislikes. Love using the tool.

We've been able to capture hundreds, if not thousands of leads to from our website. Also, messaging our customers about promos and GDPR is incredibly simple to implement - without making any big changes to our website.

I love using OptinMonster to acquire email addresses. The tool is easy to use and works. I have a Wordpress based website and Optin Monster makes it easy to get their service up and running on that platform. One of the best parts is you can go from signing up to having the program running in a matter of almost minutes. It doesn't take very long.

There's not a lot to dislike, honestly. I have had a great experience with this product.

I needed an easy-to-use email opt-in solution so that I could acquire email addresses on my website. I am not a developer so I needed a solution that was WYSIWYG and intuitive for someone who doesn't code.

Optinmonster is the best solution for the money. Setup popups very easily and get results instantly.

The reporting is somewhat unorganized, and the templates can become difficult to customize if you're not great with css or js.

Launch popups and a/b testing on multiple pages easily.

I like that they make it so easy to create email opt-ins. i can literally log into my OptinMonster account, select the templates I want, connect it to my email autoresponder/analytics and hit "publish" within five minutes. Their A/B split-testing features are also incredible - by testing over time, I've been able to massively improve my opt-in rate.

I don't really have any complaints, but I must say that their MonsterLinks feature is kind of clunky and hard to understand if you don't know what you're doing.

I am collecting more email addresses than ever before. It allows both me and my clients to stay in touch with leads that would've otherwise left forever.

Customer support is very responsive! Always responds quickly to questions.

Dislike is a strong word - perhaps improvement on the integrations, like direct integration to SendGrid.

We use it for display banners on the site.

Easy integrations with our other marketing automation tools

No downsides for our basic use of the tool.

need an easy pop-up builder that integrates with WordPress

Optinmonster is something that is effectively used by our marketing team to generate leads. The software is quite easy to use and can also be used by someone who is not much technically advanced.

There is not much to dislike about Optinmonster but the team can definitely work on customer support and pricing.

We are using OptinMonster to create beautiful forms in a very simple way which apparently helps us to generate more and more leads.

The settings are extremely extensive. Especially with the new campaign builder, there are a lot of easy, intuitive buttons for adjusting everything from padding, margins, and borders of almost every icon or area within your campaign. On top of that, if there's anything you can't figure out how to adjust, you can still write custom CSS to really tweak the pop-up exactly to you liking. Also, they have amazing customer support! Extremely responsive and helpful.

For some reason, we've been struggling with getting our pop-up analytics tracked. It seems like they now require you to manually go into each pop-up and confirm your Google Analytics account, which is a bit annoying to do all the time. Additionally, integrations also have to be manually entered each time as well, so I've had to do that several times as well.

We are trying to grab our web viewers' attention more, and pop-ups are a great way to do that. We use them for sales to notify people that they're going on (countdown banners are useful for this) and we use them to just incentivize people to subscribe to lists or register for events. Overall, with the many settings offered by OptinMonster in terms of colors, display settings, and campaign types, we've figured out ways to make them look on brand without being too intrusive.

I have no dev experience and setting it up is incredibly simple.

I wish there was more customizable ways to edit form fields. There is an option to custom code in form fields however some more built in ones in the platform would be appreciated.

This has helped us grow leads for several of our clients immensely.

Was amazingly easy to setup and implement. Highly recommended for small businesses establishing a website using wordpress.

Implementing somesort of logic on exit like do this if... and then do this ...

Giving a professional engagement opportunity with visitors

The templates are easy to set up and the display rules are straightforward. I really like how it integrates with Constant Contact, our email service. Once a user opts-in, they get a customized email right from us! Support is great, too!

Our company has the OptinMonster Growth Yearly plan and it is enough for us, but we don't get all the features as with other plans like advanced reporting and analytics. Using the Page Builder is also a bit more detailed than using the Drag and Drop feature. It is pretty expensive, too.

We are getting a lot of conversions using the opt-ins for Cart Abandonment and Exit-Intents. This has allowed our sales to increase tremendously! We love how we can really target the pop-ups based on so many different display rules.

What's best is they provide a bunch of templates (and a code base) to work off of. You don't need a web developer and designer to start using OptinMonster. It's a great tool for capturing blog subscribers and sending out alerts for news/events/product releases.

As you want to use OptinMonster for more advanced tactics, it requires a web developer to make sure everything is tracked appropriately. We did have some trouble with cross-domain tracking.

lead capture for blog subscribers and content downloads. It's a great tool for mentioning events and contests as well.

The best thing about OIM is how easy it is to create split tests and see the results. There are a lot of options at a really good price and it's been driving a decent amount of leads for us. If only one person becomes a customer from this, it pays for itself.

There is no way to export data from the interface. The only reporting is in their UI.

There is a part of our website that has historically not resulted in any leads/customers. It's the largest traffic source for the site, however, so we're using OIM to leverage that traffic.

Easy User Experience in building optins.

Sometimes have a hard time getting them to display as I intend.

Building our lists. Grown over 20k in last 6 months.

Cool product features like exit intent campaigns, interstitials, website banners, etc. Much easier to use than Google Optimize.

Not always clear or straightforward how to implement/launch. Doesn't always operate as expected and support can take a while for respond.

Helping reduce website bounce rate with exit intent campaigns. Also helpful when redirecting traffic through website sticky banners.

There are so many integrations that make it helpful for blogs of many sizes. We used the WordPress, Google Analytics, and HubSpot integration the most, but there are many others. The tool offers lots of templates and ways to get started quickly, but there's also a lot of availability to customize your opt-ins and track their success. The A/B testing feature was also really helpful for us to constantly iterate and improve with ease. The analytics in the dashboard are also pretty helpful, and we were easily able to see the success in Google Analytics, too with how we used the tool and UTM tagged our content even in instances when we didn't use the information capture function.

It can take quite a bit of time and learning to feel really ramped up with the tool and efficient with building opt-ins and adding them to your site.

We wanted an easy, dynamic way to capture more leads and offer relevant opt-ins based on our blog content like topics, tags, specific URLs, etc. It increased our conversion rate the more we were able to customize our CTA/opt-in based on the topic or specific post or page.