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OptinMonster
Convert Visitors into Customers
4.3
(90)
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OptinMonster Reviews & Product Details

OptinMonster Overview
What is OptinMonster?

OptinMonster is a cloud-based software for lead generation and marketing automation that lets users create and A/B test a range of custom opt-in forms. OptinMonster users can build a variety of form types, including slide-ins, floating bars, inline forms, scroll boxes, lightbox popups, slide-ins, and more, fully customizable for their needs. It employs a drag-and-drop form builder that allows users to tailor form branding, messaging, images, and colors, without requiring any coding. 

Company Retyp, LLC
Year founded 2013
Company size 11-50 employees
Headquarters West Palm Beach, FL, United States
Social Media
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OptinMonster Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
OptinMonster Features
A/B Testing
Analytics and Reporting
Animation Effects
Behavioral Targeting
Campaign Scheduling
Click-Based Triggers
Conversion Tracking
Custom Fonts and Colors
Custom HTML/CSS Support
Customizable Templates
Drag-and-Drop Builder
Email Integration
Embedded Forms
Exit-Intent Technology
GDPR Compliance
Geotargeting
Live Preview
Mobile Responsiveness
Multi-Step Pop-Ups
Page-Level Targeting
Personalization Options
Real-Time Editing
Responsive Design
Retargeting
Scroll-Based Triggers
Social Media Integration
Template Library
Third-party Integrations
Time-Based Triggers
User Segmentation
OptinMonster Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 24, 2024
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90 OptinMonster Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great interface, connects easily and great support"
What do you like best about OptinMonster?

Really easy to use and some great templates to get you started - support gets back to you quickly and sorts out any issues with comprehensive replies. Connects to shopify easily.

What do you dislike about OptinMonster?

You need a high cost subscription to use it with Shopify, I didn't initially realise this so had to upgrade and spend more than I initially wanted but I feel it's worth the extra cost

What problems is OptinMonster solving and how is that benefiting you?

We needed a good way to create popups and signup forms that gave us the option of what pages/where we wanted to show them, optinmonster does this with ease and integrates with Shopify and Klaviyo

Mid Market (51-1000 emp.)
Mar 25, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Relatively simple to launch"
What do you like best about OptinMonster?

We can continually test our optin messaging and offers.

What do you dislike about OptinMonster?

Segmenting the messaging based on specific URLs required me to manually add all of the URLs I want to have one version of the campaign run. To exclude I had to just leave those out to successfully have an alternate version run on those pages. Optin Monster makes it seem like you can just exclude by designating those URLs, but from my experience, that wasn't the case. With the amount of people we can see opting into our webinar the GA tracking seems to be off.

What problems is OptinMonster solving and how is that benefiting you?

Encouraging attendance to a live webinar

Mid Market (51-1000 emp.)
Aug 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My Optin Monster Review"
What do you like best about OptinMonster?

Easy to use, easy to set up, very mature plugin for collection of email from my readers and customers, easy to customize, zero knowledge of coding is required

What do you dislike about OptinMonster?

Optin Monster has been really useful in my line of business that j don't see anything bad in it

What problems is OptinMonster solving and how is that benefiting you?

I use Optin Monster majorly to collect e-mail from my readers and customers, it's very useful for my e-mail marketing strategy

Small Business (50 or fewer emp.)
Jun 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"First Class Customer Service"
What do you like best about OptinMonster?

The support team at OptinMonster goes above and beyond to answer my questions in a timely manner and in great detail. And they even take it upon themselves to fix issues I present to them instead of just telling me what is wrong and making me figure out how to fix it. We are just getting started using the platform but so far all we have seen are amazing results. We can't wait to explore all the possibilities this has to offer.

What do you dislike about OptinMonster?

We love everything about OptinMonster. It is easy to use and gives us endless ways to improve our site experience for our customers.

What problems is OptinMonster solving and how is that benefiting you?

We needed a way to capture email addresses to grow our email marketing program. We were averaging 10 signups a month on our site. We have been using OptinMonster for a month now and we have 135 signups, that's a 1250% increase in signups in just one month!! We are beyond excited about that. We are also using it to direct traffic to our online application and we are bigging to see great results from those efforts as well.

Small Business (50 or fewer emp.)
Apr 30, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Optins Made Easy"
What do you like best about OptinMonster?

It's so simple to create and add an optin to your website. Templates are great and the new template builder makes it easy to build an eye-catching pop-up. I've used OptinMonster for 4 years, and they're always innovating new and better ways to capture leads from your website.

What do you dislike about OptinMonster?

I can't think of any dislikes. Love using the tool.

What problems is OptinMonster solving and how is that benefiting you?

We've been able to capture hundreds, if not thousands of leads to from our website. Also, messaging our customers about promos and GDPR is incredibly simple to implement - without making any big changes to our website.

Small Business (50 or fewer emp.)
Apr 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Customer Service, Great Product"
What do you like best about OptinMonster?

I love using OptinMonster to acquire email addresses. The tool is easy to use and works. I have a Wordpress based website and Optin Monster makes it easy to get their service up and running on that platform. One of the best parts is you can go from signing up to having the program running in a matter of almost minutes. It doesn't take very long.

What do you dislike about OptinMonster?

There's not a lot to dislike, honestly. I have had a great experience with this product.

What problems is OptinMonster solving and how is that benefiting you?

I needed an easy-to-use email opt-in solution so that I could acquire email addresses on my website. I am not a developer so I needed a solution that was WYSIWYG and intuitive for someone who doesn't code.

Small Business (50 or fewer emp.)
Jan 15, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The most cost-effective solution for popups"
What do you like best about OptinMonster?

Optinmonster is the best solution for the money. Setup popups very easily and get results instantly.

What do you dislike about OptinMonster?

The reporting is somewhat unorganized, and the templates can become difficult to customize if you're not great with css or js.

What problems is OptinMonster solving and how is that benefiting you?

Launch popups and a/b testing on multiple pages easily.

Small Business (50 or fewer emp.)
Dec 29, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best opt-in software on the market today"
What do you like best about OptinMonster?

I like that they make it so easy to create email opt-ins. i can literally log into my OptinMonster account, select the templates I want, connect it to my email autoresponder/analytics and hit "publish" within five minutes. Their A/B split-testing features are also incredible - by testing over time, I've been able to massively improve my opt-in rate.

What do you dislike about OptinMonster?

I don't really have any complaints, but I must say that their MonsterLinks feature is kind of clunky and hard to understand if you don't know what you're doing.

What problems is OptinMonster solving and how is that benefiting you?

I am collecting more email addresses than ever before. It allows both me and my clients to stay in touch with leads that would've otherwise left forever.

Small Business (50 or fewer emp.)
Aug 24, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great CS experience from Optin Monster team"
What do you like best about OptinMonster?

Customer support is very responsive! Always responds quickly to questions.

What do you dislike about OptinMonster?

Dislike is a strong word - perhaps improvement on the integrations, like direct integration to SendGrid.

What problems is OptinMonster solving and how is that benefiting you?

We use it for display banners on the site.

Small Business (50 or fewer emp.)
Sep 22, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Simple and easy to use option for integration with our website and WordPress"
What do you like best about OptinMonster?

Easy integrations with our other marketing automation tools

What do you dislike about OptinMonster?

No downsides for our basic use of the tool.

What problems is OptinMonster solving and how is that benefiting you?

need an easy pop-up builder that integrates with WordPress

Mid Market (51-1000 emp.)
Nov 24, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"An effective way to generate leads"
What do you like best about OptinMonster?

Optinmonster is something that is effectively used by our marketing team to generate leads. The software is quite easy to use and can also be used by someone who is not much technically advanced.

What do you dislike about OptinMonster?

There is not much to dislike about Optinmonster but the team can definitely work on customer support and pricing.

What problems is OptinMonster solving and how is that benefiting you?

We are using OptinMonster to create beautiful forms in a very simple way which apparently helps us to generate more and more leads.

Small Business (50 or fewer emp.)
Jul 13, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Fun pop-up builder with a lot of customizability!"
What do you like best about OptinMonster?

The settings are extremely extensive. Especially with the new campaign builder, there are a lot of easy, intuitive buttons for adjusting everything from padding, margins, and borders of almost every icon or area within your campaign. On top of that, if there's anything you can't figure out how to adjust, you can still write custom CSS to really tweak the pop-up exactly to you liking. Also, they have amazing customer support! Extremely responsive and helpful.

What do you dislike about OptinMonster?

For some reason, we've been struggling with getting our pop-up analytics tracked. It seems like they now require you to manually go into each pop-up and confirm your Google Analytics account, which is a bit annoying to do all the time. Additionally, integrations also have to be manually entered each time as well, so I've had to do that several times as well.

What problems is OptinMonster solving and how is that benefiting you?

We are trying to grab our web viewers' attention more, and pop-ups are a great way to do that. We use them for sales to notify people that they're going on (countdown banners are useful for this) and we use them to just incentivize people to subscribe to lists or register for events. Overall, with the many settings offered by OptinMonster in terms of colors, display settings, and campaign types, we've figured out ways to make them look on brand without being too intrusive.

Small Business (50 or fewer emp.)
Nov 15, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Super easy to use lead generation tool "
What do you like best about OptinMonster?

I have no dev experience and setting it up is incredibly simple.

What do you dislike about OptinMonster?

I wish there was more customizable ways to edit form fields. There is an option to custom code in form fields however some more built in ones in the platform would be appreciated.

What problems is OptinMonster solving and how is that benefiting you?

This has helped us grow leads for several of our clients immensely.

Small Business (50 or fewer emp.)
Aug 18, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"So easy to use"
What do you like best about OptinMonster?

Was amazingly easy to setup and implement. Highly recommended for small businesses establishing a website using wordpress.

What do you dislike about OptinMonster?

Implementing somesort of logic on exit like do this if... and then do this ...

What problems is OptinMonster solving and how is that benefiting you?

Giving a professional engagement opportunity with visitors

Small Business (50 or fewer emp.)
Nov 23, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool for conversions!"
What do you like best about OptinMonster?

The templates are easy to set up and the display rules are straightforward. I really like how it integrates with Constant Contact, our email service. Once a user opts-in, they get a customized email right from us! Support is great, too!

What do you dislike about OptinMonster?

Our company has the OptinMonster Growth Yearly plan and it is enough for us, but we don't get all the features as with other plans like advanced reporting and analytics. Using the Page Builder is also a bit more detailed than using the Drag and Drop feature. It is pretty expensive, too.

What problems is OptinMonster solving and how is that benefiting you?

We are getting a lot of conversions using the opt-ins for Cart Abandonment and Exit-Intents. This has allowed our sales to increase tremendously! We love how we can really target the pop-ups based on so many different display rules.

Mid Market (51-1000 emp.)
Jan 14, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Slick Pop-Up & Lead Capture Tool for Your Website"
What do you like best about OptinMonster?

What's best is they provide a bunch of templates (and a code base) to work off of. You don't need a web developer and designer to start using OptinMonster. It's a great tool for capturing blog subscribers and sending out alerts for news/events/product releases.

What do you dislike about OptinMonster?

As you want to use OptinMonster for more advanced tactics, it requires a web developer to make sure everything is tracked appropriately. We did have some trouble with cross-domain tracking.

What problems is OptinMonster solving and how is that benefiting you?

lead capture for blog subscribers and content downloads. It's a great tool for mentioning events and contests as well.

Mid Market (51-1000 emp.)
Mar 28, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to Use, Good Lead Gen"
What do you like best about OptinMonster?

The best thing about OIM is how easy it is to create split tests and see the results. There are a lot of options at a really good price and it's been driving a decent amount of leads for us. If only one person becomes a customer from this, it pays for itself.

What do you dislike about OptinMonster?

There is no way to export data from the interface. The only reporting is in their UI.

What problems is OptinMonster solving and how is that benefiting you?

There is a part of our website that has historically not resulted in any leads/customers. It's the largest traffic source for the site, however, so we're using OIM to leverage that traffic.

Small Business (50 or fewer emp.)
Dec 09, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Building Our Lists with OptinMonster"
What do you like best about OptinMonster?

Easy User Experience in building optins.

What do you dislike about OptinMonster?

Sometimes have a hard time getting them to display as I intend.

What problems is OptinMonster solving and how is that benefiting you?

Building our lists. Grown over 20k in last 6 months.

Mid Market (51-1000 emp.)
Dec 19, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Cool product features, doesn’t always work"
What do you like best about OptinMonster?

Cool product features like exit intent campaigns, interstitials, website banners, etc. Much easier to use than Google Optimize.

What do you dislike about OptinMonster?

Not always clear or straightforward how to implement/launch. Doesn't always operate as expected and support can take a while for respond.

What problems is OptinMonster solving and how is that benefiting you?

Helping reduce website bounce rate with exit intent campaigns. Also helpful when redirecting traffic through website sticky banners.

Mid Market (51-1000 emp.)
Apr 20, 2021
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Effective lead capture tool with several integrations. Perfect for a starting blog."
What do you like best about OptinMonster?

There are so many integrations that make it helpful for blogs of many sizes. We used the WordPress, Google Analytics, and HubSpot integration the most, but there are many others. The tool offers lots of templates and ways to get started quickly, but there's also a lot of availability to customize your opt-ins and track their success. The A/B testing feature was also really helpful for us to constantly iterate and improve with ease. The analytics in the dashboard are also pretty helpful, and we were easily able to see the success in Google Analytics, too with how we used the tool and UTM tagged our content even in instances when we didn't use the information capture function.

What do you dislike about OptinMonster?

It can take quite a bit of time and learning to feel really ramped up with the tool and efficient with building opt-ins and adding them to your site.

What problems is OptinMonster solving and how is that benefiting you?

We wanted an easy, dynamic way to capture more leads and offer relevant opt-ins based on our blog content like topics, tags, specific URLs, etc. It increased our conversion rate the more we were able to customize our CTA/opt-in based on the topic or specific post or page.

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